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Full-Time

Paid Media Associate

Cnet

Posted on 7/24/2024

Red Ventures

Red Ventures

1,001-5,000 employees

Digital media and services across sectors

Consulting
Consumer Software
Enterprise Software
Financial Services
Education
Healthcare
Entertainment

Compensation Overview

$65k - $85kAnnually

Junior

Charlotte, NC, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Facebook Ads
SQL
Tableau
Google AdWords
Google Analytics
Requirements
  • 1-2 years of experience in paid media campaigns
  • Proven track record meeting performance goals in paid media campaigns
  • Experience in Google Ads, Facebook Ads Manager, Taboola or other media buying platforms preferred
  • Intermediate/advanced Excel skills
  • SQL, Tableau, Google Analytics, and other analytic platforms experience a plus
  • Strong analytical and quantitative skills
  • Self-starter with willingness to drive the business forward
  • Solid interpersonal and communication skills
  • Experience working cross-functionally with different teams
Responsibilities
  • Create and execute innovative paid media campaigns for Red Ventures brands
  • Manage day-to-day execution and analysis of paid campaigns across various platforms
  • Identify and test opportunities for account growth and optimization
  • Analyze and give recommendations for driving account growth
  • Day-to-day account management including campaign optimization and budget management
  • Strategize and coordinate with design and content teams for paid execution
  • Research in-platform improvements and new offerings in the paid media space

Red Ventures connects people with information and resources across various sectors, including health, finance, travel, education, technology, and home services. The company provides high-quality content that helps consumers make informed decisions, such as in-depth health articles, travel advice, and simplified home financing through its digital mortgage brokerage. Red Ventures operates a home services marketplace in the UK, linking millions of consumers with essential services and savings. Its business model focuses on attracting a large audience through valuable content, which in turn generates revenue from advertising, affiliate marketing, and lead generation. Unlike its competitors, Red Ventures offers a diverse range of services and content, empowering users with guidance in areas like technology, mental health, and personal finance. The goal of Red Ventures is to be a trusted resource that helps individuals and businesses navigate their needs effectively.

Company Stage

Private

Total Funding

$250M

Headquarters

Fort Mill, South Carolina

Founded

2000

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-7%

2 year growth

-22%
Simplify Jobs

Simplify's Take

What believers are saying

  • Red Ventures' extensive reach and diverse offerings position it as a leader in the digital media and services industry, providing ample growth opportunities.
  • The company's involvement in impactful initiatives, such as the pediatric mental health center in Ukraine, highlights its commitment to social responsibility and community support.
  • Recent acquisitions and partnerships, like with HigherEducation.com and Optum, expand their market influence and service capabilities.

What critics are saying

  • Operating in highly competitive markets like digital media and financial services requires constant innovation to maintain a competitive edge.
  • The potential sale of key assets like CNET could lead to strategic shifts and uncertainty for employees.

What makes Red Ventures unique

  • Red Ventures operates across multiple sectors, providing a diverse range of high-quality content and services that attract a broad audience, unlike competitors who may focus on niche markets.
  • Their business model leverages advertising, affiliate marketing, and lead generation, creating multiple revenue streams and reducing dependency on a single source of income.
  • Strategic partnerships and acquisitions, such as with TIME for financial guidance and the launch of the Homebody Marketplace, enhance their market presence and service offerings.
INACTIVE