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Full-Time

Senior Insights Analyst

Adtech

Posted on 7/1/2024

Cognitiv

Cognitiv

51-200 employees

AI-driven digital advertising optimization platform

Data & Analytics
Consumer Software
AI & Machine Learning

Compensation Overview

$130k - $145kAnnually

+ Equity

Senior

New York, NY, USA

Requires onsite presence in New York City for three days per week (Monday, Tuesday, Wednesday) and remote work for two days per week (Thursday, Friday).

Category
Strategy Development
Business & Strategy
Required Skills
Communications
SQL
Tableau
Data Analysis
Requirements
  • 5+ years of experience at an Ad Tech company or Agency
  • Proficiency with SQL (joins, CTEs, case statements, etc) and creating intermediate datasets for visualization purposes
  • Strong analytical and presentation skills
  • Demonstrated ability to communicate results of analyses to clients and various internal teams
  • Working knowledge of the programmatic advertising ecosystem and media measurement methodologies
  • Excellent verbal and written English communication skills
  • Tableau or similar business intelligence software experience
Responsibilities
  • Master our internal data platforms and leverage them to provide bespoke insights for wrap reports and ad hoc analyses
  • Create and present monthly & quarterly presentations visualizations for clients, providing key information on campaign performance and actionable recommendations
  • Perform exploratory data analysis to provide clear and actionable answers to client questions
  • Collaborate with Customer Success and Data Science teams to incorporate client strategies, new product offerings, and campaign optimizations in wrap reports and recommendations
  • Work with offshore analysts to ensure their approaches and data pulls are accurate
  • Manage projects and timelines with internal stakeholders

Cognitiv.ai specializes in using deep learning technology to enhance digital advertising for businesses. Its main product, NeuralMind™, utilizes a client's data to train neural networks, which are designed to recognize patterns and make decisions similar to the human brain. This allows companies to create tailored ad buying algorithms that improve audience targeting, ad placement, and timing, ultimately leading to better marketing results without needing data scientists. Cognitiv.ai differentiates itself from competitors by focusing on providing actionable insights and identifying new consumer clusters, helping clients maximize their return on investment (ROI) in advertising. The company's goal is to empower businesses, particularly those in sectors like automotive, to leverage their first-party data for more effective marketing strategies.

Company Stage

Pre-seed

Total Funding

$5M

Headquarters

null, null

Founded

2015

Growth & Insights
Headcount

6 month growth

8%

1 year growth

29%

2 year growth

71%
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Simplify's Take

What believers are saying

  • Cognitiv.ai's exclusive partnership with Adform to offer ContextGPT™ in Europe expands its market reach and enhances its service offerings.
  • The company's rapid client base growth, increasing 7.5 times, demonstrates strong market demand and the effectiveness of its deep learning solutions.
  • Recognition through multiple industry awards underscores Cognitiv.ai's innovative technology and leadership in the digital advertising sector.

What critics are saying

  • The highly competitive digital advertising market requires continuous innovation to maintain a competitive edge.
  • Dependence on partnerships, such as with Adform, could pose risks if these relationships falter or if partners develop competing solutions.

What makes Cognitiv unique

  • Cognitiv.ai leverages deep learning technology to create custom ad buying algorithms, setting it apart from competitors who rely on more traditional methods.
  • Their NeuralMind™ platform allows businesses to train neural networks using their own data, providing highly tailored and effective marketing solutions.
  • The company's focus on automating ad buying and optimizing audience targeting without the need for data scientists offers a unique value proposition in the digital advertising space.

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