Paid Media Strategist

Thank you for your interest in joining our team! QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community.

The Opportunity

• Reporting to the Senior Manager, Social Media Platforms, you will support the YouTube paid social media strategy by assisting with campaign execution and contributing to customer growth efforts while remaining mindful of budget and performance indicator targets. You will collaborate with your team, corporate staff, and third-party services to build creative briefs, and ensure the success of our digital media goals.
• You will be hybrid-remote at our West Chester, PA office.

Who We Are

QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. We offer an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. QVC reaches more than 200 million homes worldwide via its 13 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages.

Your Impact

• Build paid campaigns for the YouTube platform, optimizing budget usage and identifying growth opportunities through data-driven insights
• Collaborate with internal and external teams to align creative direction with brand standards, channel optimization, and platform best practices
• Contribute to targeting and segmentation strategies, providing updates and exploring new business opportunities to improve acquisition and revenue growth.
• Help analyze goals and data to ensure the efficacy of Paid Media Marketing and report findings out to company partners
• Apply analytical insights to support program optimizations, ensuring accurate data communication of goals, forecasts, and results

What You Bring

• 2+ years experience using social media analytics tools and platforms, such as Google Analytics, Facebook Business Manager, and YouTube Analytics.
• 2+ years experience building creative briefs for advertising campaigns.
• 2+ years experience with copywriting, applying legal guidelines to ensure compliant marketing materials.
• 2 + years experience building digital marketing campaigns.
• Experience managing paid social media strategies on video share platforms.

Remote work is not permitted in NYC at this time.

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Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at [email protected] for assistance.

If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.