Full-Time

Data Governance Associate Director

Posted on 8/14/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Data & Analytics
Consumer Goods

Senior

London, UK

Category
Data Management
Data & Analytics
Required Skills
JIRA
Excel/Numbers/Sheets
Requirements
  • Provide leadership and be a subject-matter expert on data governance standards across Media and First Party Data.
  • Critical thinking to understand business challenges and help address as needed.
  • Ability to prioritize tasks appropriately and multi-task as needed.
  • Strong skills in process, project management and support in training. Will be expected to complete daily work while supporting regional and global teams in their work.
  • Experience with MS Excel such as pivot tables, formula functions and macros.
  • Experience managing/ working with a project management tools such as Jira, SmartSheets, project plans, Microsoft Project.
  • Experience with data visualization tool(s), automation, and data workflows.
  • Familiarity with various digital media technologies such as ad server, Campaign Frameworks.
  • Highly polished, accurate and on point - very meticulous, independent, strong critical thinker and ability to juggle multiple tasks/requests/emails.
Responsibilities
  • Develop, engineer, document, and implement an effective data governance framework, including workflows, processes, standards, and procedures for managing and ensuring data quality and integrity throughout the lifecycle of data.
  • Create and validate data mapping and business rules to meet KPI metric requirements across multiple data sources.
  • Data Quality compliance by monitoring and evaluating data quality across multiple systems and sources, identifying areas for improvement, and implementing measures to enhance accuracy, availability, and reliability of data. Ability to work with global and regional teams to ensure they are compliant with taxonomy standards, data standards, and data processes.
  • Lead collaborative conversations between business stakeholders and technology stakeholders in defining and implementing data management initiatives. Ability to train multiple stakeholder groups on data strategies, processes, procedures, and tools. Ability to facilitate productive conversations to help teams find solutions to data challenges.
  • Ability to take ambiguous ideas and turn them into action through impeccable communication skills. Understand and be able to communicate data risk, identify mitigation strategies, and escalate to appropriate stakeholders.
  • Document, Develop, implement, and manage consistent taxonomy and naming convention throughout the lifecycle of data.
  • Work with internal teams and client to develop and iterate Data Governance processes and products to guarantee the highest data quality.
  • Point of contact for regional clients, local and global internal media teams in case of emergency and escalation when related to data governance.
  • Work with multiple stakeholders to help improve data governance processes, documentation, data quality, and maintain compliance against a defined taxonomy.
  • Oversee Data Governance associates in managing taxonomy within multiple platforms.
  • Contribute to the evolution of measurement framework to ensure all relevant metrics are captured correctly.
  • Ensure data collection is aligned with client measurement framework and is captured accurately.
  • Work closely with our dashboard development teams by providing data business rules, standards, and requirements for the development of new views when required and optimisation of existing views to increase usage and user satisfaction.

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored marketing strategies that leverage the latest in data and technology.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

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Simplify's Take

What believers are saying

  • Acquisition of Profitero positions Publicis as a leader in commerce solutions.
  • Tremend acquisition expands software engineering capabilities for robust digital transformation.
  • Publicis Sapient AI Labs boosts AI capabilities for innovative marketing solutions.

What critics are saying

  • European advertising market downturn impacts Publicis's financial performance.
  • Multiple acquisitions may lead to integration challenges and cultural clashes.
  • Expansion into AI and digital transformation faces technological and implementation risks.

What makes Publicis Groupe unique

  • Publicis Groupe's 'Power of One' approach integrates diverse services for seamless client solutions.
  • Acquisitions like Profitero enhance Publicis's e-commerce and digital transformation capabilities.
  • Publicis Sapient's Salesforce expansion strengthens its global digital transformation services.

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