Associate/Senior

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Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. 
 
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive. 

We Are BCG X

We’re a diverse team of more than 3,000 tech experts united by a drive to make a difference. Working across industries and disciplines, we combine our experience and expertise to tackle the biggest challenges faced by society today. We go beyond what was once thought possible, creating new and innovative solutions to the world’s most complex problems. Leveraging BCG’s global network and partnerships with leading organizations, BCG X provides a stable ecosystem for talent to build game-changing businesses, products, and services from the ground up, all while growing their career. Together, we strive to create solutions that will positively impact the lives of millions.

What You'll Do

Growth Architects are responsible for incubating growth thinking into our ventures at every stage, from ideation to customer adoption. They continuously seek to evolve the industry standard for growth marketing best practices, rapidly inventing transformative new strategies to validate, launch, and scale ventures. Their work spans across product, marketing, and technology, and they drive successful growth by leveraging the symbiotic relationship that exists between them. Through a hypothesis-driven, rapid test and learn approach, they strategize, implement, and execute go-to-market activities that ensure best in class customer acquisition, engagement and retention. 
 

• Develop and execute a comprehensive SEO/AEO/AIO (Search, Answer, and Artificial Intelligence Engine Optimization) strategy to increase organic search visibility and drive high-quality traffic
• Conduct in-depth keyword and AI question research, competitive analysis, and content optimization to improve search rankings and listings across multiple properties
• Implement technical SEO/AEO/AIO best practices, including site architecture, mobile optimization, crawlability, indexing, and structured data markup
• Collaborate with content, social media, and paid search teams to create a cohesive digital marketing strategy.
• Partner with web development teams to ensure SEO-friendly website design, performance, and accessibility
• Develop and oversee link-building strategies to enhance domain authority
• Monitor and analyze SEO performance metrics, providing insights and recommendations to improve ranking and conversions
• Stay updated on industry trends, algorithm changes, and emerging SEO/AEO/AIO technologies to maintain a competitive edge
• Lead SEO/AEO/AIO audits and present actionable recommendations to stakeholders
• Manage relationships with external agencies and tools, ensuring maximum ROI from SEO initiatives 

What You'll Bring

• 2 – 4+ years of professional experience in industry, consulting, or agency 

• Willingness to travel as needed 

• Proven success in SEO strategy and delivering measurable improvements in rankings, traffic, and conversions 

• Strong expertise in Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and other SEO tools 

• Experience and genuine curiosity around Answer Engine and (AEO) and Artificial Intelligence role in information gathering and how best to position products and services for success in these emerging engines (Gemini, Perplexity, SearchGPT etc.) 

• Deep understanding of on-page, off-page, and technical SEO best practices 

• Experience working with enterprise-level websites and e-commerce platforms 

• Familiarity with website development technologies (HTML, JavaScript, CSS) and CMS platforms (WordPress, Adobe Experience Manager, etc.) 

• Strong analytical mindset with the ability to interpret data and provide strategic recommendations 

• Excellent communication and collaboration skills, with the ability to educate and influence stakeholders 

• Passion for digital marketing, innovation, and continuous learning 

• Bachelor’s or Master’s degree in marketing, business, or a related field   

Please note: any degree programs (including part-time) must be completed before starting at BCG.

Additional info

You must live within a reasonable commuting distance of your home office. As a member of that office, it is expected you will be in the office as directed. This role puts you on an accelerated path of personal and professional growth and development and so, at times, requires extended working hours. Our work often requires travel to client sites. 

FOR U.S. APPLICANTS: Boston Consulting Company (“BCG”) is an Equal Opportunity/Affirmative Action employer. All qualified applicants will be considered for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law. 
 
The first-year base compensation for this role is: 
Growth Architect: $110,000 - $145,000 USD  
Senior Growth Architect: $157,000 - $190,000 USD 
 
In addition to your base salary, you will also be eligible for an annual discretionary performance bonus and BCG’s Profit Sharing and Retirement Fund (PSRF) contribution. BCG also provides a market leading benefits package described below. 
 
At BCG, we are committed to offering a comprehensive benefit program that includes everything our employees and their families need to be well and live life to the fullest. We pay the full cost of medical, dental, and vision coverage for employees – and their eligible family members. * That’s zero dollars in premiums taken from employee paychecks. All our plans provide best in class coverage: 

• Zero-dollar ($0) health insurance premiums for BCG employees, spouses, and children 
• Low $10 (USD) copays for trips to the doctor, urgent care visits and prescriptions for generic drugs 
• Dental coverage, including up to $5,000 in orthodontia benefits 
• Vision insurance with coverage for both glasses and contact lenses annually 
• Reimbursement for gym memberships and other fitness activities 
• Fully vested Profit-Sharing Retirement Fund contributions made annually, whether you contribute or not, plus the option for employees to make personal contributions to a 401(k) plan 
• Paid Parental Leave and other family benefits such as elective egg freezing, surrogacy, and adoption reimbursement 
• Generous paid time off including 12 holidays per year, an annual office closure between Christmas and New Years, and 15 vacation days per year (earned at 1.25 days per month) 
• Paid sick time on an as needed basis 
   
  *Employees, spouses, and children are covered at no cost. Employees share in the cost of domestic partner coverage. 

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Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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