Sr Product Marketing Manager

Sr. Product Marketing Manager

Canopy, South Jordan, UT

About Us

Canopy is a fast-growing SaaS company in South Jordan, Utah building simple, efficient software for accounting firms. We are looking to revolutionize the accounting space with modern, user-friendly software for a neglected industry. 

Our goal is to help our clients unlock the firm they’ve always wanted with our Practice Management Suite. We place strong emphasis on delighting our customers, spotting and solving problems, and being good people along the way.

Click here to see why our clients love Canopy.

Interested in learning more about Canopy & the industry? Check out our blog here where you can find great information on our product features, industry news, practice management, and more!

The Opportunity

The Senior Product Marketing Manager at Canopy Tax will be responsible for developing and executing marketing strategies that drive awareness, adoption, and growth of our accounting software solutions. The ideal candidate will have extensive experience in product marketing preferably within the software sector and a passion for helping accountants succeed. 

This is a hybrid position in South Jordan, Utah (M, W, F in-office).

What You’ll Do:

• Go-to-market: Lead a cross functional team of marketing, sales, customer success and support, and product to create and execute plans for how to introduce product releases and new features to the market.
• Messaging: Develop and own the messaging and thought leadership for assigned product areas that are aligned with the prospect and customer personas. Train Sales and CX teams on the messaging and functionality in a relatable way that makes the information accessible to all audiences. Plan any related customer communications or marketing. Develop detailed and referenceable message frameworks to educate internally.
• Market research: Understand, monitor, and analyze the overall market trends and how those trends impact your assigned product modules. Leverage market research to help the GTM organization better market and position products with customers and prospects.
• Critical thinking: You will be the keeper of large amounts of information. You need to be able to process and make sense of everything (user research, market research, win/loss data, feedback, etc.) and understand what is most important, how to communicate that, and where and when to identify urgency and importance.
• Personas: Collaborate with our user experience team and external partners on the research, development, and maintenance of key buyer and user personas.

Marketing implications: understand marketing motions and how product marketing research can enable or create new opportunities for both marketing to customers and prospects.Communication: Craft professional and frequent updates to various crowds within the organization. Know what’s most important to each audience and communicate appropriately.

What You’ll Need: 

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in product marketing, preferably SMB or accounting industry experience
• Proven experience in developing and executing successful go-to-market strategies.
• Ability to position complex technical topics in simple, understandable terms. 
• Strong analytical skills with the ability to interpret complex data and drive strategic decisions.
• Excellent written and verbal communication skills, with a talent for crafting compelling product narratives.
• Ability to project manage launch efforts and coordinate with key individuals during various levels of product launches
• Relationship builder that can collaborate and work with cross functional teams
• Proven success as an internal and external evangelist for product(s) or product line(s) by creating compelling messages and demonstrating the benefits and capabilities 
• Identify and summarize industry patterns and trends
• Attention to detail and strong organizational skills
• Ability to present to executives

We know many women do not apply for a job if they don't perfectly fit the description. We want you to apply anyway.

Why You Want to Work Here:

🌴 Flexible Paid Time Off - that you’re actually encouraged to use plus 10 company holidays! 

❤️‍🩹 Health Benefits - including Medical, Dental, and Vision and an HSA Match. Canopy covers Medical premiums at 100% for Employees only.

💰 401(k) - we match 100% up to 3% of your contribution. Eligibility is immediate with 100% vesting.

🧠 Mental Health -  all employees have access to Impact Suite & to our Employee Assistance Program (EAP).

👶 Paid New Parent Leave & Birthing Parent Leave - so you’re able to care for your little ones.

➕ Supplemental Benefits - including 100% company paid Basic Life & AD&D insurance and long & short-term disability coverage.

🌟 Nectar - our peer-to-peer recognition program to help our employees recognize the amazing work being done by other Canopians!

🥳 Company Events - including monthly company-wide meetings, summer parties, and more.

💡 DEIB Committee - to plan initiatives around continuing education, community  outreach, recruiting, onboarding, and more.

☕ Fully-stocked kitchen - Keto? Vegan? Flexitarian? Mandalorian? We’ve got you covered. 

Our Values:

We approach our work every day with a few things in mind

🔑 Own - we own this place! We focus on outcomes, holding ourselves & each other accountable.

🏆 Win - we win by delighting our customers with the very best products and services.

👍 Do Good - we work hard to be good people!

💡 Embrace Curiosity & Candor - we approach everything with curiosity & we understand that candor is kindness and give the gift of feedback.

To learn more about us & our values, click here.

Interviewing @ Canopy:

We know application processes can be a little stressful. Here’s are the stages of a typical interview process:

• Once your application is received, we will review it and get back to you if we feel like it’s a mutual fit! 
• 20 minute phone call with the People Team
• 45-60 minute video or in-person interview with the Hiring Manager
• 1-3 rounds of interviews depending on the role
• Final Interview

Interview processes can vary depending on the role. The People Team will give you a role specific overview of the process during your first phone call. 

Remember: This is your interview too! We know candidates are evaluating us just as much as we are them. We encourage you to bring questions to each of your interviews—our hiring teams will always make sure to save time for questions at the end! 

Canopy is an equal opportunity employer. Canopy provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.