The Search Coordinator is responsible for monitoring active SEM campaigns, providing optimization, and performance insights from reporting data. Traffic new campaigns, ads, and keywords. Assist with monthly SEM report.
Optimize budget pacing, bids and bidding strategies, ads and more
Pull data from multiple systems to create PowerPoint and Excel reports
Identify opportunities or insights during ongoing accounts from Engine systems and reports
Create and update keywords lists, ad copy, and ad extensions
Provide insight and analysis and suggest updates/optimizations to improve performance
Ensure the accuracy of budgets within PM media finance systems
Reconcile monthly invoices
Update and maintain campaign taxonomy to meet global requirements
A strong desire to learn and improve own skill set through directing learning
Organization in order to work on multiple tasks simultaneously
Detail oriented
Comfort and strength in data aggregation, manipulation and analysis
Strong numerical and computer skills
High level of capability in Excel and PowerPoint
Good writing skills, for both ad copy writing and to summarize insights in a concise manner
Strong public speaking, in order to discuss campaign aspects with clients in meetings
Accountability