About our team

The Studio team at Okta is a growing group within Marketing, composed of content creators, creatives, strategists, producers, and marketing managers alike. Our team’s focus is to lead the brand, tell powerful stories, and inspire creative excellence. In short, our goal is to ensure that everyone knows Okta.  

As a partner to cross-functional teams across all of Okta, we tie our goals to our most important company initiatives, driving towards shared KPIs, strategies, and processes to unify and push the brand and business forward.

About this role
Okta is seeking a Social Media Manager to tell the Okta story across all of our social channels. In this role, you will help drive our social media strategy. You will help to select and onboard a social media associate, develop one-of-a-kind global campaigns, create and execute on a social strategy, and engage with all audiences. We’re working to significantly grow our social presence in the coming year and you will be a pivotal part of this expansion.

Qualifications:

• 7+ years of experience in social media, either in-house or at an agency. 
• Experience in developing a social media strategy and plan 3+ months in advance of execution, allocating necessary resources from agencies and cross-functional partners, executing on initiatives, and reporting on impact.
• Experience managing the day-to-day operations of social media channels, including content creation, publishing, community management, and analytics. 
• Experience with social media publishing, listening, and analytics tools.
• Experience working with internal teams and leadership to develop cross-functional social media content and campaigns. 
• Experience in both rigorous initiative prioritization and working with an agile mindset to capitalize on timely opportunities.
• Ability to turn social measurement into insights and create actionable, data-backed reports, compile results, and provide recommendations.
• A creative mindset, with the ability to quickly identify trending topics and know when to engage. 
• A strong, clear writing style and voice. Experience writing for social is a must.
• A detail-oriented approach, with the ability to manage multiple high-profile projects and deliverables.
• Experience with employee advocacy tools, such as EveryoneSocial is a plus. 
• Proven ability to create content in multiple formats, including videos, carousels, etc. 
• BS/BA degree.

Responsibilities: 

• Define and execute Okta’s global social media strategy across all company accounts, including Twitter, LinkedIn, Instagram, TikTok, and YouTube. 
• Craft creative, on-brand content for Okta’s owned social accounts.
• Select, onboard, and manage agency partners to create content and ensure consistency across our channels. 
• Identify what content to promote — from brand campaigns to event registrations — and on which channel.  
• Develop processes and best practices to scale our social media function.
• Support the adoption of our internal employee engagement tool so that anyone can be an Okta brand advocate.
• Work closely with internal partners to ensure cross-promotional efforts remain on brand. 
• Work cross-functionally with global marketing leads to support regional social media strategies. 
• Publish videos and ensure our YouTube channel is optimized for search and engagement. 
• Monitor the competitive landscape and make recommendations for innovative campaigns.  
• Consistently set goals, and measure and optimize to reach them.  

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