Full-Time

Technical Product Marketing Manager

Updated on 4/25/2024

BetterCloud

BetterCloud

201-500 employees

Automates SaaS management and security policies


Mid

Remote in USA

Required Skills
Sales
Marketing
Requirements
  • 3-5 years B2B SaaS Product Marketing or Product Management experience or equivalent
  • Technical background in IT or with IT professionals, with experience and knowledge in IT Operations, the IT tech stack, and SaaS Management Platforms
  • Measurable success launching new products and features
  • Experience partnering with cross-functional teams across an organization
  • Strong written and oral communication skills
  • Enjoy meeting with customers and evangelizing products
Responsibilities
  • Be the voice of IT within GTM, representing our customer and our user as we build strategies for growth and retention
  • Become the trusted GTM partner to the product team and establish a continuous feedback loop that encompasses customer input, market trends, and competitive factors to influence product development
  • Understand customer technical/business requirements and communicate how to leverage to provide solutions through messaging, assets, and sales enablement content
  • Communicate with confidence to IT professionals and demonstrate an understanding of their day-to-day work
  • Create impactful messaging that resonates with our audience and drives a measurable impact in marketing initiatives and campaigns
  • Partner with GTM and Product leadership, as well as other cross-functional teams, to develop and orchestrate product launches that drive growth and retention
  • Drive customer engagement and adoption. Understand and solve for blockers to adoption using data to uncover trends and insights
  • Execute training to educate internal teams on the go-to-market, positioning, messaging, differentiation, etc.

BetterCloud offers a SaaS management platform that automates onboarding, offboarding, and mid-lifecycle changes, as well as SaaS application access and security policies in multi-SaaS environments. The platform utilizes granular, powerful automation and customizable workflows to reduce up to 78% of SaaS management work, complementing IAM and help desk automation to improve IT efficiency.

Company Stage

Series F

Total Funding

$186.8M

Headquarters

New York, New York

Founded

2011

Growth & Insights
Headcount

6 month growth

-24%

1 year growth

-35%

2 year growth

-43%

Benefits

Health & Wellness: Medical, Dental, and Vision benefits including HSA and FSA, along with Mental Health Days, and dedicated mental health resources through Spring Health

Financial Benefits: 401(K), Quarterly financial wellness support, Stock Options

Time Away: Generous PTO and Wellness Days

Distributed Work: Make your home office your own with a workspace stipend

Family Support: Parental Leave for all families, fertility benefits, and flexible spending account for dependent care

Community: Regular In person and remote events; Employee Resource Groups

New Hire Program: Cross-functional buddy to help you learn the ropes

Reward & Recognition: Monthly, quarterly, and annual awards recognizing employee impact and contributions