Full-Time

Growth Marketing Lead

Referrals

Confirmed live in the last 24 hours

Headway

Headway

1,001-5,000 employees

Connects patients with affordable mental health services

Healthcare

Compensation Overview

$108k - $135kAnnually

+ Bonus + Commission

Mid, Senior

Remote in USA

Employees can work from offices in New York City and San Francisco.

Category
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • 4-6+ years experience as a growth marketer or operator in high-growth environments
  • Empathetic, customer-centric approach that keeps the customer experience at the center
  • Data-driven mindset with a love for digging into numbers and details
  • Experience launching experiments in fast-paced, high-growth startup environments
  • Proven track record of setting targets and creating a strategic framework to consistently meet them
  • Experience working with cross-functional teams
  • Experience with referral programs, B2B, and/or marketplaces (a plus)
Responsibilities
  • Design and launch new experiments to further extend our referral program
  • Work with a dynamic cross-functional team to create new product features
  • Craft a multi-channel campaign plan for referrals, optimizing existing channel tactics and introducing emerging trends through high velocity experimentation
  • Leverage customer and data insights to identify opportunities for new segmentation strategies
  • Develop strategy and best practices for engaging user base across segments and cohorts
  • Track and analyze program performance, and identify opportunities for optimization
Desired Qualifications
  • Experience with referral programs, B2B, and/or marketplaces (a plus)

Headway simplifies finding and paying for mental health therapy by connecting individuals with therapists and psychiatrists who accept insurance. Users can filter through thousands of providers to find the right match, making mental health care more accessible and affordable. For providers, Headway reduces the administrative burden of accepting insurance, allowing them to focus on patient care. The goal is to create a more efficient mental healthcare system that ensures individuals can easily access the therapy they need.

Company Stage

Late Stage VC

Total Funding

$318.1M

Headquarters

New York City, New York

Founded

2019

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Raised $100M in Series D to expand into Medicare Advantage and Medicaid.
  • Partnerships with Cigna and Blues plan to expand services to all 50 states.
  • Growing demand for telehealth services boosts Headway's market potential.

What critics are saying

  • Increased competition from platforms like BetterHelp and Talkspace.
  • Potential backlash from professionals feeling undervalued by Headway's platform.
  • Regulatory scrutiny as Headway expands into Medicare Advantage and Medicaid.

What makes Headway unique

  • Headway simplifies finding and paying for therapy with an insurance-accepting provider network.
  • It reduces administrative burdens for mental health professionals, enhancing focus on patient care.
  • Headway's platform offers both virtual and in-person therapy sessions, increasing accessibility.

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Benefits

Equity Compensation

Medical, Dental, and Vision coverage

HSA / FSA

401K

Work-from-Home Stipend

Therapy Reimbursement

16-week parental leave for eligible employees

Carrot Fertility annual reimbursement and membership

13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st

Flexible Paid Time Off

Employee Assistance Program (EAP)

Training and professional development