Full-Time
Audience Platform Lead
Canada, Cdp
Confirmed live in the last 24 hours
Dentsu
5,001-10,000 employees
Global marketing and advertising agency
Data & Analytics
Consulting
Social Impact
Mid
Toronto, ON, Canada + 1 more
More locations: Remote in Canada
Category
Data Management
Data Engineering
Data & Analytics
Required Skills
Agile
SQL
Requirements
- 3+ years of hands-on experience with Adobe Experience Platform: (any of RT-CDP, AJO, CJA)
- Experience working in an agency or consulting company across multiple industries.
- Keeps current on market trends ever-shifting industry.
- Successful experience collaborating on large, complex deals and leading teams.
- Personal technical credibility, through direct experience of leading and inspiring teams (directly or indirectly) on main technologies and best practices
- Experience with activation platforms and concepts (e.g. CMS, DAM, ad serving)
- Effectively works independently and under guidance.
- Experience with data security/privacy best practices
- Solid Understanding Of: Software development and Agile delivery
- Platform architecture with focus on data ingress and egress
- XDM & Mix-Ins (for data modelling)
- Relational database concepts, with exposure to SQL
- Data management, segmentation, ETL best practices
- Scripting and query development
Responsibilities
- Design and present technical solution with all data ingestion, transformation & scheduling to review & sign-off with Client.
- Analyze customer use cases, available data to prepare for automated & ongoing data ingestion to meet customer requirements.
- Ensures agreement of requirements, Merkle policies, and industry best practices
- Creates solution design options based on requirements and the standards, patterns and procedures of the Client.
- Architect data feeds, design platform configurations and components needed to run complex automated campaigns.
- Completes detailed solution design documentation, including input into the Client's standard reference models
- Identifies CDP enhancements, extending frameworks and incorporating new ideas
- Creates necessary workflows to extract data, transform the data & load the data into CDP
- Data Transformation & ETL through custom development & automated solution
- Data Ingestion through custom development to meet Client requirements
- Streaming: Architect and develop ongoing solutions to ingest customer data in more real-time using streaming technology
- Batch: Architect and develop ongoing solutions to automate batch ingestion for AEP customers
- Deploys final solution to a production environment (or Client end-state environment)
- Identifies and resolve issues related to overall platform performance from data ingestion to data distribution
- Identifies, creates, enhances internal systems and services based on recurring client requests and evolving industry standards
- Post-Deployment, may provide ongoing maintenance & support of solution & knowledge transfer to appointed team
Dentsu International is a global marketing and advertising agency that helps brands grow by navigating the digital economy. They provide services such as consumer intelligence, digital marketing, advertising, and customer experience management, using data to understand customer behavior and preferences. Dentsu stands out from competitors with its diverse revenue model and focus on innovation and collaboration, ensuring tailored solutions for clients. The company is also committed to social impact, promoting initiatives that foster inclusivity and positive change.
Company Stage
M&A
Total Funding
$19.3M
Headquarters
Tokyo, Japan
Founded
N/A
Simplify's Take
What believers are saying
- Dentsu's strategic partnerships, like the one with Snap Inc. for AI and AR, enhance its creative capabilities and market competitiveness.
- The expansion of leadership roles, such as Tarek Daouk's new regional CEO position, indicates strong internal growth and opportunities for career advancement.
- Dentsu's focus on innovation, exemplified by the launch of the Innovation Lab and the Future Consumer Study, positions the company at the forefront of industry trends.
What critics are saying
- The highly competitive marketing and advertising industry requires constant innovation to maintain market position.
- Expanding leadership roles and regions, such as the MENAT sub-cluster, may lead to operational complexities and management challenges.
What makes Dentsu unique
- Dentsu's comprehensive marketing solutions, including consumer intelligence and customer experience management, set it apart from competitors who may focus on narrower aspects of marketing.
- Their commitment to social impact, such as the LGBTQ+ Pride solidarity campaign and Social Inclusion Week, distinguishes Dentsu as a socially responsible company.
- Dentsu's global reach and diverse client base, from small businesses to large multinationals, provide a broad spectrum of industry insights and innovative solutions.
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