Marketing Technology Senior Manager

At Oshkosh, we build, serve and protect people and communities around the world by designing and manufacturing some of the toughest specialty trucks and access equipment. We employ over 18,000 team members all united by a common purpose. Our engineering and product innovation help keep soldiers and firefighters safe, is critical in building and keeping communities clean and helps people do their jobs every day.

At Oshkosh, we build, serve and protect people and communities around the world by designing and manufacturing some of the toughest specialty trucks and access equipment. More than 18,000 team members are united for a common purpose. Our engineering and product innovation helps keep soldiers and firefighters safe, support the building and maintenance of clean communities and enable people to do their jobs every day.

To power that, we are looking for a hands-on leader who can strengthen the operational and AI engine behind our brand while elevating and scaling how our digital stories are told.

Position Overview

The Senior Manager, Marketing Technology, Operations & Digital Media is a working leader responsible for researching, scoping, building and running the systems, processes and technology, that will drive AI adoption and automation to achieve scalable marketing performance, while directly leading and shaping best-in-class digital media and video production.

This role sits within Global Branding & Communications and serves as a critical connector between technology, strategy and execution. You will not only define the framework for operational excellence, but you will also actively build and optimize it by leading change through piloting new MarTech tools and emerging technologies, upskilling the team and setting guidelines for ethical AI use.

You are equally comfortable:

• Designing workflows and dashboards
• Managing marketing technology platforms
• Leading digital media creative reviews and guiding storyboards
• Rolling up your sleeves to solve operational bottlenecks, encouraging adoption of AI and new tools to unlock productivity

This role blends marketing operations, MarTech ownership, performance analytics and hands-on leadership.

YOUR IMPACT

Build & Run Marketing Operations

• Design, implement and continuously improve marketing processes that enable consistency, speed and scale leveraging AI and emerging MarTech tools
• Serve as primary intake lead for incoming work — developing scopes, timelines, resource plans and delivery roadmaps in collaboration with the broader marketing team
• Build and manage playbooks, intake models and governance processes
• Ensure operational readiness across enterprise initiatives

Lead Marketing Technology & Data Strategy

• Own and optimize the MarTech stack and ecosystem (Digital Asset Management Systems, automation, AI platforms, collaboration tools)
• Partner with Digital Technology to improve integration, data flow and system performance
• Establish governance standards for asset management, data integrity and lifecycle management
• Evaluate and implement enhancements and provide training to improve tool adoption
• Translating technological capabilities into operational advantage

Drive Performance Visibility & Accountability

• Build and maintain marketing dashboards
• Define KPIs and benchmarking standards across digital media initiatives
• Translate analytics into actionable insights and recommendations
• Enable data-informed decision-making

Enable Smart Planning & Resource Stewardship

• Support annual and quarterly marketing planning cycles
• Manage digital media production budgets, vendor contracts and performance reporting
• Partner with Procurement on partner/tool scoping and financial negotiations
• Optimize resource allocation to maximize impact and budgets

Lead Digital Media & Video Production

• Direct end-to-end digital media and video projects — from concept and scripting through post-production
• Provide hands-on digital media creative direction and production oversight
• Translating business priorities into compelling digital media narratives
• Oversee intake, prioritization and execution of digital media initiatives
• Balance scope, timelines, budgets and quality across concurrent projects
• Ensure production excellence, brand alignment and storytelling impact

Inspire Teams & Partnerships

• Lead, mentor and develop producers, editors and videographers
• Provide direct coaching and clear performance expectations
• Foster a culture that balances creativity with operational rigor
• Manage digital media agencies, freelancers and flexible production partners
• Ensure external digital media partners deliver against brand standards and expectations

MINIMUM QUALIFICATIONS

• Bachelor’s degree in marketing, communications, business, film/media production, or related field
• 8+ years of experience spanning marketing operations and digital media production
• 3+ years of people leadership experience
• Experience operating in enterprise or matrixed environments
• Strong knowledge of marketing technologies (DAM, CMS, automation platforms, AI tools)
• Proven success leading end-to-end digital media and video production initiatives
• Experience building executive-level dashboards and performance reporting

STANDOUT QUALIFICATIONS

• Proficiency in Adobe Creative Suite (Premiere, After Effects, Photoshop, Illustrator, Audition, Aquia Dam and Workflow, SmartSheets, Site Core)
• Experience managing agency and freelance production partners

Pay Range:

$118,700.00 - $211,300.00

Oshkosh is committed to working with and offering reasonable accommodation to job applicants with disabilities. If you need assistance or an accommodation due to disability for any part of the employment process, please contact us at [email protected].

Oshkosh Corporation is a merit-based Equal Opportunity Employer. Job opportunities are open for application to all qualified individuals and selection decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, or other protected characteristic. To the extent that information is provided or collected regarding categories as provided by law it will in no way affect the decision regarding an employment application.

Oshkosh Corporation will not discharge or in any manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Oshkosh Corporation's legal duty to furnish information.

Certain positions with Oshkosh Corporation require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations. Applicants for these positions may need to be "U.S. Persons," as defined in these regulations. Generally, a "U.S. Person" is a U.S. citizen, lawful permanent resident, or an individual who has been admitted as a refugee or granted asylum.