Full-Time

CRM Marketing Specialist

Associate CRM Marketing Manager

Updated on 9/10/2026

Deadline 9/2/27
Brooks Brothers

Brooks Brothers

1,001-5,000 employees

Retailer of timeless American apparel

Compensation Overview

$57.2k - $104k/yr

New York, NY, USA

In Person

Bachelor's

Category
Growth & Marketing (1)
Required Skills
CRM
A/B Testing
Salesforce
Marketing
HTML/CSS
Excel/Numbers/Sheets
Google Analytics

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Requirements
  • Two to five years of hands-on experience in customer relationship management, email marketing, SMS marketing, and audience segmentation.
  • Prior experience in fashion retail, eCommerce, or direct-to-consumer environments.
  • Hands-on proficiency with marketing automation, email service provider, and SMS platforms such as Attentive, Salesforce Marketing Cloud, Klaviyo, or Braze.
  • Strong understanding of customer data logic, list management, and cohort building.
  • Working knowledge of HTML and CSS for email template adjustments and dynamic content blocks.
  • Comfort working with Google Analytics, Excel or Google Sheets, and platform dashboards to interpret performance trends.
  • High attention to detail, proactive problem-solving ability, and strong organizational skills to manage high-volume campaign calendars.
Responsibilities
  • Build, quality-assure, schedule, and deploy multi-channel promotional and broadcast campaigns across email and SMS using marketing automation platforms.
  • Build, manage, and refine dynamic, behavioral, and demographic audience segments to deliver targeted content and promotional offers.
  • Execute continuous A/B and multivariate tests on subject lines, send times, copy variations, creative modules, promotional offers, and calls to action to maximize open rates, click-through rates, and conversion.
  • Develop and maintain routine competitor reviews and benchmarking, and keep current on emerging customer relationship management trends, industry advancements, and best practices across retail email and SMS marketing.
  • Monitor sender reputation, bounce rates, unsubscribe rates, and compliance with CAN-SPAM, TCPA, and CTIA guidelines.
  • Track and analyze key customer relationship management metrics, maintain campaign performance tracking, and share actionable takeaways with marketing stakeholders.
  • Partner with copywriters, designers, and merchandising teams to coordinate creative assets, align promotional calendars, and ensure on-brand execution.
Desired Qualifications
  • Prior experience in fashion retail, eCommerce, or direct-to-consumer environments.
  • Experience managing multi-brand or multi-category retail promotional calendars.
  • Familiarity with retail merchandising cycles, seasonality, and promotional discount strategies.

Brooks Brothers is a fashion brand that designs and sells clothing and accessories for men, women, and children. It operates through a network of physical stores and an online platform, using a direct-to-consumer model to reach customers. The products are built around timeless American style, combining classic silhouettes with modern touches, and they emphasize craftsmanship and premium materials to ensure durability and a premium feel. The company differentiates itself by tracing its history to 1818 and positioning itself as the original authority on American style, offering long-standing designs that balance tradition with contemporary needs. Its goal is to provide high-quality, timeless apparel that appeals to families and individuals who value quality, heritage, and sophistication, while maintaining a strong, recognizable brand presence in both retail and e-commerce markets.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

1818

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Simplify Jobs

Simplify's Take

What believers are saying

  • September 2026 NEEDLES capsule broadens Brooks Brothers' relevance with Japanese fashion customers.
  • The 2026 Peanuts capsule and 195 Broadway flagship keep the brand culturally visible.
  • ABG's ownership enables rapid collaborations and market-specific rollouts without heavy capital spending.

What critics are saying

  • Guerriero v. BB OPCO, LLC survived dismissal on outlet pricing claims in March 2026.
  • SPARC's model depends on licensing and stores, leaving Brooks Brothers exposed to retail underperformance.
  • The 2025 Garland factory closure eliminated 146 jobs, signaling more operational shrinkage ahead.

What makes Brooks Brothers unique

  • Brooks Brothers owns American-trad heritage, amplified by 2026 NEEDLES and Engineered Garments collaborations.
  • Its 195 Broadway flagship and Japan distribution extend cachet beyond commoditized mall brands.
  • ABG and SPARC keep Brooks Brothers asset-light, preserving brand licensing flexibility since 2020.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Holidays

Employee Discounts

Growth & Insights and Company News

Headcount

6 month growth

8%

1 year growth

8%

2 year growth

8%
Hypebeast
Aug 25th, 2026
NEEDLES and Brooks Brothers merge heritage tailoring with modern streetwear.

NEEDLES and Brooks Brothers merge heritage tailoring with modern streetwear. .Keizo Shimizu's Nepenthes imprint reimagines classic American prep across tailored suits, knitwear, and loafers. Summary. NEEDLES and Brooks Brothers have officially announced a collaborative capsule collection merging American menswear with Japanese design The offering features tailored sport coats matching trousers check button-downs v-neck and mock neck sweaters silk ties and leather loafers The collection drops via a two-stage release beginning September 2 followed by a wider rollout on September 9 NEEDLES and Brooks Brothers have officially unveiled a collaborative capsule collection merging classic American tailoring with Japanese design perspectives. Created in partnership with NEPENTHES founder Keizo Shimizu, the upcoming release reimagines traditional menswear through modern, relaxed silhouettes. The extensive collection features tailored outerwear, knitwear, accessories, and footwear. Highlight pieces include Sport Coats (¥107,800 JPY) and matching Trousers (¥52,800 JPY) in Black and Bordeaux, alongside check Button-down Shirts (¥34,100 JPY) in Green and Red. The knitwear assortment introduces V-neck Sweaters (¥49,500 JPY) in Black/Purple and Brown/Orange, paired with Mock Neck Sweaters (¥39,600 JPY) offered in Black and Purple. Completing the range are silk Ties (¥22,000 JPY) and leather Loafers (¥154,000 JPY) available in Black and Burgundy finishes. The NEEDLES x Brooks Brothers collection pre-sale begins September 2, 2026, via Brooks Brothers Shinjuku Isetan, Umeda Hankyu, Nepenthes locations, and their respective webstores, followed by a wider release on September 9, 2026, across select Brooks Brothers retail doors in Japan.

Mingtiandi
May 28th, 2026
Japan's Mori Building takes 49% stake in SL Green Manhattan office project.

Japan's Mori Building takes 49% stake in SL Green Manhattan office project. The new tower will replace the former Brooks Brothers flagship store at 346 Madison Avenue (Image: Google) Mori Building has acquired a 49 percent stake in a Midtown Manhattan office tower project from SL Green Realty, giving the Tokyo builder its first ground-up development in New York after buying into one of the city's top skyscrapers less than two years ago. The deal values the joint venture for 346 Madison Avenue at $175 million, with SL Green retaining a 51 percent interest and serving as development and leasing manager for the project one block from Grand Central Terminal, the Manhattan office landlord said Wednesday in a release. The planned 46-storey tower will span 850,000 square feet (78,968 square metres) of rentable space at the former flagship site of clothier Brooks Brothers. The project sits a two-minute walk down Madison Avenue from the 73-storey One Vanderbilt, where Mori Building acquired an 11 percent stake from SL Green in 2024. "We are pleased to advance Mori Building's first development project in New York alongside SL Green," said president and CEO Shingo Tsuji, who added that the partners would combine SL Green's Manhattan network with Mori's experience in large-scale Tokyo projects to "create a new landmark that defines New York City." Grand Central bet. SL Green agreed last September to acquire 346 Madison Avenue and the adjacent 11 East 44th Street site for $160 million, describing the properties as a rare opportunity to pursue a ground-up office project in the heart of Manhattan's Midtown East. Kohn Pedersen Fox, which designed One Vanderbilt and has worked with Mori Building on projects in Tokyo and Shanghai, is designing the 346 Madison tower with side-core, column-free floor plates and ceiling heights of 15 to 22 feet (4.6 to 6.7 metres). The all-electric building is planned with nine terrace floors, nine additional floors with loggias and oversized windows throughout, as the partners target top-tier sustainability and WELL certifications. Amenities are set to span two floors and include a 215-seat auditorium, a tenant lounge with an epicerie operated by Michelin-starred chef Daniel Boulud, and a landscaped terrace overlooking Madison Avenue. Plans also call for a tenant-only fitness centre, spa-quality locker rooms, a regulation-size padel court and a ground-floor restaurant. The project sits a short walk from Grand Central Terminal, which serves the 4, 5, 6, 7 and Shuttle subway lines, Metro-North trains and the Long Island Rail Road through Grand Central Madison. The site formerly housed the Brooks Brothers flagship, which opened at 346 Madison in 1915 and closed in 2020 after the menswear retailer filed for bankruptcy. SL Green chairman and CEO Marc Holliday said 346 Madison would "set a new benchmark for innovative office development in East Midtown," with the REIT's latest partnership extending a relationship launched through the One Vanderbilt transaction. "Tenant demand for the highest-quality, best-located and most thoughtfully designed buildings far exceeds available supply," Holliday said. Cautious comeback. The venture comes as Manhattan office leasing activity totalled 7.01 million square feet in the first quarter, 14 percent above the five-year quarterly average but down 11 percent from a year earlier, according to CBRE. Tenants took up 2.06 million square feet more than they gave back during the quarter, while the borough's average asking rent was flat with both the prior quarter and year-earlier level at $78.01 per square foot per year, the consultancy said. Mori Building reported record-high operating revenue of JPY 411.1 billion ($2.6 billion) for the fiscal year to the end of March, up 6.5 percent from a year earlier, with operating income rising 16.2 percent to JPY 97.9 billion as rental income from Azabudai Hills and Toranomon Hills Station Tower helped drive results. For the current fiscal year, the developer forecasts operating revenue rising 6.3 percent to JPY 437 billion and operating income climbing 8.7 percent to JPY 106.5 billion. Last month Mori Building launched a JPY 10 billion corporate venture capital fund with Spiral Capital to back startups tied to urban development, smart buildings, mobility, energy optimisation and other city-building themes.

Hypebeast
Oct 20th, 2025
Engineered Garments x Brooks Brothers Blends Formalwear With Workwear

Engineered Garments x Brooks Brothers blends formalwear with workwear. Engineered Garments X Brooks Brothers * Engineered Garments partnered with Brooks Brothers to redefine formalwear, blending it with casual workwear codes. * The limited collection, which includes denim tuxedo jackets and utilitarian trousers, aims to balance formality and ease. NYC-based label Engineered Garments has partnered with Brooks Brothers on a limited edition collection redefining formalwear with workwear codes. Engineered Garments founder Daiki Suzuki shared that "the goal was to create a new interpretation of formalwear that balances the seemingly opposing extremes of formality and casual ease," in a statement for WWD. In close conversations with Brooks Brothers chief executive officer Ken Ohashi and creative director Michael Bastian, Daiki and the 207-year-old label wanted to challenge the boundaries of occasion dressing and the daily wardrobe. Ohashi added, "Partnering with Daiki and Engineered Garments allowed us to explore formalwear codes in an entirely new light - mixing tradition with unexpected creativity in a way that feels both authentic and fresh." In one look, a denim tuxedo jacket boasts satin lapels, while wide-leg trousers are designed with a utilitarian cut. Pulling from the archives, denim and Oxford cravat shirts draw references from an original 1960s Brooks Brothers shirt called the Clarney. Elsewhere, blazers are worn with indigo denim, a striped tie is reimagined as a flamboyant bow, and suits are styled with beanies and sneakers. Engineered Garments has never been shy to lend its vision for collaborations. Along with earlier collaborations with retailers like UNIQLO, more recently, the label has leaned into more elevated partnerships, including footwear with Red Wing and apparel with J.Crew. The latest collaboration continues to expand on Engineered Garments' urban tailoring ethos with the backing of one of menswear's pioneering tastemakers. The Brooks Brothers x Engineered Garments collection lands on October 22 at the Brooks Brothers 195 Broadway flagship, and online at Brooks Brothers and Engineered Garments' webshop, nepenthesny.com.

Monaco Life
Sep 30th, 2025
Photos: Ribco and Brooks Brothers host joint reception during Monaco Yacht Show

Photos: Ribco and Brooks Brothers host joint reception during Monaco Yacht Show.

MR Magazine
Sep 25th, 2025
BROOKS BROTHERS X PEANUTS LAUNCH LIMITED-EDITION CAPSULE

Brooks Brothers has announced the launch of a limited-edition capsule collection with Peanuts, celebrating the intersection of classic American style and beloved pop culture.