Ecommerce Associate Account Director
Posted on 3/22/2024
Mediabrands

10,001+ employees

Global marketing solutions and media management division
Company Overview
IPG Mediabrands, the media and marketing solutions division of Interpublic Group, is a global leader in the industry, managing over $47 billion in marketing investment for a diverse range of high-profile clients. The company's competitive advantage lies in its extensive network of full-service agencies and specialized business units, which have been recognized for their excellence with numerous awards. With a workforce of over 18,000 professionals in more than 130 countries, IPG Mediabrands fosters a diverse and inclusive culture, and is committed to delivering cutting-edge marketing solutions.
Data & Analytics

Company Stage

N/A

Total Funding

N/A

Founded

2007

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-10%

2 year growth

-12%
Locations
United Kingdom
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Management
CategoriesNew
General Marketing
Growth Marketing
PR & Communications
Growth & Marketing
Requirements
  • Experience of team management
  • Experience of planning and managing paid campaigns across Amazon Ads, Criteo, Nectar360 and others
  • Experience of using third party bid management tools (e.g. skai, Pacvue) to drive ecommerce performance
  • Demonstrate an understanding of the ecommerce flywheel and the impacts of each element on total retail performance
  • Strong, polished presentation, communication, and analytical skills
  • Communicate effectively at all levels, both up and down
  • Strong client-facing skills: understanding client needs, maintaining relationships, building partnerships
  • Knowledge of/experience with content optimization across Amazon and other eRetailers
  • Knowledge of commercial agreements
  • Knowledge of retail insight platforms such as Edge, Profitero, and others
Responsibilities
  • Establish an understanding of all areas of Reprise’s expertise and the products/services we can provide
  • Contribute to development of new ways of working that drive results for ecommerce team and clients
  • Keep up to date with developing commerce / retail media landscape and identify new opportunities for our clients
  • Collaborate with partners to educate and inspire internally and externally on breadth of commerce offerings and drive adoption of relevant features
  • Lead the client relationship for your clients, supervising the Account Manager and Executives on day-to-day delivery
  • Work with the activation team to ensure effective client servicing relating to budget management, optimization ways of working
  • Protect and grow commerce partnerships with our clients
  • Lead development of regular results analysis & reporting, recommendations and presentations
  • Actively nurture the goal of making Reprise an enjoyable place for staff to work and for clients to engage with
  • Develop the skills and knowledge of the commerce team through supervision, feedback, and providing relevant growth opportunities
  • Delegate tasks at the right volume and level to ensure an acceptable workload for the team
  • Identify opportunities for junior team members to take ownership of tasks or projects to develop and grow
  • Take a proactive approach in driving revenue via upsells, developing capabilities for existing clients, and pitch support