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Associate Director
Member Growth
Updated on 1/25/2023
Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Sales
Requirements
  • You have 8+ years of Member Marketing, Product Marketing, Growth Marketing, Account Management or similar experience, with at least 2+ years of experience in a high-growth environment; experience in healthcare, tech and/or employer benefits also a plus
  • You are comfortable in a client-facing role and are comfortable presenting engagement plans to them and interacting with them on a daily basis
  • You have experience leveraging a multitude of marketing tactics to create integrated, multi-touch campaigns that drive meaningful engagement
  • You are data-driven and ever-curious about marketing performance; on a quest to measure, understand and optimize your programs, and feel comfortable reporting and presenting on results
  • You have excellent writing, communication, and presentation skills
  • You have worked in a role where your scope impacts a global audience
  • You're masterful at project management and prioritization
  • You're an advocate for our members
  • You're a strong collaborator
  • You're humble, hungry, and honest
  • You're entrepreneurial and growth-minded
  • You can navigate vagueness and drive clarity
  • You have a passion for mental health and meeting the needs of end users
  • You get to be surrounded by some of the brightest minds in the field
  • You get to learn and grow at an extremely accelerated pace
  • You will experience transparency, integrity, & humility from leadership
  • You will be empowered to constantly challenge the status quo
  • You get the space to experiment & innovate
  • You get to make a transformational impact for the company, mental health, and for real human lives - and you will see that impact quickly
  • You will become more resourceful and resilient
  • You get to be part of a winning team that opens doors in the future
  • Flexible work arrangements: 60% of Spring Health team members work fully remote while 40% work in a hybrid model from our New York City offices
  • Calm Fridays: no meetings, no distractions, just time for you to get work done
  • Up to $1,000 Professional Development Reimbursement per calendar year. Any requests over $250 must be requested for pre-approval prior to enrollment by sending an email to the People Team
  • $200 per year donation matching to support your favorite causes
Responsibilities
  • Lead a team of Growth Marketers focused specifically on the implementation phase for new Spring Health customers focused on driving awareness, enrollment and utilization for eligible employee and dependent populations
  • Build effective, customer and member-centric partnerships with Sales and Customer Success, architecting and commercializing best-in-class processes that connect pre-implementation phases and customer commitments to post-implementation delivery
  • Work collaboratively with your Marketing Leadership peer group to ensure customer success and ongoing member enrollment and engagement post-implementation phase
  • Drive strategic marketing discussions with Spring's largest customer partners
  • Proactively measure and report on the effectiveness of marketing and communications efforts in terms of impact on overall account, sign-ups, product/service utilization, revenue, retention, and channel performance
  • Be creative, data-driven, and work cross-functionally to set up and execute testing, optimization, and experimentation. Report results and recommendations for use across the team
  • Build and drive continuous, data-driven refinement of a Marketing Implementation Playbook, focused on delivery of key business input and output KPIs, all while being budget conscious
  • Roll up your sleeves where needed to execute high-quality implementation efforts for customers
  • Own implementation planning including staffing, (considering both internal and external resources) budgeting, and programming
Spring Health

501-1,000 employees

Personalized mental healthcare
Company Overview
Spring Health's mission is to eliminate barriers to mental health.
Benefits
  • Retirement benefits
  • Paid time off
  • Healthcare benefits
  • Insurance benefits
  • Work-life benefits
  • Mental health benefits
Company Core Values
  • Members come first - We are genuine member advocates
  • Move fast to change lives - We build with urgency and intention
  • Take ownership - We extend trust and hold ourselves accountable
  • Embrace diverse teams & perspectives - We find strength in diversity of cultural backgrounds, ideas, and experiences
  • Science will win - We will achieve impact by innovation and evidence-based frameworks
  • Candor with care - We are open, honest, and empathetic