Senior Segment Marketing Manager

ABOUT THE TEAM

As part of the Marketing & Strategy insights team, segment marketing managers own the go-to-market strategy for one of our defined audiences. In this role, you’ll focus on collecting and translating market, competitor, and customer insights into thoughtfully designed & orchestrated marketing campaigns that activate & engage both prospects and existing customers.

YOUR MISSION

You’ll focus on collecting and translating market, competitor, and customer insights into launch, go-to-market and lifecycle strategies for the Core and Admin segments. You’ll own the full buyer and customer journey for this audience, bringing a data- and insight-driven approach to growing engagement, adoption, and value realization. This is a highly cross-functional role, partnering directly with Product, Sales, Lifecycle, and Design to drive growth and adoption programs.

WHAT YOU'LL DO

• Own messaging and positioning: with a deep understanding of the Core and Admin segment, create differentiated messaging and positioning that speaks to the needs and challenges of these users and decision makers.

• Understand the competitive landscape: Have a clear understanding of competitor offerings to best position Mural and its feature set in the market and translate into pricing and packaging strategy as well as influence future roadmap.

• Serve as the voice of the segment: surface customer insights, feedback, and trends to influence go-to-market strategy and product roadmaps.

• Lead product launches: Define messaging, assets, and launch strategy for new features to ensure GTM readiness and help drive lead and user growth

• Create high-impact content: Develop scalable, audience-specific materials tailored to business decision-makers and users.

• Own customer comms: Craft and manage customer communications (emails, release notes, in-product updates) that showcase new features and boost engagement.

• Enable sales & success: Provide GTM teams with customer-facing assets, and internal guides to position features effectively and accelerate deals.

• Collaborate cross-functionally: Partner with product, creative, growth, GTM, and enablement teams to set launch goals and deliver successful outcomes.

• Partner with Marketing, Product, Lifecycle, and Sales to build cohesive campaigns that connect product launches, adoption programs, and customer success motions.

• Track and analyze product usage, engagement, and lifecycle health for the segment to identify opportunities for deeper value realization.

WHAT YOU'LL BRING

• SaaS experience is required (familiarity with SaaS metrics, digital channels, and product-led growth models).

• 7+ years in product marketing, with proven experience building integrated campaigns for technical audiences.

• Experience marketing to R&D teams; ability to understand their workflows, tools, and priorities.

• Strong research skills—comfortable conducting both quantitative and qualitative analysis to inform strategy.

• Exceptional project and stakeholder management skills, able to lead cross-functional initiatives end-to-end.

• Excellent communicator and storyteller and content creator, able to translate complex ideas into clear, compelling narratives.

• Comfortable experimenting with new approaches, including the use of AI tools to improve efficiency and insight generation.

The base salary for this role ranges from $112,000 - $150,000 + bonus + benefits. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.

Equal Opportunity 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.