Full-Time

Director – Product Marketing

Launch Team

Confirmed live in the last 24 hours

StackAdapt

StackAdapt

1,001-5,000 employees

Programmatic advertising and digital marketing platform

Consumer Software
Entertainment

Senior, Expert

Remote in USA

Category
Product Marketing
Product
Requirements
  • Proven product marketing leader who has built and scaled world-class product marketing teams through creative strategies, great communication, strong partnerships, and engaging culture.
  • Confident in scaling launch processes and go-to-market (GTM) motions, supporting revenue teams to drive growth and personally owning ambitious revenue targets.
  • Prior leadership and working experience in ad tech and martech with deep expertise in digital advertising, data, b2b, and marketing automation solutions.
  • Domain expertise in building strong categories with compelling messaging, positioning and data-driven storytelling.
  • At least 7 years of experience in a people leadership position has given you a strong set of leadership skills, and a deep understanding of how to build a performance-oriented culture.
Responsibilities
  • Drive product launch strategy, collaborating with product, revenue, marketing and executive teams to create successful go-to-market motions.
  • Own product messaging, positioning, value propositions and differentiators to drive exponential growth in each vertical and region.
  • Build a successful launch process for all new products, solutions and features, enabling internal teams and driving the narrative of innovation externally.
  • Deeply understand the programmatic industry, market trends, and jobs to be done, including client pain points, usage and buying behavior, and the partner ecosystem.
  • Subject matter expert in identifying market opportunities and connecting customer needs to StackAdapt’s product offerings.
  • Partner with VP of Product Marketing, CMO and executive leadership to build the category and expand into adjacent markets.
  • Provide input and strategy into product roadmap, strategy, and pricing based on market and customer research finding, industry analyst interactions and competitive findings.
  • Conduct ROI/TCO analysis and develop content to help customers make the business case for StackAdapt.
  • Own the competitive intelligence program, gathering intel on our key competitors and develop differentiation materials for the field and for external consumption.
  • Support the team in setting clear goals and key results. Ensure that those are communicated and visible across the company and progress is shared regularly.

StackAdapt specializes in programmatic advertising, which uses software to automate the buying of digital ads. The company provides a platform that enables businesses to run display, video, and native advertising campaigns efficiently. Its main product is a Demand Side Platform (DSP) that allows advertisers to purchase digital ad space in real-time, ensuring that ads reach the right audience at the right moment. Unlike many competitors, StackAdapt does not require monthly minimum spending, giving clients flexibility in their advertising budgets. Additionally, StackAdapt is recognized for its expertise in native advertising, offering the largest scale in the industry with numerous integrations and partnerships. The company's goal is to help agencies and brands optimize their digital advertising efforts and achieve better performance through its platform and creative services.

Company Stage

Series B

Total Funding

$4.2M

Headquarters

Toronto, Canada

Founded

2014

Growth & Insights
Headcount

6 month growth

10%

1 year growth

19%

2 year growth

32%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with Channel 4 expands broadcast advertising opportunities in the UK.
  • Self-serve brand lift tool in APAC enhances flexible campaign management.
  • Collaboration with DoubleVerify improves ad performance through enhanced measurement tracking.

What critics are saying

  • Emerging DSPs with innovative features may erode StackAdapt's market share.
  • Stricter privacy regulations could impact data-driven advertising strategies.
  • Economic downturns may lead to reduced advertising budgets from clients.

What makes StackAdapt unique

  • StackAdapt offers no monthly minimums, providing flexibility for brands and agencies.
  • The platform boasts the largest scale for native advertising with 30 integrations.
  • StackAdapt's Creative Studio optimizes ad content for better performance.

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