VP – Marketing
Posted on 3/16/2023

501-1,000 employees

Online education platform
Texas, USA
Experience Level
Desired Skills
Content & Writing
  • 15+ combined years marketing experience, with at least 7 in a digital, DTC company or brand
  • 5+ years senior management level experience leading big teams (10+); a strong leader who people want to learn from, work with, and are inspired by
  • Experience developing brand architecture and product positioning within the digital landscape, bridging together consumer data, competitive/trend analysis, and creative vision
  • Deep working knowledge of all digital channels - organic/paid social, email, site/app, SEO/SEM, OTT, Linear
  • Experience leading and managing marketing campaigns that drive meaningful impact at scale in a data-driven, integrated marketing environment
  • Ability to navigate ambiguity and boil down the ocean to simplify, streamline and tighten process to create clear working paths
  • A driver of change, fearless about breaking new ground in an ever-changing marketing landscape
  • Exceptional verbal and written communication; ability to articulate a strong POV and inspire clarity and confidence to align cross-functional stakeholders
  • Lead a team of B2C class launch marketers in the development of go-to-market strategies and tactics designed to acquire new members, improve engagement, and increase renewals
  • Work with CMO and relevant agency partners to refine the MasterClass brand architecture, vision, and strategy - partnering with leads across the organization to refine product value prop, establish product-market fit, and design brand pillars that support both our B2C and B2B offerings
  • Drive the development of “always on” and seasonal/trend-driven marketing campaigns to increase brand awareness, consideration, and conversion
  • Spearhead the development of 360 marketing strategies for the expanded MasterClass portfolio, including product positioning and naming, target audience(s), creative development, launch timing and channel approach
  • Collaborate with marketing leads in the development and execution of a channel-first content strategy that plays to the strengths of each channel yet maintains and upholds a MasterClass brand set of standards and speaks to our values
  • Collaborate with business development team in the development and execution of marketing partnership opportunities that will help us reach new audiences and enhance our brand positioning
  • Ensure the marketing team is delivering best-in-class capabilities and partnership across all departments, instilling a culture of collaboration and curiosity, with a results-driven mindset
  • Foster a culture where people love to work, feel they can flourish, and are proud of what they contribute