Datavant is a rapidly growing healthcare technology company with a mission to connect the world’s health data. By eliminating data silos in the healthcare industry, we aim to unlock opportunities to accelerate clinical data exchange, medical research, and help organizations design better ways to facilitate access, affordability, and quality of care leading to better patient outcomes.
By joining Datavant today, you’re stepping onto a highly collaborative, fully remote team that is passionate about creating transformative change in healthcare. We look for people who are smart, nice and get things done. We invest in our people and believe in hiring for high-potential and humble individuals who can rapidly grow their responsibilities as the company scales. Datavant is a distributed, remote-first team (no office locations) and we empower Datavanters to shape their working environment in a way that suits their needs -- learn more here!
We’re looking for a talented Content Marketer to lead the development and execution of our content marketing strategy for the healthcare provider business unit. The ideal candidate is an experienced storyteller with a passion for creating and managing high-quality, engaging, and relevant content in the B2B health tech space.
You will have a pivotal role in defining Datavant’s content strategy for providers, helping them understand our solutions and how they meet providers’ needs. You will work cross- functionally to create content for campaigns and programs to highlight our core health information management (HIM) solutions as well as our new Revenue Cycle Management and Value Based Care solutions. Ultimately, this role will help accomplish our company goals by attracting, engaging, and retaining a customer segment that’s essential to our business.
You will:
- Develop the long-term strategy and short-term plans for Provider content marketing in support of sales and marketing objectives
- Develop thought leadership pillars aligned with company thought leadership strategy and provider vertical goals
- Work with the Provider Marketing and Go-To-Market teams to plan and execute demand generation and customer engagement campaigns and programs
- Manage the organization of Provider sales and marketing content; conduct periodic content mapping audits to identify and fill gaps and opportunities across the customer journey
- Collaborate with stakeholders and vendors to create high-quality, engaging, targeted content, including whitepapers, blogs, case studies, videos, and more
- Create and maintain the Provider Marketing team editorial calendar
- Working with the Provider Customer Marketer and Enterprise Digital Marketing to share different types of content through various channels analyze and enhance web traffic
- Measure content engagement and impact to generate actionable insights
What You Will Bring to the Table:
- 5+ years of relevant work experience in health tech content marketing
- A creative storyteller with the ability to research and understand the provider audience and their needs and preferences
- An editor’s attention to detail
- Exceptional writing and verbal skills
- Hands-on experience using relevant marketing technology, including Google Analytics, CMS, and content organization tools
- A strong team player with a positive attitude and a no-job-too-small attitude
- Multitasker who has strong time and project management skills to meet deadlines on multiple projects and initiatives in a fast-paced environment
- Bachelor’s degree in Marketing, Journalism or another relevant domain
- Strongly preferred: marketing B2B healthcare tech to providers
We are committed to building a diverse team of Datavanters who are all responsible for stewarding a high-performance culture in which all Datavanters belong and thrive. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
Our compensation philosophy is to be externally competitive, internally fair, and not win or lose on compensation. Salary ranges for this position are developed with the support of benchmarks and industry best practices.
We’re building a high-growth, high-autonomy culture. We rely less on job titles and more on cultivating an environment where anyone can contribute, the best ideas win, and personal growth is driven by expanding impact. The range posted is for a given job title, which can include multiple levels. Individual rates for the same job title may differ based on their level, responsibilities, skills, and experience for a specific job. The estimated salary range for this role is $150,000 - $215,000.
At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your responses will be used to help us identify areas of improvement in our recruitment process. We can only see aggregate responses and are unable to view individual responses. In fact, we aren’t even able to see if you’ve responded or not! Responding is your choice and it will not be used in any way in our hiring process.
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