Full-Time

Director – Product Marketing

Launch Team

Confirmed live in the last 24 hours

StackAdapt

StackAdapt

1,001-5,000 employees

Programmatic advertising platform for digital campaigns

Consumer Software
Entertainment

Senior

Remote in USA

Category
Product Marketing
Product
Requirements
  • Proven product marketing leader who has built and scaled world-class product marketing teams through creative strategies, great communication, strong partnerships, and engaging culture.
  • Confident in scaling launch processes and go-to-market (GTM) motions, supporting revenue teams to drive growth and personally owning ambitious revenue targets.
  • Prior leadership and working experience in ad tech and martech with deep expertise in digital advertising, data, b2b, and marketing automation solutions.
  • Domain expertise in building strong categories with compelling messaging, positioning and data-driven storytelling.
  • At least 7 years of experience in a people leadership position has given you a strong set of leadership skills, and a deep understanding of how to build a performance-oriented culture.
Responsibilities
  • Drive product launch strategy, collaborating with product, revenue, marketing and executive teams to create successful go-to-market motions.
  • Own product messaging, positioning, value propositions and differentiators to drive exponential growth in each vertical and region.
  • Build a successful launch process for all new products, solutions and features, enabling internal teams and driving the narrative of innovation externally.
  • Deeply understand the programmatic industry, market trends, and jobs to be done, including client pain points, usage and buying behavior, and the partner ecosystem.
  • Subject matter expert in identifying market opportunities and connecting customer needs to StackAdapt’s product offerings.
  • Partner with VP of Product Marketing, CMO and executive leadership to build the category and expand into adjacent markets.
  • Provide input and strategy into product roadmap, strategy, and pricing based on market and customer research finding, industry analyst interactions and competitive findings.
  • Conduct ROI/TCO analysis and develop content to help customers make the business case for StackAdapt.
  • Own the competitive intelligence program, gathering intel on our key competitors and develop differentiation materials for the field and for external consumption.
  • Support the team in setting clear goals and key results. Ensure that those are communicated and visible across the company and progress is shared regularly.

StackAdapt specializes in programmatic advertising, which uses software to automate the buying of digital ads. The company provides a platform that enables businesses to run display, video, and native advertising campaigns efficiently. Its main product is a Demand Side Platform (DSP) that allows advertisers to purchase digital ad space in real-time, ensuring that ads reach the right audience at the right moment. Unlike many competitors, StackAdapt does not require monthly minimum spending, giving clients flexibility in their advertising budgets. The company also offers a Creative Studio to help clients enhance their ad content for better results. StackAdapt is particularly recognized for its expertise in native advertising, boasting the largest scale in the industry with numerous integrations and partnerships. The goal of StackAdapt is to empower brands and agencies to optimize their digital advertising efforts across various channels.

Company Stage

N/A

Total Funding

$4.2M

Headquarters

Toronto, Canada

Founded

2014

Growth & Insights
Headcount

6 month growth

9%

1 year growth

19%

2 year growth

36%
Simplify Jobs

Simplify's Take

What believers are saying

  • Recognition as one of the Best Workplaces in Canada highlights StackAdapt's strong company culture and employee satisfaction.
  • Strategic partnerships, such as with Throtle for healthcare audience targeting, demonstrate StackAdapt's ability to deliver highly relevant and timely content.
  • Expansion into Chinese language media buying across APAC opens new markets and growth opportunities for the company.

What critics are saying

  • The highly competitive programmatic advertising market requires continuous innovation to maintain a competitive edge.
  • Rapid expansion and new hires, such as the appointment of a new CMO and VP of Client Services, could lead to integration challenges and strategic misalignments.

What makes StackAdapt unique

  • StackAdapt's no monthly minimums offer unparalleled flexibility for brands and agencies, setting it apart from competitors with rigid pricing models.
  • The company's extensive native advertising integrations and partnerships with 50 supply partners provide unmatched scale and reach in the industry.
  • StackAdapt's Creative Studio offers specialized services to optimize ad content, enhancing campaign performance beyond what standard DSPs offer.

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