About Carrot:
Carrot Fertility is the leading global fertility care platform for women, who are often at the center of fertility care decisions and consequences. Plus, Carrot serves people of every age, race, income, sex, sexual orientation, gender, marital status, and geography. Trusted by hundreds of multinational employers, health plans, and health systems, Carrot’s comprehensive clinical program delivers industry-leading cost savings for employers and award-winning experiences for millions of people worldwide. Whether there is a need for care through fertility preservation, male-factor infertility, pre-pregnancy, IVF, pregnancy and postpartum, adoption, gestational surrogacy, or menopause, Carrot supports members and their families through many of the most memorable and meaningful moments of their lives.
The Role:
Carrot is seeking a Market Intelligence Manager who has a passion for all things healthcare. In this role, you will drive research and analysis that uncovers buyer and market trends, work cross-functionally on our overall employer and health plan strategy, and inform positioning that generates demand.
Responsibilities include:
- Identify and monitor sources of information on competitors, market needs/opportunities, and trends.
- Conduct market research to answer critical questions not addressable through existing resources
- Keep commercial, marketing, and product leaders in the know about critical market trends and buyer needs. This will include preparing and presenting reports on a regular cadence, as well as providing ad hoc intelligence to advise strategic initiatives.
- Support impactful, differentiated positioning and messaging in partnership with the Product Marketing Managers
- Collaborate with our broader Marketing team to develop buyer personas and inform marketing programs such as ABM campaigns
- Closely collaborate with the Sales Strategy and Operations teams on analyzing insights from the field (e.g., RFPs, calls, Salesforce)
The Team:
This person will be part of Carrot’s Product Marketing team, within the Brand organization. Product Marketing is a highly cross-functional team that focuses on product launch strategy, positioning and messaging, and competitive/market intelligence. The role also involves frequent collaboration across our Marketing, Commercial, Customer Success, and Product organizations.
Minimum Qualifications:
- 4+ years in designing, executing, and analyzing market intelligence initiatives including competitor insights, market trends, and quantitative/qualitative market research
- Excellent communication and presentation skills. Includes the ability to clearly convey complex ideas and data in written, presentation, and verbal formats plus comfort communicating with senior leaders.
- Success in cross-functional collaboration. Includes demonstrated ability to execute complex project plans involving multiple teams, build strong partnerships, and influence cross-functional initiatives.
- Strong track record of generating actionable insights that translated to impact on the product roadmap, marketing strategy, or commercial strategy
- Comfort with the ambiguity inherent in a fast-paced startup environment. Self-starter with a passion for continuously learning.
Preferred Qualifications:
- Experience with quantitative analysis or data visualization tools (e.g., SQL, SAS, Tableau, Excel)
- Experience with competitive intelligence tools
- Experience with healthcare and benefits is strongly preferred
Compensation:
Carrot offers a holistic Total Rewards package designed to support our employees in all aspects of their life inside and outside of work, including health and wellness benefits, retirement savings plans, short- and long-term incentives, parental leave, family-forming assistance, and a competitive compensation package. The expected base salary for this position will range from $93,000 - $128,000. Actual compensation may vary from posted base salary depending on your confirmed job-related skills and experience.
Why Carrot?
Carrot has received national and international recognition for its pioneering work, including Best Diversity, Equity, & Inclusion Product from the Anthem Awards, Fast Company’s Most Innovative Companies, CNBC’s 100 Barrier Breaking Startups, and more. Carrot is regularly featured in media reporting on issues related to the future of work, women in leadership, healthcare innovation and diversity, equity, and inclusion, including MSNBC, The Economist, Bloomberg, The Wall Street Journal, CNBC, National Public Radio, Harvard Business Review, and more.
Carrot is fully distributed, with teams in more than 40 states across the United States and dozens of countries around the world. It has received numerous workplace awards, including Fortune’s Best Workplaces in Healthcare, Quartz’s Best Companies for Remote Workers, and Great Place to Work and Age-Friendly Employer certifications. Learn more at carrotfertility.com.