Senior Product Marketing Manager
Posted on 10/31/2023
INACTIVE
Hologram

51-200 employees

Provides global IoT device connectivity and management solutions.
Company Overview
Hologram Inc. stands out as a leading company in the IoT industry, providing robust cellular connectivity and software solutions that ensure seamless global operation of IoT devices. Their advanced eUICC SIM technology, coupled with expansive coverage across 470+ networks in over 200 countries, guarantees reliable and secure device connectivity. Additionally, Hologram's user-friendly dashboard and flexible data plans cater to diverse business needs, enabling efficient data analysis and strategic decision-making.
Hardware
B2B

Company Stage

Series B

Total Funding

$158M

Founded

2013

Headquarters

Chicago, Illinois

Growth & Insights
Headcount

6 month growth

-9%

1 year growth

-18%

2 year growth

-51%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Marketing
Business Strategy
Google Analytics
CategoriesNew
Business & Strategy
Growth & Marketing
Requirements
  • 4+ years experience in Product Marketing, and/or business strategy at a B2B tech company (preferred) or SaaS company
  • High familiarity with leveraging digital tools for interpreting customer needs and Marketing performance including Google Analytics, Optimize, Fullstory and other A/B testing tools
  • Experience in ‘Ideal Customer Profile’ identification and refinement
  • Experience differentiating products in a crowded/saturated market (vs category creation)
  • Proficient with product-led growth/product-assisted sales motions
  • Deep expertise in competitive intelligence research and using findings to inform product positioning
Responsibilities
  • Translate customer needs into positioning and messaging strategies from top-of-funnel awareness messages to key points along the customer journey
  • Define and articulate the unique value proposition of our products
  • Develop marketing collateral and content to support product launches and ongoing promotion
  • Provide sales with the tools and resources needed to effectively sell along with training materials and sessions
  • Monitor and analyze competitor's products and marketing strategies in order to effectively differentiate Hologram and gain a competitive advantage
  • Define and execute partner marketing strategies that align with overall business objectives
  • Partner with Product and Design teams to continually deepen our understanding of our customer segments and buyer personas
  • Build Research strategy to evaluate competitive landscape and customer buying lifecycle
  • Work closely with Product to establish product opportunities based on market feedback
Desired Qualifications
  • Exceptional storyteller. Can speak to an audience and demonstrate an understanding of their needs and pain points through storytelling that makes our product stand out
  • Sales enablement experience and enthusiasm for working hands-on with sales teams to bring the story to life in 1x1 interactions
  • Comfortable joining sales calls as needed (for example, presenting forward forward-looking product roadmap)