Sr. Field Marketing Manager @ Age of Learning

Sr. Field Marketing Manager

Posted on 3/20/2023

INACTIVE

Locations

Remote

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Hubspot

HTML/CSS

Marketing

Sales

Salesforce

Communications

SEO

Requirements

Bachelor's degree in Marketing, Communications, PR, Business, or related field, or combination of experience
4+ years of experience in B2B marketing, Customer Success, or sales, preferably within the ed tech space
Ability to effectively build relationships with internal and external stakeholders
Display a strong marketing sense, with proven ability to deliver high-quality, engaging, and impactful marketing campaigns that drive business outcomes
Has a deep knowledge of the buyer's journey and sales cycle
Understands the digital marketing ecosystem in driving performance
Understands of how to plan, create, and execute nurture campaigns through email marketing automation platforms (Salesforce, HubSpot, Churn Zero)
Broad understanding of SEO and digital media, social channels and content, and familiarity with graphics, illustration, video, blog and website production, and tools
Demonstrated record of successfully executing high-quality projects with independence and confidence
Ability to multi-task, prioritize multiple deadlines, and coordinate support across multiple departments
Exceptional communication, prioritization, and time management skills
Strategic, metrics-driven mindset and a demonstrated commitment to driving results
Excellent writing and communication skills
Strong verbal and presentation skills
Self-motivated and proactive
Able to work in a very fast-paced environment
Smartsheet, Adobe Acrobat, Mircosoft Office Suite proficient
Salesforce and HubSpot experience
Travel is required 20% of the time

Responsibilities

Works with Sales, Customer Success, and Product Marketing teams to develop strategies/campaigns that promote retention and growth initiatives
Develops, produces, updates, and organizes educational communication materials, and Customer Success marketing initiatives
Works with marketing team to design metrics and processes for reporting on Sales and Customer Success marketing activities, programs, and campaigns to measure success/return on investment (ROI)
Coordinate with and manage outside vendor relationships as needed
Assist with a variety of day-to-day Sales and Customer Success activities as needs arise
Other duties and responsibilities as assigned, some travel will be required

Desired Qualifications

HTML Coding skills is a plus

Company Overview

Age of Learning® is the leading education technology innovator, creating engaging and effective learning resources to help children build a strong foundation for academic success and a lifelong love of learning. Our research-based digital education programs have proven efficacy in increasing children’s learning gains, and our curriculum is developed by an experienced team of education experts. Age of Learning’s flagship product, ABCmouse.com® Early Learning Academy, is an award-winning comprehensive curriculum for children. Adventure Academy™, the first AAA education massively multiplayer online game (MMO), provides elementary-and middle-school-age learners the opportunity to build critical knowledge in language, arts, math, science, social studies, and more in a fun and safe virtual world. The company’s School Solutions Programs include My Math Academy® , an adaptive, personalized program that helps students master foundational math concepts, and My Reading Academy™, which helps young learners become fluent readers and build a foundation for reading comprehension and literacy. With over 10 billion learning activities completed by more than 50 million children worldwide, Age of Learning is a global leader in efforts to advance equity, access, and opportunity for all children. To learn more about Age of Learning, visit www.AgeofLearning.com.

Summary:

The Sr. Field Marketing Manager will help craft and execute multi-channel marketing campaigns that support our expanding school-based (mastery product) portfolio, including My Math Academy and My Reading Academy. Reporting to the VP of Marketing, the Sr. Field Marketing Manager will be responsible for detail-oriented awareness, strategic vision, project management, and execution of sales and customer success marketing campaigns for that promote retention and growth initiatives in key states.

Responsibilites:

Works with Sales, Customer Success, and Product Marketing teams to develop strategies/campaigns that promote retention and growth initiatives.
Develops, produces, updates, and organizes educational communication materials, and Customer Success marketing initiatives
Works with marketing team to design metrics and processes for reporting on Sales and Customer Success marketing activities, programs, and campaigns to measure success/return on investment (ROI)
Coordinate with and manage outside vendor relationships as needed
Assist with a variety of day-to-day Sales and Customer Success activities as needs arise.
Other duties and responsibilities as assigned, some travel will be required

Qualifications:

Bachelor’s degree in Marketing, Communications, PR, Business, or related field, or combination of experience
4+ years of experience in B2B marketing, Customer Success, or sales, preferably within the ed tech space
Ability to effectively build relationships with internal and external stakeholders
Display a strong marketing sense, with proven ability to deliver high-quality, engaging, and impactful marketing campaigns that drive business outcomes
Has a deep knowledge of the buyer’s journey and sales cycle
Understands the digital marketing ecosystem in driving performance
Understands of how to plan, create, and execute nurture campaigns through email marketing automation platforms (Salesforce, HubSpot, Churn Zero)
Broad understanding of SEO and digital media, social channels and content, and familiarity with graphics, illustration, video, blog and website production, and tools
Demonstrated record of successfully executing high-quality projects with independence and confidence
Ability to multi-task, prioritize multiple deadlines, and coordinate support across multiple departments
Exceptional communication, prioritization, and time management skills
Strategic, metrics-driven mindset and a demonstrated commitment to driving results
Excellent writing and communication skills
Strong verbal and presentation skills
Self-motivated and proactive
Able to work in a very fast-paced environment
Smartsheet, Adobe Acrobat, Mircosoft Office Suite proficient
Salesforce and HubSpot experience
HTML Coding skills is a plus
Travel is required 20% of the time

Age of Learning currently provides:

• 90% of employee health and welfare benefits premiums & 65% of dependent benefits premiums

• A 401(k) program with employer match

• 15 paid vacation days (increases to 20 days on your 3-year anniversary), 11 observed national paid holidays plus 9 sick days

• Our flexible work culture means 2 or more days in the office (hybrid) or 100% fully remote options available for most positions

501-1,000 employees

Website

Education technology innovator

Company Overview

At Age of Learning, their mission is to help children everywhere build a strong foundation for academic success and a lifelong love of learning.

Benefits

90% - 100% of health and welfare benefit premiums
A 401(k) program with employer match
15 paid vacation days, 11 observed national paid holidays plus 9 sick days
Our flexible work culture means 2 or more days in the office (hybrid) or 100% fully remote options available for most positions
Team bonding events and a highly collaborative environment
Access to our internal DEI Task Force that focuses on ensuring our products represent all children on a global scale
Opportunities for professional growth through professional learning and development programs
Commitment to Equal Opportunity Employment in addition to an inclusive and supportive company culture