Full-Time

Digital Marketing Manager

Posted on 10/3/2025

Yardzen

Yardzen

51-200 employees

Platform delivering online landscape design services

Compensation Overview

$90k - $110k/yr

Mill Valley, CA, USA

Remote

Yardzen is registered as an employer in many, but not all, states. If you are not located in a state where Yardzen is registered, you will not be eligible for employment.

Category
Growth & Marketing (2)
,
Required Skills
Tableau
Looker
Data Analysis
Google Analytics
Requirements
  • 3-5 years of experience in digital or growth marketing (in-house or agency)
  • Comfort with analytics platforms (Google Analytics, Looker, Tableau, or similar)
  • Familiarity with performance marketing channels (Meta, Google, Pinterest, TikTok, YouTube, etc.)
  • Strong analytical and quantitative skills, paired with creativity and curiosity
  • Experience (or interest) in growth experiments like referral, partnerships, or new channels
  • Enthusiastic about leveraging AI tools to boost efficiency and creativity
  • Clear communicator and natural collaborator who thrives in a small, fast-moving team
Responsibilities
  • Manage day-to-day execution with our agency across Meta, Google, and other paid channels. Monitor spend, pacing, and ROI
  • Own reporting across paid campaigns, web performance, and lead funnel metrics. Translate data into clear insights and recommendations
  • Collaborate with creative and brand teammates to develop campaigns that connect customer insights, messaging, and performance goals
  • Test new channels and tactics — including referral, partnerships, and emerging digital platforms — to diversify lead sources and reduce CAC
  • Run creative, audience, and landing page tests to continuously improve campaign efficiency
  • Work closely with sales and marketing teams to align on goals and share learnings from campaigns

Yardzen provides online landscape design for homeowners who want attractive, functional outdoor spaces at a lower cost than traditional design firms. It uses a digital platform where clients share details about their space and preferences, and experienced landscape architects and horticulturalists create customized designs with plant lists and material recommendations. Service packages vary by project size and complexity, and Yardzen can refer clients to contractors to implement the plans, potentially earning referral fees. By combining software-enabled workflows with human expertise, Yardzen offers personalized designs and practical guidance to help people improve their outdoor living spaces.

Company Size

51-200

Company Stage

Acquired

Total Funding

$11.8M

Headquarters

Sausalito, California

Founded

2018

Simplify Jobs

Simplify's Take

What believers are saying

  • Oldcastle 2026 acquisition integrates Yardzen with vast distribution networks.
  • Pro Designs pilot achieved unprecedented contractor conversion rates in 2024.
  • Partnerships with Neighbor, Outer boost recurring affiliate commissions.

What critics are saying

  • Oldcastle bureaucracy erodes Yardzen agility within 3-6 months.
  • Pro Designs diverts DTC revenue to tiny contractor referral fees.
  • AI tools like HomeDesigns AI undercut human designs in 12-24 months.

What makes Yardzen unique

  • Yardzen combines satellite imagery, 3D rendering, and human architects for custom yard designs.
  • Trade Rewards program extends Crate & Barrel trade pricing exclusively to Yardzen clients.
  • Pro Designs offers contractors zero-upfront-cost custom visuals with referral fees only.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Remote Work Options

Parental Leave

Wellness Program

Phone/Internet Stipend

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

0%

2 year growth

-1%
Cision
Mar 12th, 2026
Inc. Names Yardzen CEO and Co-founder Allison Messner to Its 2026 Female Founders 500 List

Inc. names Yardzen CEO and Co-founder Allison Messner to its 2026 Female Founders 500 list. Mar 12, 2026, 17:56 ET Inc.'s annual Female Founders list celebrates the nation's most innovative women entrepreneurs, who collectively generated approximately $12.3 billion in 2025 MILL VALLEY, Calif., March 12, 2026 /PRNewswire-PRWeb/ - Allison Messner, CEO and Co-Founder of Yardzen, is honored to be named to Inc.'s 2026 Female Founders 500, an annual list honoring the most dynamic women business leaders in the United States. The list recognizes founders whose bold ideas, resilience, and execution are shaping the future of their industries. Under Messner's leadership, Yardzen reimagines how homeowners design and build outdoor spaces. The 2026 Female Founders honorees collectively generated approximately $12.3 billion in 2025 revenue and $12.2 billion in funding to date, underscoring the economic impact of women-led businesses across sectors. Each year, Inc. editors evaluate applications through a rigorous, multi-round selection process. Founders are assessed on both quantitative performance metrics, including revenue growth, funding, sales, and audience size, as well as qualitative factors such as innovation, social impact, and brand momentum. The final list represents entrepreneurs who have demonstrated exceptional leadership and measurable progress over the past year. Previous honorees have included such game-changing leaders as Billie Jean King, Sallie Krawcheck, Serena Williams, and Emma Grede - all of whom have transformed their industries and broken barriers along the way. "To be recognized among such an incredible group of women is truly an honor. Building a company in a traditionally male-led industry with a primarily female client has reinforced that both trusting my instincts and following the data ultimately helps us fulfill our mission of helping homeowners live better outside," said Allison Messner, CEO and Co-founder of Yardzen. "It's inspiring to be part of a growing community of women founders who are redefining industries and proving that purpose-driven companies can deliver both returns and exceptional customer experiences." Honoree selection is also honed through the evaluation of the program's advisory board, which includes Patty Arvielo, co-founder and CEO of New American Funding; Tiffany Dufu, president of the Tory Burch Foundation; Joy Mangano, co-founder and CEO of CleanBoss; Michelle Cordeiro Grant, founder and CEO of GORGIE; Sheila Lirio Marcelo, co-founder and CEO of Ohai.ai and founder of Care.com; and Melissa Mash, co-founder and CEO of Dagne Dover. Yardzen is the leading landscape design and build platform in the United States. Founded in 2018 with the goal of helping people live better outdoors, Yardzen has transformed outdoor spaces for hundreds of thousands of clients. Today, 89% report spending an additional 24 more hours outside each month after their projects are completed. In November 2024, Yardzen was acquired by CRH, a Fortune 500 building materials leader and the world's largest manufacturer of outdoor building materials. The acquisition positions Yardzen to accelerate growth in the $527 billion home renovation market while scaling sustainability initiatives at the core of the brand, including the American Rewilding Project, which offsets climate change by restoring regional, climate-resilient landscapes through native planting, permeable and recycled materials, water conservation, and biodiversity. "Each year, we are increasingly amazed by the extraordinary leaders on our Inc. Female Founders 500 list," says Bonny Ghosh, editorial director at Inc. "The honorees on this year's list include innovators in AI, beauty and wellness trendsetters winning devoted fans, and nonprofit leaders making a real impact in their communities. Together, they're showing all of us what trailblazing female leadership looks like." Several honorees will be featured in Inc. magazine's Spring print issue, on newsstands March 17, 2026. To see the complete list of honorees, please visit: https://www.inc.com/female-founders/2026. About Inc. Inc. is the leading media brand and playbook for entrepreneurs and business leaders shaping its future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures LLC, along with fellow leading business publication Fast Company. For more information, visit www.inc.com. About Yardzen Founded in 2018, Yardzen is the leading online platform for landscape design and build, transforming how homeowners approach outdoor renovations. By combining best-in-class landscape design, transparent pricing, and a seamless digital and human experience, Yardzen delivers a custom design firm experience that respects clients' time budget and priorities. From its online studio to the field, Yardzen connects homeowners with professional designers and a network of vetted contractors who bring their outdoor visions to life. Named one of Fast Company's Most Innovative companies, Apartment Therapy's Changemakers, and Inc. Female Founded 100. For more information, please visit https://yardzen.com. Media Contact SOURCE Yardzen

Cision
Jan 21st, 2026
Yardzen Launches First-Ever Trade Rewards Program, Extending Insider Trade Pricing to All Clients to Furnish, Decorate and Complete their Yards

Yardzen launches first-ever Trade Rewards program, extending insider trade pricing to all clients to furnish, decorate and complete their yards. News provided by. Yardzen Partnership with Crate & Barrel, CB2 and other leading brands offers previously exclusive trade pricing to all Yardzen clients MILL VALLEY, Calif., Jan. 21, 2026 /PRNewswire-PRWeb/ - Yardzen, the leading outdoor design and build platform, today announced the launch of Yardzen Trade Rewards, a program that extends trade-level discounts to all Yardzen clients through partnerships with leading home and design brands. Launch partners include Crate & Barrel, CB2, Neighbor, Outer, Cowboy Pools and Elements Home. Trade discounts have historically been reserved for interior designers, architects and other industry professionals and remain unspoken in the world of home renovation. Yardzen Trade Rewards opens this pricing tier to homeowners working with Yardzen on their outdoor renovation projects, broadening access and making it even easier to bring their Yardzen yard to life. "The home and design industry has long extended insider trade discounts to talent within the trade, but home renovators have never before had access, themselves, to these offers, despite ultimately footing the bill," said Allison Messner, Co-Founder and CEO of Yardzen. "Through partnerships with world-class home and design brands, we're opening access to this previously exclusive pricing tier and making it even easier to bring the dream of a Yardzen yard to life." "Outdoor spaces have become central to how people live, entertain and create a home with purpose," said Michelle Foss Head of Business Sales, Crate & Barrel Holdings. "Partnering with Yardzen allows us to connect with homeowners at the moment they are making design decisions and provide them with products that help bring their vision to life." "Great outdoor design deserves exceptionally designed and functional outdoor furniture," said Chris Lee, Chief Operating Officer at Neighbor. "Yardzen clients are already thinking intentionally about their spaces, and HR Strategies is excited to make it easier for them to complete their outdoor spaces. "At Outer, we believe your backyard should be an extension of your home," said Jiake Liu, Founder and CEO of Outer. "Yardzen clients are already investing in that vision, and we're excited to make it easier for them to complete the picture." To learn more and get started, visit www.yardzen.com/rewards. Meagan Halley, Yardzen, 1 888-927-3936, [email protected], www.yardzen.com SOURCE Yardzen

HBS Dealer
Nov 20th, 2024
Oldcastle acquires Yardzen

Oldcastle acquires Yardzen.

Cision
May 6th, 2024
Yardzen Introduces Pro Designs: A Brand New Way For Outdoor And Landscape Contractors To Leverage Yardzen'S Design Platform To Inspire Their Customers

Yardzen Pro Designs offers a first-time way for contractors to incorporate beautiful custom design into their sales process easily and without up-front cost.MILL VALLEY, Calif., May 6, 2024 /PRNewswire-PRWeb/ -- To broaden the reach of Yardzen's Innovative design platform and aid outdoor and landscape contractors in winning more business, Yardzen is today opening its services to pros with Yardzen Pro Designs, a new design offering tailored to the unique needs of contractors.Yardzen Pro Designs works by allowing contractors to efficiently share information about a prospective customer's property and project, and quickly receive a custom design that they can present to help homeowners envision the potential of their outdoor space. In a pilot program for Yardzen Pro Designs, a significant majority of prospective customers who received a Yardzen Pro Design hired the contractor to complete the project – representing an unprecedented conversion rate, and reaffirming that designs unlock build.Additionally, pricing for Yardzen Pro Designs was thoughtfully structured to be as contractor-friendly as possible, and solidify Yardzen as a true partner to contractors. Yardzen Pro 2D Designs are offered at no up-front cost to contractors, with a small referral fee if the contractor is hired by the prospective client. Providing exceptional design at zero up front cost to contractors is revolutionary in the landscaping industry and gets Yardzen closer to its goal of every outdoor renovation project in the U.S. beginning with Yardzen."I've been using Yardzen Pro Designs for the past month and so far haven't lost a single project where I incorporated a design. It's clear that Pro Designs helps people envision potential and contractors earn their business," said Chris Gosselin, Founder of Texan Landscape Group, an early Yardzen Pro Designs user

Midwest Home
Mar 29th, 2023
Local Landscape Experts Weigh in on Yardzen’s 2023 Outdoor Living Trends

Yardzen, arguably one of the largest landscape design firms in the United States, recently released its annual Outdoor Living Trends Report for 2023.

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