B2B Growth Marketing Manager

Overview

About the Role

We are looking for a B2B Growth Marketing Manager, focused on Enterprise B2B offerings: Instacart Platform. This person will be responsible for working with stakeholders to build and execute marketing strategies to reach, engage and acquire new retailers.

About the Team 

The B2B Growth Marketing team drives impactful growth by helping retailers and brands discover and understand the value of our solutions, enabling them to thrive and compete in the online grocery industry. As strategic partners to internal stakeholders, the team brings marketing expertise to elevate go-to-market plans and deliver high-performing campaigns. Through collaboration, innovation, and focused execution, B2B Growth Marketing plays a pivotal role in helping the company achieve its ambitious goals.

About the Job 

While you’re likely familiar with Instacart’s role in consumers’ lives—providing access to the food they love so they have more time to enjoy it together — we also have a thriving B2B business that helps retailers and CPG brands reimagine the ways in which they connect with consumers. Instacart’s mission is to power every grocery transaction; and the Retailer B2B business is building the path by offering retailers industry-leading e-commerce, fulfillment, in-store, and ad tech products that allow them to grow and compete in the marketplace.

• Create demand and lead generation strategies across platforms that drive awareness, engagement, leads, and sales for the Enterprise team.
• Continuously optimize campaigns, testing formats, content, audiences and other variables.
• Responsible for the planning, execution, and management of Retailer-facing CRM programs, including monthly newsletters, nurture campaigns, event follow-up and others via SalesForce Account Engagement (Pardot).
• Owns the strategy, development and execution of all paid media across paid social and paid search. 
• Research and recommend additional marketing channels/media partners that support enterprise business goals, developing and executing a holistic growth strategy.
• Partner with Product and Product Marketing to support go-to-market strategies with channel marketing plans.
• Work with the events team to send email invites, and develop event follow-up campaigns to nurture leads.
• Analyze cohort data to identify key trends and behaviors and develop targeted messaging and campaigns to drive desired outcomes.

• Oversight of all content development for B2B marketing channels, including working with creative teams and agencies on production/asset development and copy-writing.
• Oversee external paid media agency relationships for retailer marketing.
• Serve as the marketing operations contact, partnering with sales operations to track, measure, and optimize campaigns.
• Support Product Marketing in maintaining and optimizing Instacart Platform website.

About You

• 6+ years of experience in a B2B digital marketing or channel marketing role at a B2B SaaS company
• Proficiency in marketing automation tools (SalesForce Account Engagement)
• Thrives in a fast-paced, cross-functional role
• Self-starter that proactively seeks opportunities where marketing can uniquely support the Business Development organization
• Creates a culture of experimentation, learning, and a growth mindset.
• Results-focused and data-driven, using qualitative and quantitative insights to inform decision-making and prioritize roadmaps.
• Deep understanding of the market, applied technologies, and domain expertise in channel marketing

Minimum Qualifications

• SaaS growth experience
• Experience with marketing automation and CRM platforms (eg. Pardot, Salesforce or similar)
• Knowledge of Google Analytics, Google Ads Manager, LinkedIn Advertising
• Lead generation experience
• Ability to interpret complex data to make informed decisions
• B2B marketing experience

Preferred Qualifications

• Experience with ABM campaigns a plus
• Marketing operations experience a plus
• Experience managing agencies