Social Media and Content Marketing Manager

Responsibilities:

• Build upon & execute Pickle Robots' content strategy across multiple formats, like videos, web copy, email nurtures, newsletters, customer spotlights, and more.
• Lead social strategy and execution across channels (TikTok, Instagram, LinkedIn, YouTube Shorts, X, Reddit), ensuring everything aligns with brand goals, voice, and audience needs.
• Optimize content for AI SEO and performance, identifying gaps and opportunities to improve discoverability and traffic.
• Build and manage a content calendar that balances product storytelling, community engagement, trend-driven content, and thought leadership.
• Create or source short-form video that performs, whether in-house or by working with creators or customers.
• Track trends, formats, memes, and industry moments. You know what’s happening before everyone else does.
• Collaborate internally with product, engineering, sales, and operations teams to translate product features into customer-first narratives that feel organic and engaging.
• Use analytics (Meta, TikTok, GA, Hubspot etc.) to report, optimize, and refine content performance weekly.
• Spot and build relationships with creators, engineers, customers, or industry voices/influencers that can help amplify our message authentically.
• Push the brand forward while maintaining a clear, consistent identity—delivering innovation with personality.

Skills & Experience:

• Proven ability to tell compelling stories that make complex ideas simple, visual, and shareable
• Background in copywriting, with an eye for brand tone, message clarity, and platform-appropriate voice.
• Fluency in TikTok, Instagram, and YouTube Shorts. You don’t just scroll, you dissect
• A strong POV on what makes content work, and the skills to direct, edit, or inspire it
• Comfort with social tools (e.g., Opal, Pulsar, or native platforms) and basic familiarity with analytics dashboards.
• Familiarity with SEO and AI-powered answer engines (ChatGPT, Gemini, Perplexity, etc.)
• Strong understanding of audience dynamics. You understand what resonates with different audiences (engineers, execs), and know how to speak to them without losing personality.
• Skilled at managing multiple priorities in a fast-moving, experiment-friendly environment
• You have a personal TikTok or Instagram presence (or creative portfolio) that shows what you can do.
• Willing and able to work from our Charlestown, MA offices at least 3 times per week.

Bonus Points For:

• Previously managed UGC, influencer, or ambassador programs.
• Experience working with agencies or freelancers.
• Passion for robotics, innovation in tech, or the future of AI.