Full-Time

Director – Subscriber Acquisition Marketing

Confirmed live in the last 24 hours

The Washington Post

The Washington Post

1,001-5,000 employees

Compensation Overview

$130.3k - $242.1kAnnually

+ Bonus + Incentive Program

Senior, Expert

Washington, DC, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • Master’s degree or 8+ years of hands-on experience in performance marketing, with a deep understanding of B2C/DTC marketing channels and funnels, including at least 5 years of people management experience.
  • Preference for experience in promoting products within a recurring revenue or subscription business model, with a track record of success in this area.
  • Demonstrated success in recruiting, leading, and retaining high-performing teams, with a focus on nurturing talent and fostering a culture of innovation.
  • Proven ability to drive cross-functional collaboration, aligning marketing strategies with broader business objectives, and influencing stakeholders at all levels.
  • Strong analytical skills and quantitative capabilities, utilizing data-driven decision-making to optimize marketing efforts, achieve subscription targets, and challenge assumptions through research and performance metrics.
  • Exhibit flexibility, adaptability, and strategic focus in a fast-paced, evolving environment, with the ability to pivot strategies in response to changing conditions.
  • Embrace an entrepreneurial and mission-driven mindset, ensuring the successful navigation of dynamic business landscapes.
  • Desirable hands-on experience in in-housing media functions, with the ability to lead teams in both strategic and tactical aspects of campaign execution.
Responsibilities
  • Lead the development and execution of comprehensive strategies to enhance brand awareness, increase customer consideration, and drive global subscriber acquisition, ensuring alignment with performance metrics and exceeding budget targets.
  • Manage acquisition forecasts and achieve set budgets for registrations, starts, terminations, and revenue, leveraging data insights to optimize growth efforts.
  • Collaborate closely with Product and Engineering to develop and own a robust testing roadmap aimed at optimizing acquisition growth and customer engagement.
  • Direct the management of biddable media campaigns and ad accounts across multiple platforms, ensuring maximum ROI and efficient budget allocation.
  • Refine A/B testing strategies to continuously optimize messaging, channel selection, and offer personalization, driving higher conversion rates.
  • Partner with Product teams on enhancing registration products, dynamic wall strategies, and global pricing initiatives to support strategic goals and customer engagement.
  • Oversee marketing processes, timelines, and creative development, ensuring all campaigns adhere to governance standards and deliver on strategic objectives.
  • Execute strategic acquisitions, informed by analysis, ensuring alignment with performance metrics and exceeding targets.
  • Lead the launch of digital marketing campaigns across various channels (email, app, onsite), in collaboration with editorial and cross-functional stakeholders.
  • Lead and develop a team of 8+ performance marketing managers and specialists, providing guidance, mentorship, and regular feedback to foster a culture of innovation and continuous improvement.

Company Stage

Acquired

Total Funding

N/A

Headquarters

null, null

Founded

1877

Simplify Jobs

Simplify's Take

What believers are saying

  • Panera Bread partnership could drive digital subscription growth and readership engagement.
  • 'Style Sessions' may attract a diverse audience interested in arts and lifestyle.
  • Scott Vance's promotion could align editorial strategy with media consumption trends.

What critics are saying

  • Decline in online readership could lead to financial instability.
  • Job cuts may impact content quality and readership loyalty.
  • Panera partnership may not yield expected subscription increases if audiences don't overlap.

What makes The Washington Post unique

  • The Washington Post partners with Panera Bread for unique digital subscription offers.
  • 'Style Sessions' collaboration with Rubell Museum DC enhances cultural influence and audience diversity.
  • Launch of 'The Post Roast' with Compass Coffee creates a unique brand experience.

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