Full-Time

Marketing Manager

Posted on 8/28/2024

Colibri Group

Colibri Group

501-1,000 employees

Online learning solutions for licensed professionals

Enterprise Software
Education

Mid

Scottsdale, AZ, USA

Hybrid position based in Scottsdale, AZ.

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Lead Generation
SEO
Marketing
Requirements
  • Bachelor’s degree in marketing or equivalent experience required
  • Minimum 3+ years’ marketing experience
  • Hands-on integrated marketing expertise, including social, email, paid and website channels
  • Extensive experience creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands
  • Demonstrated ability to develop concise value propositions that effectively communicate the unique value proposition to targeted audiences
  • Demonstrated ability to manage multiple projects, from their initial stages through to execution
  • Exceptional analytical, collaboration, and communication skills
Responsibilities
  • Develop, manage, and track annual integrated marketing plans and associated campaigns for customer facing programs and products
  • Drive inbound marketing, lead generation and nurture programs for brand(s)
  • Champion the end-to-end process grounded in driving cross-functional collaboration to deliver a best-in-class omnichannel customer experience
  • Partner closely with the general manager, brand operations, social, creative, content, paid, SEO and B2B teams to ensure all of our marketing efforts are seamlessly integrated and executed.
  • Identify and document market intelligence including competitive insights, market trends, customers segmentation and customer behavior
  • Define brand value propositions, personas, and thought leadership pillars
  • Manage daily marketing responsibilities, including weekly reporting and building and maintaining multi-channel marketing calendars
  • Lead post-campaign reporting, creating scorecards and cross-functional KPI reports to provide insights and learnings for future strategies and plans
  • Continually A/B test online and offline channels
  • Set high standards for development, execution, and optimization of cross-channel marketing campaigns
  • Manage and organize multiple projects and campaigns simultaneously to meet desired brand and product goals and their associated timelines
  • Assist in managing marketing budget allocation and associated reporting
  • Maintain a high degree of knowledge on best practices in marketing and strategic insight on current and new marketing channels and emerging trends across earned, shared and owned channels

Colibri Group offers online learning solutions for licensed professionals in fields like real estate, healthcare, and financial services. Using a proprietary Software-as-a-Service (SaaS) platform, it provides pre-licensing courses and continuing education programs that help users maintain their professional credentials. The company stands out with its user-friendly platform and extensive content, boasting over 10,000 hours of material and 640 state and federal approvals annually. Colibri Group's goal is to deliver accessible educational resources that support career advancement for its diverse clientele.

Company Stage

Growth Equity (Venture Capital)

Total Funding

N/A

Headquarters

Frontenac, Missouri

Founded

1990

Simplify Jobs

Simplify's Take

What believers are saying

  • Strategic acquisitions like TRC Healthcare expand Colibri's market presence and service offerings.
  • Partnerships with institutions like The University of Tulsa boost program diversity and student reach.
  • Growing demand for micro-credentials aligns with Colibri's focus on professional development.

What critics are saying

  • Increased competition from low-cost online platforms may erode Colibri's market share.
  • Integration challenges from acquisitions could distract from core business operations.
  • Frequent regulatory changes may necessitate costly updates to course content.

What makes Colibri Group unique

  • Colibri Group offers tailored learning solutions for licensed professionals across multiple industries.
  • The company leverages a proprietary SaaS platform for high-quality educational content delivery.
  • Colibri Group's partnerships with universities enhance its educational offerings and market reach.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Vacation

Paid Training

Employee Assistance Program

Professional Development Budget

INACTIVE