Full-Time
Product Marketing Manager
Posted on 10/31/2025
Prizeout
51-200 employees
Gift card-driven ad campaigns platform
Compensation Overview
$110k - $150k/yr
New York, NY, USA
In Person
 Growth & Marketing (2) |
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- 5+ years of marketing experience, preferably in fintech, adtech, or consumer-facing startups
- Experience with product marketing, GTM strategy, and positioning across multiple channels
- Strong copywriting and storytelling skills - you know how to turn features into benefits
- Analytical mindset and ability to interpret user behavior and performance data
- Comfort working closely with cross-functional teams in a dynamic environment
- A collaborative, low-ego attitude and excitement to shape something new
- Ability to provide creative direction or lightweight design skills
- Fluency in performance marketing tools, CRM/lifecycle systems, and experimentation platforms
- Lead go-to-market planning for new product features, marketing promotions, and lifecycle initiatives
- Own positioning and messaging for CashBack+, the CashBack+ Pay app, and platform-wide campaigns across channels
- Create clear, compelling content - from ads to onboarding flows to landing pages - across web, email, app, and push channels
- Collaborate with internal stakeholders across Product, Integrations, and Ops to align on launches, user flows, and in-app experiences
- Support internal marketing efforts for credit union and partner enablement
- Analyze real data (CAC, LTV, retention, conversion) to optimize campaign performance and user behavior to guide content, targeting, and channel strategy
- Be in the office daily to brainstorm, iterate, and help build a high-velocity, high-impact growth engine
- Preferred but not required: Experience marketing to or through financial institutions, banks, or credit unions
Prizeout provides gift card–driven advertising campaigns for retailers and brands. It operates in the ad tech space by partnering with retailers to create gift card–based campaigns that reward consumers and drive sales. How it works: retailers pay Prizeout to design and distribute campaigns via Prizeout’s platform, enabling quick launch of targeted ads that offer gift cards as added value. The platform leverages gift cards to increase consumer engagement and offer more flexible, value-driven incentives than traditional ads. Prizeout differentiates itself by focusing on the intersection of gift cards and marketing, turning gift card offers into scalable growth campaigns rather than standard display or search ads. Its business model centers on fees charged to retailers for using its platform and services. The company's goal is to help retailers grow sales and engagement by delivering gift card–powered campaigns that provide value to consumers while expanding advertisers’ reach.
Company Size
51-200
Company Stage
Series B
Total Funding
$37.5M
Headquarters
New York City, New York
Founded
2019
Simplify's Take
What believers are saying
- Reseda Group invests $8M to scale platform in 2026.
- Workforce grows to 51-100 employees supporting expansion.
- Debit Rewards Program launches June 4, 2025 for credit unions.
What critics are saying
- Cardlytics captures 95% CLO market, erodes credit union niche in 6-12 months.
- Upside undercuts fees by 30%, poaches gaming partners in 3-9 months.
- Google, Apple integrate CLO by Q3 2026, divert 40% retailer spend.
What makes Prizeout unique
- Prizeout uses gift cards for instant cashback in ad campaigns.
- CashBack+ ecosystem integrates credit, debit rewards for credit unions.
- Partners with Meltek to reward energy bill reductions via offers.
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Growth & Insights and Company News
6 month growth
↓ -3%1 year growth
↓ -1%2 year growth
↓ -3%Prizeout has launched its Credit Card Rewards programme, completing its CashBack+ ecosystem for credit unions. The platform integrates credit card transactions with existing CashBack+ Offers, Actions and Pay into a single rewards system accessible through credit unions' digital banking platforms. The programme allows credit unions to set their own cashback percentages and categories, with rewards displayed as cash rather than points. Members can manage everything within their existing online banking without separate portals or apps. United Financial Credit Union and Redstone Federal Credit Union are the first to adopt the programme, with additional credit unions signed on. The launch positions New York-based Prizeout, founded in 2019, as the only provider offering an end-to-end rewards platform designed specifically for credit unions.
Michigan State University Federal Credit Union partners with Prizeout to provide cashback rewards and drive digital engagement, replacing declining interchange revenue.
NEW YORK, Feb. 01, 2024 (GLOBE NEWSWIRE) - Prizeout Corp. (Prizeout), the ad-tech company with fintech behavior that turns cash withdrawals into growth solutions for brands, has partnered with Brooklyn-based Meltek, the climate tech startup that empowers residential and small business customers to get paid via rewards for reducing electricity usage at peak demand times.
Today, Stanford Federal Credit Union is announcing their live integration with Prizeout, an ad-tech company that will give Stanford FCU members access to bonuses on their spending and support for local community merchants.
[New York City, NY – June 13, 2023] – Today, Prizeout, the ad-tech company that turns cash withdrawals into growth solutions, has partnered with Triple, a next-generation Card Linked Offers (CLO) platform.