Director of Omnichannel Marketing

Job Description

The Director of Omnichannel Marketing at MDLinx is an operational leader with a strategic mindset responsible for managing our endemic audience engagement and growth and supporting commercial-product delivery through omnichannel campaigns based on responsive journeys. This role will lead segmentation strategies, audience journey mapping, and the measurement framework in collaboration with the Head of Data, Head of Content, and VP of Strategic Customer Engagement. This is a player-coach role, focused on hands-on execution, with a path to a leadership role as the company grows.

• Audience Segmentation and Profile Management: Develop detailed audience segments based on demographic, behavioral, and psychographic data. Manage and update audience profiles to ensure accurate targeting across both our endemic and commercial platforms (in partnership with data engineer).
• Marketing Messaging and Content Creation: Collaborate with content teams to develop marketing messages and content that align with overall marketing goals and resonate with target audiences, using various tools including social listening.
• Social Campaign Development: Create and oversee deployment of both commercial and endemic social campaigns with the focus on audience build, platform-forward formats, KPIs and budget.
• SEO/SEM: Establish search as an important pillar of MDLinx omnichannel marketing strategy, lead the development of an integrated search strategy that increases qualified HCP traffic to MDLinx endemic platform, fuels audience growth, and enhances downstream engagement across campaigns.
• Email and Text Campaign Development: Oversee advanced email and text marketing campaigns, in partnership with email deliverability and marketing technology specialist, including ensuring strategic alignment to email journeys development, list management, automation, and personalization strategies.
• Growth Funnel Management and Optimization: Set the strategy for endemic-growth marketer and marketing technologist to ensure ongoing personalization of data-driven journeys in omnichannel format.
• Marketing Technology Integration: Partner with martech lead in integration and management of marketing technology platforms (e.g., CDP, Iterable) to streamline campaign execution and reporting. Proficiency and hands-on comfort with these or similar tools are required.
• Data-Driven Decision Making: Use data analytics tools to measure campaign performance, generate insights, and make data-driven decisions to improve marketing outcomes, in partnership with a data engineer.
• Continuous Improvement: Stay up-to-date with the latest marketing trends, technologies, and best practices, implementing changes as necessary to maintain competitive advantage.
• Cross-Functional Collaboration: Work closely with other marketing functions such as SEO, social media, and PPC to ensure a cohesive and integrated marketing strategy.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Advanced certification or training in marketing technology or digital marketing is a plus.
• Minimum of 7-10 years of experience in omnichannel marketing, with a proven track record of success.
• Previous marketing agency experience preferred.
• Deep understanding of omnichannel marketing strategies and techniques.
• Strong technical background with the ability to manage and optimize marketing technology tools.
• Excellent project management skills, with the ability to manage multiple initiatives simultaneously.
• Strong analytical and reporting skills, with experience in marketing analytics tools.
• Effective communication and collaboration skills, able to work with various internal and external teams.
• Proven leadership and team management skills, with experience leading and mentoring marketing professionals.
• Pharma/healthcare industry experience.