Full-Time

Staff Software Engineer

Platform Team

Pura

Pura

201-500 employees

App-controlled smart fragrance diffuser marketplace

No salary listed

Pleasant Grove, UT, USA

Hybrid

Category
Software Engineering (1)
Required Skills
Kubernetes
DynamoDB
JavaScript
Distributed Systems
Git
Postgres
Infrastructure as Code (IaC)
Docker
TypeScript
AWS
Go
Terraform
Redis
Observability
DevOps

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Requirements
  • At least 10 years of backend engineering experience with demonstrated technical leadership experience.
  • Ability to make pragmatic decisions about technical direction based on business needs.
  • Deep experience with cloud platforms and services, including architecture, deployment, and optimization; the company uses Amazon Web Services.
  • Experience with containerization and orchestration technologies, including Docker and Kubernetes.
  • Deep expertise in database technologies, including PostgreSQL, Redis, and DynamoDB.
  • Experience with observability, monitoring, and performance optimization at scale.
  • Ability to communicate complex technical details effectively to stakeholders with varying technical backgrounds.
  • Strong mentorship skills and the ability to elevate the engineering team.
  • Experience with continuous integration and continuous delivery practices and infrastructure as code, including GitHub and Terraform.
Responsibilities
  • Drive technical excellence across multiple teams in building and scaling backend systems.
  • Build reliable services used by millions of customers.
  • Collaborate with technical and business stakeholders across the organization to deliver robust solutions that impact customers.
Desired Qualifications
  • Strong experience with Golang, JavaScript, and TypeScript.
  • Deep experience building and operating high-scale distributed systems.
  • Experience with Internet of Things systems or connected devices.
  • Experience with distributed actor-based systems or libraries such as Dapr and Akka.
  • Experience with real-time data processing.

Pura designs and sells a smart fragrance system that combines a plug-in diffuser with a smartphone app, functioning as a fragrance marketplace with recurring refills. The core product, such as the Pura 4, plugs in and connects to an app to schedule diffusion, adjust scent intensity, and rotate between two scents while also offering a color-changing nightlight. Fragrances come from exclusive partnerships with brands like Disney, Nest, Capri Blue, Anthropologie, and Apotheke, and are sold directly to consumers with a subscription option for discounted refills, with additional distribution through retailers like Nordstrom, Sephora, and Anthropologie. The company differentiates itself by pairing proprietary hardware with a curated fragrance marketplace and emphasis on clean, pet- and child-safe ingredients, aiming to deliver convenient, connected home scenting and build predictable revenue through subscriptions and brand partnerships.

Company Size

201-500

Company Stage

Seed

Total Funding

$4.4M

Headquarters

Orem, Utah

Founded

2014

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Simplify Jobs

Simplify's Take

What believers are saying

  • The Met and Calm launches in 2026 extend Pura into wellness and culture.
  • BeautyMatter projected 2026 revenue above $500 million, signaling substantial growth momentum.
  • Pura's 12,000 projected offline distribution points strengthen retail presence and refill attachment rates.

What critics are saying

  • The 2025-2026 recall covered 851,400 Pura 4 units, damaging trust and margins.
  • Magnets detaching from diffuser covers creates child-safety liability and replacement costs through 2026.
  • Heavy partner-led branding lets exclusivity deals expire, and a weaker fragrance catalog kills repeat sales.

What makes Pura unique

  • Pura's app-controlled dual-scent diffuser turns fragrance into software, not static home decor.
  • Partnerships with The Met, Pantone, Studio McGee, and Calm create exclusive fragrance commerce.
  • Target, Nordstrom, Anthropologie, and Amazon broaden reach beyond direct-to-consumer subscriptions.

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Benefits

Hybrid Work Options

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

1%
Greek City Times
Apr 17th, 2023
Six Perfumes That Capture The Met Museum’s Essence Include A Greek Inspired One

Fragrance company Pura has announced a collaboration with The Met, introducing a line of six fragrances meant to encourage an extra-sensory experience of art across time and culture.

New York Media
Apr 5th, 2023
15 Things That’ll Set Out: From Lululemon to Olaplex | The Strategist

To ensure your next blowout goes smoothly, Drybar (which makes our favorite blow-dryer brush ), has introduced Final Call mist, a finishing spray designed to control frizz and flyaways with a blend of sunflower seed and jojoba.

Business Cheshire
Feb 2nd, 2023
Stafford Land Rover appoints new Aftersales Manager | Business Cheshire

Asda has joined forces with eco-friendly baby brand Pura to help to tackle the issue of plastic waste, by producing the UK’s first in-store signage using...

The Business Desk
Dec 2nd, 2022
People: Knights; Pura, Unbound Group; and more | TheBusinessDesk.com

Pura recently received £4.25m investment from private equity firm Maven Capital Partners to help fund its expansion in the UK and beyond.

Business Wire
Oct 12th, 2022
Pura Partners With Popular Home Brand, Studio Mcgee, For A New Collection Of Fragrances

Shea McGee of Studio McGee with one of the four fragrances from their Pura Collection. (Photo: Business Wire). Shea McGee of Studio McGee with one of the four fragrances from their Pura Collection. (Photo: Business Wire)