Full-Time

Associate Director

Business Solutions

Confirmed live in the last 24 hours

Horizon media

Horizon media

Media agency specializing in advertising campaigns

No salary listed

Senior

Toronto, ON, Canada

Category
Project Management
Strategy Development
Business Development
Business & Strategy
Required Skills
Data Analysis
Requirements
  • A strong writer, presenter and communicator; able to confidently present and sell through ideas both internally and to clients
  • A team leader with people management skills
  • Comfortable providing and receiving constructive feedback
  • A problem solver with the ability to develop creative solutions
  • Nimble and flexible with ability to oversee multiple deliverables and client requests
  • An advocate for and supporter of diversity, equity and inclusion
Responsibilities
  • Guide the team in translating client goals into strategic media solutions that grow our client’s brands and ensure strategic consistency across all elements of plan development and implementation, ensuring a fully integrated approach
  • Collaborate with the Director and VP on strategic marketing approach, guiding translation of client goals to the Business Solutions team, activation teams, consumer insights teams and media partners
  • Ensure team is following internal and external processes and cadences for streamlined and timely workflow
  • Oversee final reporting analysis of campaigns alongside other internal teams, ensuring data is accurate, presenting findings to client
  • Build strategic frameworks for all plans and lead presentations
  • Help lead the team’s understanding of client’s business and uncovering of motivations/needs
  • With leadership and support from senior leaders, manage the day-to-day operations of the Business Solutions Team to ensure consistent and high-quality client deliverables
  • Provide ongoing, real-time, performance feedback to ensure continued team growth
  • Guide team in setting goals and professional development timelines, ensure team members have challenging, level-appropriate projects and opportunities to learn new skills
  • Conduct junior team members’ performance reviews, coaching to maximize success
  • Promote the work of both junior and senior team members, set a positive team environment
  • Participate in the interview process for junior team members
  • Maintain positive rapport and champions trust with the client
  • Tap into Horizon resources/tools and collaborate with partner and creative agencies to offer clients holistic business solutions
  • Anticipate client requests, guide team in troubleshooting and problem solving with internal resources to proactively provide solutions
  • Act as client’s 'go-to', having a voice in meetings and providing POVs
  • Continue to have core clients, industry partners and other internal departments recognize you as a lead voice for the account
  • Serve as conduit for strategic leadership to both senior level (directors and above) and junior counterparts (supervisor and below)
  • Oversee all client requests, troubleshoot and problem solve with internal teams to proactively provide solutions
  • Engage with senior level leads on investment teams to ensure successful campaign execution, issue plan deliverables to client
  • Ensure all billing and financial deliverables are accounted, accurate and delivered on time.
Desired Qualifications
  • 6+ years of experience in media planning and strategy
  • Strong understanding of marketing principles, analytics and media trends
  • Strong leadership skills and experience developing media professionals, ability to manage a team
  • Experience in a client relationship management role
  • Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and media research/reporting resources

Horizon Media creates and manages advertising campaigns for a variety of clients, including brands and corporations. The company offers tailored media solutions that encompass digital marketing, social media campaigns, and traditional advertising strategies. Clients pay for Horizon Media's expertise in executing effective campaigns, which helps them enhance their visibility and engage with their target audiences. Horizon Media stands out from competitors by emphasizing diversity, equity, and inclusion in its work environment and campaigns. The company's goal is to amplify the presence of its clients through effective advertising while reflecting the diverse communities it serves.

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • Strategic partnership with Akkio enhances data-driven advertising strategies for better client outcomes.
  • Involvement in sustainability initiatives attracts environmentally conscious clients and boosts brand reputation.
  • Partnership with Tropical Smoothie Cafe showcases ability to drive brand visibility in fast-casual sector.

What critics are saying

  • Shift in influencer marketing requires pivot to interest-based strategies, challenging traditional methods.
  • Increased competition from other full-service agencies with the launch of One Horizon.
  • Dependence on high-profile partnerships poses risk if they don't yield expected results.

What makes Horizon media unique

  • Horizon Media's One Horizon agency offers integrated marketing solutions combining technology, data, and creativity.
  • The company's focus on psychographic approaches in influencer marketing aligns with consumer interests.
  • Horizon Media's commitment to diversity and inclusion enhances its reputation in the media industry.

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Benefits

Health Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

Mental Health Support

Wellness Program

Pet Insurance

Childcare Support

Identity Theft Insurance

Fertility Treatment Support

Fitness Reimbursement

Company News

PR Newswire
Jan 22nd, 2025
"The New Rules Of Influence": Research Reveals Fundamental Shift In Influencer Marketing Effectiveness

Blue Hour Studios' newest report guides brands on how to revise outmoded social media marketing strategiesSwell.AI reimagines how social impact is measured, leveraging a psychographic approach for more authentic content creation and stronger audience engagementNEW YORK, Jan. 22, 2025 /PRNewswire/ -- While advertisers will spend $8.14 billion on influencer marketing in 2024, traditional demographic-based approaches are failing to deliver results, according to new research from Blue Hour Studios, Horizon Media's full-service social and influencer agency.Horizon Media (PRNewsfoto/Horizon Media)The study, "The New Rules of Influence," calls out the brand challenge and opportunities represented by the rise of influencers. As Blue Hour Studios' research shows, a "random piece of content" from a creator is as, if not more, influential in purchases than other content sources. An overwhelming 80% of consumers agree a "random piece of content" will influence them to buy something on social media."Influencer marketing has evolved from a 'nice-to-have' into a strategic imperative, but many brands are still operating on best practices from 2015," said Monika Ratner, Head of Growth at Blue Hour Studios. "Our research shows that the fundamental rules of influence have shifted. Success today requires moving beyond demographic matching to focus on shared interests and values."The comprehensive study of 1,000 American social media users across generations revealed three key principles for effective influencer marketing:Interests Over Demographics: The study found an influencer's connection to interests is nearly twice as impactful as traditional demographics in driving sales

Campaign Live
Dec 19th, 2024
Tropical Smoothie Cafe has selected Horizon Media as its agency of record

Tropical Smoothie Cafe has selected Horizon Media as its agency of record.

PR Newswire
Dec 19th, 2024
Tropical Smoothie Cafe® Selects Horizon Media As Media Agency Of Record To Accelerate Nationwide Growth

Leading fast-casual brand taps Horizon Media to amplify brand visibility and drive guest engagement across key marketsNEW YORK, Dec. 19, 2024 /PRNewswire/ -- Tropical Smoothie Cafe, the nation's largest smoothie chain and a leader in the fast-casual category, has named Horizon Media its media agency of record following a competitive review. This partnership is set to elevate the brand's national footprint through Horizon Media's data-driven strategies, advanced technology and innovative media solutions

PR Newswire
Dec 11th, 2024
Horizon Media Expands Creative Footprint With Launch Of One Horizon, A Full-Service Advertising Agency

New agency amplifies Horizon Media's commitment to transformative, integrated marketing solutions that deliver impactful consumer engagement. NEW YORK, Dec. 10, 2024 /PRNewswire/ -- Horizon Media, the largest U.S. media agency and the largest independent agency globally, today unveiled One Horizon, an innovative, full-service, general-market advertising agency. This new agency underscores Horizon Media's evolving vision and commitment to offering sophisticated, integrated solutions that harness the power of technology, data, and creativity to forge more meaningful consumer-brand connections. Building on a robust year-over-year growth of 35% across content services within Horizon enterprise, One Horizon positions the agency as a critical player in reshaping how marketing, media, and creative services converge to meet the complex demands of modern brands

MarTech Cube
Oct 7th, 2024
Horizon Media announced multi-year strategic partnership with Akkio

Horizon Media announced multi-year strategic partnership with Akkio.