VP – Product Services

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

We are looking for a VP, Product Services to join our Data Management & Reporting Product Team at Kinesso. A successful candidate should be a product minded, hands-on individual with a strong understanding of technical buildouts, client management, digital media measurement & reporting and have a strong entrepreneurial spirit.

You will be critical in managing the build & deployment of data automation and reporting products for some of our major clients, as well as working alongside stakeholders across Mediabrands agencies to define requirements and ensure adoption of the reporting automation products. Curiosity and passion for product management, digital data and media technologies is a must!

The role will be directly reporting to the SVP, Product Services, with ongoing interaction with Reporting Product team leadership, as well as account leads and key stakeholders across the Mediabrands agencies.

Primary day to day tasks will include partnering with Mediabrands agency teams to understand and define custom automation build requirements and final output/client needs, building product blueprints and working with Engineering on actual buildouts. Additional responsibilities include working alongside the Product Management team to build new tools, inform product roadmaps, and define best practices that can then be deployed via your partnerships with the agency teams.

A successful candidate will have a wide variety of skills in media, technology, data, and client management.

Responsibilities

• Gather design and functional requirements to implement data tools for a variety of clients and internal teams; build pipelines and scalable analytic tools using leading technologies.
• Collaborate closely with teams on proper architectural and strategic decisions; communicate team priorities, system improvements, and changes to stakeholders, vendors, and partners to support and deliver solutions for the business.
• Evangelize Product Services. Lead efforts with new product development and data solutions within the Reporting product vertical. Partner with agency leaders to guide conversations and best practices in product/tools development and data solutions. Advocate for data automation, performance, and security.
• Coach, Mentor, and Empower the Reporting product team.Provide leadership while solving tactical issues. Develop best practices across teams and contribute to improvement and delivery of services. Lead data requirements reviews and retrospectives.
• Understand the business and guide data solutions to deliver results, through collaboration and coordination across business units to determine requirements and deliverables for products and platforms. Define roadmaps and priorities for growing and scaling our data management and product practices.
• Stay relevant and ahead of the curve on industry needs and technology trends by growing and participating in cross-disciplinary communities.

Required Skills & Experience

• Technology leadership: Proven record of success in leading multidisciplinary teams to build and deliver products and services at scale. Lead by example, care for your team. Able to align technology decisions with business goals; client oriented and dedicated to excellence - attentive to both internal and external customer experience.
• Strong knowledge and experience with key elements of media data management (e.g. taxonomy, data governance, data blending techniques, data structure management).
• Strong understanding of digital media measurement and analytics, with experience designing and building outputs key business questions or challenges.
• Knowledge of and experience working across full cycle of digital media for all major channels (Display, Search, Social).
• Clear understanding the marketing data ecosystem and confidence in working within digital and traditional channel platforms. (CM360, Various DSPs, Google Ads, SA360, Meta, TikTok, Snapchat, Reddit, etc.)
• Strong product management skills: able to be creative within a structured environment; plans and prioritizes work effectively with minimal oversight; manages multiple initiatives simultaneously, remains organized, meets deadlines, and delivers exceptional results.
• Excellent interpersonal communication skills: seek-out and value collaboration with engineering leadership across the company. Articulates information clearly and respectfully, and comfortable presenting to both multi-disciplined technology groups and non-technical business users.
• Versed in commonly used technologies:including data platforms using Snowflake, Adverity, Tableau, and SQL.

Desired Skills & Experience

• Bachelor’s degree typically in a quantitative discipline (e.g., Engineering, Statistics, Economics, Mathematics, etc.) or/and a Masters in Business Administration.
• Minimum of 6 years of experience in a professional services or corporate environment.
• Excellent verbal and written communication skills.
• Experience in the media industry with various online and offline media channels.

We See You 

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community. 

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.  

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.  

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.