Sr. Manager
Paid Social
Confirmed live in the last 24 hours

1,001-5,000 employees

Video sharing platform
Company Overview
Vimeo was created as a place for creative pros to beautifully and easily show off their work. Today, Vimeo is much more than a viewing destination. It's a start-to-finish video platform giving creative professionals, businesses and organizations everything they need to make and market amazing, impactful videos.
Remote in USA • New York, NY, USA
Experience Level
Desired Skills
Facebook Ads
Google Analytics
Social Media
Growth & Marketing
Social Media
  • Must have strong Facebook Ads Manager proficiency, paid ads on LinkedIn
  • Strong understanding of digital marketing, performance marketing, and paid social
  • Outstanding, professional communication skills and ability to build internal and external relationships
  • Exceptional analytical skills including the ability to analyze data and develop data-based recommendations, including Tableau, Excel & Google Analytics fluency
  • Must be comfortable and confident presenting in front of cross functional teams
  • Strong written and oral communication skills
  • A positive attitude and enthusiasm for learning is a must
  • Manage a full-funnel paid social campaign structure, testing, optimization, and strategy in alignment with company and campaign goals to drive product awareness, Trials, Direct Purchase, and MQLs
  • Coordinate with media planning and VP Digital Media on strategic planning, budgets, and efficiency targets
  • Oversee daily, weekly, and monthly reporting and communication
  • Collaborate with creative to implement creative best practices across channels
  • Support new channel identification, evaluation, and testing to help diversify channel mix
  • Stay on top of recent industry trends applicable to social channels and across the organization
  • Develop, implement and manage all aspects of social media planning and buying - including strategy, target analysis, ad setup, content calendar, monitoring and reporting
  • Identify audience targets and set clear objectives for paid social media campaigns in order to effectively hit goals within established budgets
  • Contribute paid social strategies that support integrated campaigns
  • Measure impact and effectiveness of campaigns using quantitative and qualitative metrics
  • Act as the paid social media subject matter expert across LinkedIn, Facebook / Instagram Snapchat, Pinterest and TikTok
  • Provide POVs on industry topics, best practices, or new paid social marketing opportunities
  • Collaborate with Media Planner and campaign leads to brainstorm out-of-the box social media campaigns
  • Responsible for managing tracking and attribution for Paid Social and drive reporting needs and channel infrastructure needs
Desired Qualifications
  • Experience in running paid ads on Pinterest, Snapchat, Tiktok, and Reddit, is a plus