Strategist

Who We Are
Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what’s next: our next innovation, our next advancement in analytics, the market’s next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today.  

At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. 

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow. 

What You’ll Do
30%Strategic Planning

• Use your understanding of the media planning process to support Senior Strategist and Supervisor across a multitude of client deliverables

• Manipulate and analyze large datasets including TV attribution models and their outputs; own reporting for all traditional channels, pulling data and providing insights, create reports to showcase findings

• Create, format, and update flowcharts; ensuring Assistant’s output is accurate

• Collaborate on the development of POVs for new media opportunities, on an ongoing basis

• Responsible for utilizing consumer research and competitive intelligence tools (MRI, Cadence, AdIntel)

• Continue to strengthen understanding of media strategy and applications

30% Account Management

• Prepare and distribute traffic instructions, partner with Traffic team to track deadlines and deliverables, responding to any inquiries appropriately

• Facilitate the billing and budget maintenance process

• Responsible for organization of team documents and process materials

• Establish frameworks and templates for presentations decks and team projects

20% Internal Relationship Management

• Collaborate with Senior Strategist and Supervisor to identify problems and recommend solutions

• Keep Senior Strategist and Supervisor updated on the status and timing of deliverables

• Engage and effectively interact with other Horizon Next departments, i.e. Investment, Traffic, Operations 

• Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships

20% Mentorship

• Contribute to other junior team member(s) development (train Assistant Strategists, onboard new Strategists)

Who YouAre

• A strong writer, presenter and communicator

• An independent worker with strong time management and organization skills

• A problem solver with the ability to develop creative solutions

• A strong team player, willing to roll up your sleeves

• Nimble and flexible with ability to succeed in a fast-paced environment

• Detail oriented with a commitment to follow through

• A supporter of and advocate for diversity, equity and inclusion

Preferred Skills & Experience

• 1+ years previous media planning experience

• Basic understanding of advanced analytics and performance media

• Understanding of media math and advertising terminology

• Skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the media planning process

• Proficiency in basic functions within systems and tools related to the media planning process (i.e. media management system, billing system, competitive and targeting tools)

Certificates, Licenses and Registrations

This role does not require certificates, licenses or registrations

Physical Activity and Work Environment

This role does not require any physical activity

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.