Full-Time

Digital Media Manager

Posted on 9/26/2024

Kepler Group

Kepler Group

501-1,000 employees

Data analytics and marketing strategy services

Data & Analytics
Consulting
Enterprise Software

Compensation Overview

$85k - $106.3kAnnually

+ Bonus

Mid

Remote in USA

Annual Work From Anywhere for 4 weeks per year.

Category
Growth Marketing
Growth & Marketing
Required Skills
Facebook Ads
Google AdWords
Data Analysis
Excel/Numbers/Sheets
Requirements
  • 3-5+ years of digital optimization experience (e.g., Google AdWords/Adsense, DSP/Display Trading, Facebook Ads, LinkedIn Ads, PMDs, mobile analytics, site optimization, etc.)
  • Experience managing 2 or more direct reports
  • Bachelor’s degree with major or minor in a quantitative discipline (e.g., Mathematics, Economics, Engineering, Statistics, Physics, etc.)
  • Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies
  • Proven ability to think creatively about challenging analytic problems
  • Dynamic communication & presentation skills
  • Ability to self-manage, juggle multiple priorities, and pay strong attention to details
  • Ability to contribute to fast-paced, entrepreneurial, innovative, collaborative, team-based environment
Responsibilities
  • Manage 3-5 Optimization & Innovation Analysts & Senior Analysts
  • Act as subject matter expert and point of escalation for senior client contacts
  • Become an expert with media trading platforms and analytics tools across multiple digital channels, including Display (banner ads), Mobile (Smartphones & Tablets), Search (Google, Yahoo/Bing), Social (Facebook, Instagram, Twitter, Tumblr, Pinterest, etc) and Online Video (Hulu, YouTube, VEVO, etc), among others
  • Provide input and guidance around campaign design and innovation
  • Launch and actively optimize campaigns across trading platforms
  • Work with the Media Analytics team to facilitate reporting and ad hoc analyses
  • Work with the Client Solutions team to understand your client's goals, provide subject matter expertise, and communicate powerful campaign insights
  • Codify and share best practices across teams

Kepler Group focuses on enhancing marketing effectiveness for global brands through a combination of data analytics and creative strategies. The company uses its proprietary Kip™ technology to analyze complex data and convert it into actionable insights, which helps clients connect with their target audiences more effectively. Unlike many competitors, Kepler Group emphasizes the integration of data-driven decision-making with creative execution, offering customized marketing strategies tailored to each client's needs. The goal of Kepler Group is to simplify the digital marketing landscape, enabling brands to navigate its complexities and achieve measurable success.

Company Stage

Acquired

Total Funding

N/A

Headquarters

New York City, New York

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven marketing personalization trend boosts Kepler's engagement strategies.
  • Partnerships with firms like Vistar Media expand Kepler's market reach.
  • Recognition from MarTech and AdExchanger enhances Kepler's industry credibility.

What critics are saying

  • Increased scrutiny over data privacy may impact Kepler's data strategies.
  • Competitors' AI solutions challenge Kepler's Kip™ technology.
  • Economic uncertainties could reduce client marketing budgets, affecting revenue.

What makes Kepler Group unique

  • Kepler Group leverages proprietary Kip™ technology for actionable marketing insights.
  • Partnership with YouGov enhances Kepler's data-driven media planning capabilities.
  • Kepler integrates creativity with data analytics for tailored marketing strategies.

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