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Director, Global Brand Insights
Posted on 5/3/2022
INACTIVE
Locations
San Francisco, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Data Science
Management
Marketing
Market Research
Research
Requirements
  • 10 years of work experience with a Bachelor's degree or at least 8 years of work experience with an advanced degree (Master's/MBA) - the majority of your work experience is related to market research
Responsibilities
  • Become an invaluable influencer and resource for insights covering a variety of topics supporting brand building for the organization
  • Lead the management and execution of a global brand health measurement including a full suite of tools. This suite of tools includes custom brand insights studies, brand and campaign tracking, diagnostics, and regionally customizable elective modules of study
  • Develop a global brand learning agenda and execute against plans in partnership with regional teams in North American, CEMEA, Asia Pacific, Europe, and Latin America
  • Lead cross-regional teams to support initiatives, conduct analyses, and bring new programs to fruition
  • Lead ongoing, productive communication between regional insight teams across the globe to coordinate insight sharing and identify opportunities for synergy and best practices
  • Find and create opportunities for analytical synergy with analytics, data science, and marketing mix teams
Desired Qualifications
  • 12-15 years of work experience with a Bachelor's degree or 10 years of work experience with an advanced degree (Master's / MBA)
  • 8 -10 years' experience managing primary quantitative and qualitative market research at a large global organization or with a leading, globally respected market research agency
  • Experience managing large market research ongoing measurement programs in a highly matrixed environment
  • Experience conducting consumer (B2C) and B2B research a plus though not required. Foundational understanding of branding, advertising (traditional and digital), campaign performance measurement and strategy a plus
  • A background in payments, financial institutions, and consumer lending a plus but not required
  • Intellectually curious and analytically rigorous, strong attention to detail, a sense of urgency, a proactive approach, strong planner and problem solver
  • Must display strong written and verbal communication and presentation skills, including the ability to translate analyses into easily digestible stories for senior management consumption; Must be fluent in English
Visa

10,001+ employees

Leading credit card company
Company mission
Visa's mission is to remove barriers and connect more people to the global economy. The company provides end-to-end financial infrastructure.
Benefits
  • Health Insurance.
  • Life Insurance.
  • Dental Insurance.
  • Disability Insurance.
  • Accidental Death & Dismemberment Insurance.
Company Values
  • Integrity: Doing well by doing right.
  • People: Behind payments are people.
  • Innovation: Pioneering with a purpose.
  • Clients: Keeping clients in focus.
  • Collaboration: Pulling ahead by pulling together.