Full-Time
Director – Consumer Insights
Delivers affordable men's grooming products and advice
Senior
Santa Monica, CA, USA
- Lead your team to work effectively and enjoy the interplay across cross-functional teams, such as marketing, product development, and user experience
- Develop your Insights team. Guide them as they execute from study design through analysis, and coach them to go beyond data to deliver strategic recommendations and act as business partners
- Lead CI Council to prioritize key research requirements/needs and deliverables across the business
- Contribute to the joint leadership of the Marketing department, working against common goals and creating strong interdependencies with your peers
- Bachelor's Degree in Business, Market Research, Marketing, or related field; Masters preferred
- Minimum of 8-10 years of experience in Consumer & Market Insights/Consumer Research; preferably 10+ with progressive management experience
- Experience with and/ or passion for purposeful brands and driving/translating purpose in a way that is meaningful and motivating for the consumer
- Depth and breadth of experience across all brand communications channels - TV, Social, PR, Influencer, Digital
- Ability to help the team uncover powerful emotional consumer & cultural insights, and translate these into successful communication
- Thought leadership on understanding and driving Brand Equity
- Strong drive to generate new initiatives and see them through to action - land new pioneering CMI and marketing initiatives into the business
- High levels of leadership in influencing senior stakeholders, brand teams, peers
- Develop high impact actions in collaboration/ partnership within CMI, CTI, Marketing, Finance and external partners/ agencies/ experts
- Proficiency in quantitative and qualitative primary research methods and analytic approaches required; Strong analysis and interpretive skills preferred
- Lead consumer for understanding to identify unmet consumer needs, market whitespace, and growth opportunities in wet and drive shave
- Deliver strategic insights and recommendation for new products, new consumers, and/or new marketing positioning and communication
- Lead Brand Health and Brand Perception understanding including awareness funnel, sales, brand equity and media results
- Be the authority on data driven marketing eg audience segmentation and help land/deliver audience specific insights for content creation and media activation
- Reasonable Accommodation: Dollar Shave Club provides reasonable accommodation so that qualified applicants with a disability may participate in the selection process. Please advise us of any accommodations you request in order to express interest in a position by e-mailing: [email protected]
- Please state your request for assistance in your message. Only reasonable accommodation requests related to applying for a specific position within Dollar Shave Club will be reviewed at the e-mail address supplied
- Dollar Shave Club will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance
- Thank you for considering a career with Dollar Shave Club
- Privacy Notice for California Job Applicants
Dollar Shave Club is a company that has successfully disrupted the shaving industry by offering high-quality, affordable shaving products directly to consumers, eliminating the middleman and providing a convenient solution for men's grooming needs. The company's culture is centered around breaking down stigmas associated with men's self-care, providing a supportive and informative environment for customers. With a diverse range of products from razors to skincare, and a commitment to technical innovation seen in their 3-in-1 Freestyler, Dollar Shave Club has positioned itself as a leader in the men's grooming industry.
Company Stage
Series D
Total Funding
$1.2B
Headquarters
Marina del Rey, California
Founded
2011