Head of Loyalty Marketing
Posted on 4/18/2023
Edinburgh, UK
Experience Level
Desired Skills
  • Experienced Marketing leader, with specific expertise in loyalty marketing and consumer proposition development in a fast-moving tech company
  • Expert in setting and implementing strategies that drive customer engagement and loyalty, with track record of driving short and long term financial upside
  • Ability to deal with ambiguity, influence and drive change across organisations at all levels
  • Experienced in leading and inspiring teams (direct reports and virtual teams)
  • Proven track record of solving complex problems and thinking creatively
  • Ability to execute at pace, through partnership and collaboration
  • Skilled at interpreting data and research to inform proposition and messaging development
  • Strong analytical skills, with experience of understanding long term customer value and trading off investment decisions
  • Experience working in Product Management is desirable
  • Develop the Skyscanner consumer loyalty strategy, defining and gaining alignment on the opportunity areas, working in partnership with our Product teams
  • Provide insight into how loyal our current users are and understand the drivers of ongoing engagement with Skyscanner
  • Set Loyalty business goals, monitor and track performance against
  • In collaboration with our Product teams, develop the propositions and experiences that create compelling reasons to engage directly in a relationship with Skyscanner
  • Work in partnership with our Product teams to agree the loyalty and deals roadmap and approach to delivery
  • Build our loyalty offering and capabilities in a way that can be leveraged by all marketing channels and integrate our loyalty offering into our communications
  • Create a framework for assessing loyalty investment decisions and optimise loyalty pricing levers through test and learn
  • Be the subject matter expert for the company on the latest loyalty developments and trends

1,001-5,000 employees

Skyscanner operates as a trips meta-search engine company.
Company Overview
Skyscanner’s mission is to lead the global transformation to modern and sustainable travel with their website that helps travelers plan and book in a straightforward and speedy process. The company is committed to simplifying the traveling process by aggregating millions of traveling options varying from flight, hotel, and car transport selections.
  • Work partly from our amazing offices and partly from home
  • Private medical insurance with great mental health cover
  • Discounted gym memberships
  • Free Headspace subscription
  • Training & performance appraisals
  • Work with industry professionals with years of experience that they’re happy to share
  • Ask anything and everything during lunches with the CEO
  • Be involved in our Charity Committee and make a difference
Company Core Values
  • Striving to do the right thing for people and the planet
  • Listening, supporting and questioning to solve the challenges of travel
  • Considerate, focusing on long-term relationships not short-term wins
  • Dedicated to helping people make better travel decisions faster