Senior Creative Strategist

Behaviour, accelerated: SCA & Seven host exclusive Insights breakfast in Sydney. This week, over 200 key clients and agencies attended SCA and Seven's Insights Breakfast at Capella in Sydney. Hosted by Luke Minto, SCA's National Head of Total Audio Sales, the Behaviour, Accelerated event looked at how Australians are really spending their time - and what that means for brands navigating an increasingly fragmented media landscape. A series of panels explored the findings of a report by decision intelligence platform Prophet, examining how Australian consumer behaviour continues to evolve across media and platforms - as well as the latest developments in audience targeting, data and measurement across SCA and Seven. The event wrapped up with a discussion on the role of quality journalism in today's media landscape, featuring Ray Kuka, Seven Director News Integration and Strategy, Sacha Barbour Gatt from LiSTNR's The Briefing and Michael Usher from Seven News. Olly Newton, Group Digital Commercial Director and Kim Loasby, Head of Digital Ad Product and Operations, presented insights that combine data, technology and audience intelligence to help advertisers work smarter. Jasmine Beech, Head of SCA IQ and Charlie Brown, National Head of Strategy & Partnerships, spoke of how media fragmentation stability has given way to unpredictability. The Prophet study noted that decisions rarely happen in a single moment. Awareness is built over time, and by the time a consumer searches for a brand, much of the work has already been done. The report looked beyond the point of conversion to examine how demand is actually formed and what marketers risk overlooking when measurement focuses too narrowly on where demand is captured rather than how it is created. The key takeaway? Demand already existed before the click. Marketing determined where it went. "People don't begin their journey with a specific brand in mind. In the case of electric vehicles, the decision starts at a category level. Consumers decide they want an electric vehicle, and only then does brand preference begin to take shape." "That distinction is where marketing plays its role." Southern Cross Media Group says its partnership with Prophet removes the uncertainty from cross-media planning. For marketers focused only on the click, the result will be increased efficiency in capturing existing demand. But for those who understand how demand is formed, there is an opportunity to do something more powerful to influence it. Jordan Taylor-Bartels, Prophet CEO, said "Marketing has spent decades getting better at measuring what happened yesterday. The next decade belongs to organisations that understand what creates tomorrow's demand." "That's the difference between reporting on growth and engineering it." Yesterday's event was attended by a host of Southern Cross Media Group representatives, including Managing Director and CEO Rohan Lund, Managing Director - Audio John Kelly and Chief People Officer Rebecca Ackland. Recent comments (1) Jason Andrew TOPPIN 24 Jul 2026 - 9:16 am

Brown Brothers Harriman names Abram Sirignano Head of Product Transformation. July 17, 2026 * Investor Services Appointment strengthens BBH's commitment to client-centered product innovation and long-term value creation across its Investor Services business. Brown Brothers Harriman (BBH) today announced the appointment of Abram Sirignano as Head of Product Transformation for its Investor Services business, which provides asset servicing and operating model solutions to the world's leading asset managers and financial institutions. In this newly expanded role, Abram will translate BBH's enterprise vision into a coherent, scalable product strategy - defining the enterprise product operating model and governance, identifying opportunities and investment priorities across the portfolio, and shaping the end-to-end product lifecycle to drive long-term value for clients and the firm. "Abram brings a rare combination of strategic vision, human-centered thinking, and product execution discipline," said Chris Remondi, Partner and Head of Product for BBH's Investor Services business. "As our clients navigate an increasingly complex operating environment, Abram's leadership will help us continue to evolve our product portfolio in ways that solve real client challenges and unlock new opportunities. His appointment reflects our commitment to delivering premium service and practical transformation in equal measure." Abram joins BBH from Prophet, the global growth and transformation consultancy, where he served as a Senior Partner in the firm's New York office. There, he helped leading brands connect business strategy to the design and launch of new products, services, and customer experiences. Earlier in his career, Abram led the New York office of Fjord, the design and innovation practice of Accenture Interactive, where he guided organizations in turning customer insight into market-ready innovation. Known for blurring the lines between concept, business case, and implementation plan, Abram brings expertise across market research, design thinking, innovation and development best practices, and client experience. He is a longtime student of how people think, feel, and act - and applies that human-centered perspective to every stage of the product lifecycle. "I'm thrilled to join BBH at such a pivotal moment for the industry," said Abram Sirignano, Head of Product Transformation. "BBH's partnership culture, client-first mindset, and long-term perspective create an incredible foundation for meaningful product innovation. I look forward to working with my new colleagues to help our clients navigate what's next - and to shape products and experiences that make a real difference in their businesses." About Brown Brothers Harriman (BBH) Brown Brothers Harriman (BBH) is a global financial services firm known for premium service and specialist expertise. For over 200 years, we have partnered with clients to navigate complexity, innovate with purpose, and succeed in evolving financial markets. Our 6,000 employees serve clients and their investments in over 90 markets from 18 offices worldwide. As a private partnership, we are uniquely built to put clients first - and deliver success that lasts. BBH Investor Services is a leading provider of asset servicing and operating model solutions to global asset managers and financial institutions. Our asset servicing solutions include custody, global tax services, depositary and trustee, accounting, administration, and transfer agency. Our operating model solutions solve platform, data, and connectivity challenges across open-architecture operating models. We support our clients' growth, enhance operational efficiency and resilience, and streamline reporting and oversight. Brown Brothers Harriman & Co. ("BBH") may be used to reference the company as a whole and/or its various subsidiaries generally. This material and any products or services may be issued or provided in multiple jurisdictions by duly authorized and regulated subsidiaries. This material is for general information and reference purposes only and does not constitute legal, tax or investment advice and is not intended as an offer to sell, or a solicitation to buy securities, services or investment products. Any reference to tax matters is not intended to be used, and may not be used, for purposes of avoiding penalties under the U.S. Internal Revenue Code, or other applicable tax regimes, or for promotion, marketing or recommendation to third parties. All information has been obtained from sources believed to be reliable, but accuracy is not guaranteed, and reliance should not be placed on the information presented. This material may not be reproduced, copied or transmitted, or any of the content disclosed to third parties, without the permission of BBH. All trademarks and service marks included are the property of BBH or their respective owners. (C) Brown Brothers Harriman & Co. 2026. All rights reserved. IS-11669-2026-07-10

Prophet and lyzr create a new partnership to provide strategic and applied AI capability to the market. June 17, 2026 Duo expects to accelerate B2B AI adoption and generate more than $100 million over the next 3 years. NEW YORK, SAN FRANCISCO - As businesses have looked for ways to harness AI and create value from their investments, the missing link has been applying AI to augment strategic business planning, commercial and marketing operations, and customer intelligence. To address this gap, Lyzr, the category leader in enterprise AI agent infrastructure, and Prophet, the global strategy and creative firm, today announced a three-year global partnership to bring AI agents and operations to Prophet's suite of Fortune 500 clients and beyond. The combined go-to-market and solutions model will help clients concept, build, deploy and optimize autonomous software systems within their organizations to augment operations and unlock growth opportunities. Key areas Lyzr and Prophet will explore include systemizing change management, aligning to growth targets, and developing new products and markets. The companies expect to generate more than $100 million over three years. "We're designing and delivering AI+human workflows that produce measurable business growth, not tactical changes that lead to one-time cost take-outs," said Michael Dunn, Chairman & CEO of Prophet. "Combining strategic growth analysis with enterprise technology activation will let clients reimagine and seize opportunities faster and more powerfully." Specifically, Lyzr and Prophet will field combined teams of strategic and creative consultants with AI engineers to support a dedicated Agentic Solutions service line. The team will help clients deploy pragmatic and timely GenAI agents and platforms with clear business impact missions and technical flexibility. "By combining Lyzr's agent infrastructure and technical resources with Prophet through our OEM model, companies now have a way to run business management as a living, intelligent end-to-end system," said Siva Surendira, Founder and CEO of Lyzr. "Prophet brings the judgment and the craft, and a proven record of helping clients unlock new paths to revenue and market share in modern and unique ways. Together we are charting a course the rest of the market will follow." "The time has come for AI to cross the bridge between technical feasibility and business benefits," said Chan Suh, Senior Partner and Chief Digital Officer at Prophet. "We are leveraging the power of AI to help our clients serve their customers better and generate the impact they seek for their growth." The partnership marks Prophet's latest move in AI development. The company launched the AI Accelerator Network last fall, which counts as members expert AI companies including Quilt.ai, Aaru, Consumr.ai, and Jasper. Lyzr is a founding member of the network, having integrated their core AgentBlocks into MAIA, Prophet's proprietary agentic AI platform, to give clients a unified dashboard and platform for agent ion and usage. About lyzr. Lyzr is the Control Plane for Enterprise AI Agents, helping Fortune 500 companies and their systems integrator partners automate mission-critical workflows with agentic AI. Lyzr's infrastructure runs agents in a fully sovereign manner with 100 percent data privacy and security, and its ShadowLM technology blends frontier and fine-tuned open-source models for frontier-grade performance at enterprise economics. Lyzr is headquartered in Jersey City, New Jersey, with offices in New York, London, Dubai and Bengaluru. Learn more at lyzr.ai. About Prophet Prophet is the Uncommon Growth Company - accelerating impact for business and marketing leaders through consulting, experience, and creative services. With 15 global offices and 500+ strategists, analysts, creatives, marketers, digital experts and change agents, Prophet has worked with the world's most successful companies, including CVS Health, Home Depot, Salesforce, Google, Marriott, Netflix, Amazon, T-Mobile and UBS, partnering with them from strategy to in-market execution. Its teams are committed to partnering with clients to develop solutions that drive lasting impact and help move society forward. Prophet.com Featured experts.