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Head of Marketing Analytics
Confirmed live in the last 24 hours
Hammersmith, London, UK
Experience Level
Desired Skills
Data Analysis
Google Analytics
  • Successfully led analytics functions in fast paced, customer-centric, international businesses, with mature capabilities in both digital marketing and distribution partnerships
  • A proven track record of using data to drive performance within a marketing function
  • Experience translating complex analysis into actionable insights for non-technical stakeholders
  • Experience effectively communicating and managing a range of stakeholders to ensure they value and use data solutions
  • Built data solutions with a variety of data sources including web / app analytics, digital media, offline media, customer behaviour
  • Worked with or within a digital-first business
  • Worked in a digital marketing and/or media businesses
  • Successfully developed advanced experimentation and measurement solutions including experimentation design, econometrics and attribution modelling
  • Experience using tools including Datorama, Google Analytics, Google Tag Management, Salesforce Marketing Cloud or Optimizely
  • Experience working with Tableau / Looker as analytics and visualisation tools
  • Own the marketing and customer journey data and analytics roadmap ensuring we are progressing towards a more complete and accurate data model which drives effectiveness across the full subscriber funnel, and interactions with marketing channels
  • Manage and develop a team of analysts growing their analytical skills and guiding their work to support key workstreams including media measurement within privacy changes across app and web; mapping and reporting of all customer journeys from media and distribution channels to conversion; deep analysis of customer lifetime value and others, all designed to advise and support the efficiency of media investment and distribution partnerships
  • Proactively engage and influence central and local stakeholders ensuring that our analytical solutions are relevant, value adding and actionable
  • Own and evolve our marketing reporting suite ensuring it is used and actioned across central and local teams
  • Provide expertise and thought leadership on measurement, experimentation and insight solutions
  • Play a leading role in the wider DAZN data community to ensure that our requirements are successfully met and we help shape the wider data agenda

1,001-5,000 employees

Live sports streaming service
Company Overview
DAZN's mission is to connect fans to the sports they love, their way. It’s that simple. DAZN is the leading global sports streaming service and it is fast becoming an indispensable part of sports fans’ lives as the world’s leading sport destination.
Company Core Values
  • Ambitious - everyone here wants to make a big impact at a personal, company and customer level.
  • Inventive - pushing boundaries, never settling, always restless, always wanting more for our customers.
  • Passionate - this means showing commitment and pride in what we do every day.
  • Brave - you need to get stuck in. Bring initiative but don’t be afraid of asking for help.
  • Supportive - we look out for each other and strive for inclusion and diversity in all we do.