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Full-Time

Marketing Manager

Confirmed live in the last 24 hours

Colibri Group

Colibri Group

501-1,000 employees

Online learning solutions for licensed professionals

Education

Mid

Scottsdale, AZ, USA

Category
General Marketing
Growth & Marketing
Required Skills
Lead Generation
SEO
Marketing
Requirements
  • Bachelor’s degree in marketing or equivalent experience required
  • Minimum 3+ years’ marketing experience
  • Hands-on integrated marketing expertise, including social, email, paid and website channels
  • Extensive experience creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands
  • Demonstrated ability to develop concise value propositions that effectively communicate the unique value proposition to targeted audiences
  • Demonstrated ability to manage multiple projects, from their initial stages through to execution
  • Exceptional analytical, collaboration, and communication skills
Responsibilities
  • Develop, manage, and track annual integrated marketing plans and associated campaigns for customer facing programs and products
  • Drive inbound marketing, lead generation and nurture programs for brand(s)
  • Champion the end-to-end process grounded in driving cross-functional collaboration to deliver a best-in-class omnichannel customer experience
  • Partner closely with the general manager, brand operations, social, creative, content, paid, SEO and B2B teams to ensure all of our marketing efforts are seamlessly integrated and executed.
  • Identify and document market intelligence including competitive insights, market trends, customers segmentation and customer behavior
  • Define brand value propositions, personas, and thought leadership pillars
  • Manage daily marketing responsibilities, including weekly reporting and building and maintaining multi-channel marketing calendars
  • Lead post-campaign reporting, creating scorecards and cross-functional KPI reports to provide insights and learnings for future strategies and plans
  • Continually A/B test online and offline channels
  • Set high standards for development, execution, and optimization of cross-channel marketing campaigns
  • Manage and organize multiple projects and campaigns simultaneously to meet desired brand and product goals and their associated timelines
  • Assist in managing marketing budget allocation and associated reporting
  • Maintain a high degree of knowledge on best practices in marketing and strategic insight on current and new marketing channels and emerging trends across earned, shared and owned channels

Colibri Group offers online learning solutions for licensed professionals in fields like real estate, healthcare, and financial services. Their proprietary Software-as-a-Service (SaaS) platform provides pre-licensing courses and continuing education programs, ensuring users can maintain their professional credentials. Unlike competitors, Colibri Group focuses on a user-friendly experience, which is highlighted by positive testimonials from users. The company's goal is to deliver accessible and comprehensive educational resources that support career advancement for its diverse clientele.

Company Stage

Private

Total Funding

N/A

Headquarters

Frontenac, Missouri

Founded

1990

Growth & Insights
Headcount

6 month growth

5%

1 year growth

3%

2 year growth

5%
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Simplify's Take

What believers are saying

  • Strategic acquisitions, such as TRC Healthcare and Becker Professional Education, expand Colibri Group's market reach and enhance its educational offerings.
  • Partnerships with reputable institutions like The University of Tulsa and Buffini & Company bolster Colibri's credibility and provide students with valuable licensure preparation and career support.
  • The company's impressive metrics, including 5 million alumni and 1 million students per education cycle, indicate strong market presence and growth potential.

What critics are saying

  • The highly competitive online education market requires continuous innovation to maintain Colibri Group's market position.
  • Integration challenges from multiple acquisitions could strain resources and affect the company's operational efficiency.

What makes Colibri Group unique

  • Colibri Group's focus on licensed professionals across multiple industries, including real estate, healthcare, and financial services, sets it apart from competitors who may specialize in only one sector.
  • Their proprietary SaaS platform offers a seamless and user-friendly learning experience, which is highly praised by users and differentiates them from other online education providers.
  • The company's extensive regulatory approvals and partnerships with institutions like The University of Tulsa ensure that their courses meet high standards and provide real career advancement opportunities.