Job Description

The Director of Product Marketing will be an experienced and creative Product & Solutions Marketing leader who will elevate the narrative for our flagship ZPA product, including our Secure Web Gateway, Cloud Sandbox and Cloud Firewall offerings. The leader will therefore have a solid understanding of marketing in a B2B SaaS environment and will have experienced product expansion to multi-product platform. In this role, s/he will own the development and direction of all aspects of Product Marketing across Zscaler Internet Access—a key component of our Security Service Edge (SSE) category-leading offering. 

• Shape the global ZIA Go-To-Market strategy by using market insights and serving as key strategic stakeholder between GTM functions (Product Management, Sales, Channels)
• Drive ZIA product positioning and differentiated messaging for security and IT professionals
• Develop thought leadership content and programs
• Create and execute campaigns with our demand generation teams
• Build and deliver executive-level presentations,and keynote content
• Lead, scale, and mentor a team of talented product marketers, hire and cultivate new talent to round out your team
• Partner with the Sales Enablement organization to create content and train our sales teams to help them ramp quickly and win new logos and upsell existing accounts
• Influence Product development and roadmap with market insight and voice of customer
• Engage with customers & sales frequently and intently; be a customer advocate within Zscaler, bringing the voice of customer to product messaging
• Lead qualitative and quantitative research to help define customer segments and pain points
• Establish an actionable messaging strategy that is communicated consistently throughout the customer journeys of both our Security and IT/Networking target personas
• Create a clear framework for measuring the impact and effectiveness of your product marketing strategy
• Provide market research and competitive analysis to progress product and technology strategy
• Shape the global ZIA Go-To-Market strategy by using market insights and serving as key strategic stakeholder between GTM functions (Product Management, Sales, Channels)
• Drive ZIA product positioning and differentiated messaging for security and IT professionals
• Develop thought leadership content and programs
• Create and execute campaigns with our demand generation teams
• Build and deliver executive-level presentations,and keynote content
• Lead, scale, and mentor a team of talented product marketers, hire and cultivate new talent to round out your team
• Partner with the Sales Enablement organization to create content and train our sales teams to help them ramp quickly and win new logos and upsell existing accounts
• Influence Product development and roadmap with market insight and voice of customer
• Engage with customers & sales frequently and intently; be a customer advocate within Zscaler, bringing the voice of customer to product messaging
• Lead qualitative and quantitative research to help define customer segments and pain points
• Establish an actionable messaging strategy that is communicated consistently throughout the customer journeys of both our Security and IT/Networking target personas
• Create a clear framework for measuring the impact and effectiveness of your product marketing strategy
• Provide market research and competitive analysis to progress product and technology strategy

Qualifications

Zscaler is seeking a hands-on leader and strong player-coach who has experience in a collaborative environment.

• 10+ years’ experience in roles of increasing responsibility supporting Product & Solutions Marketing, with demonstrated and impactful results such as go-to-market strategy, narrative building, and product and solutions revenue growth.
• Expertise in enterprise B2B SaaS required, with a strong preference for expertise in cybersecurity and/or networking.
• Demonstrable talent synthesizing complex technology topics into persuasive narratives and diagrams that enable customers to rapidly grasp our differentiators and value and enable sales teams to effectively communicate the same.
• Experience leading cross-functional, global teams.
• Outstanding communication, collaboration and interpersonal skills.
• Excellent strategic thinking and ability to influence across organizations.
• Proven track record of building, developing, and elevating a high-performing team.
• Entrepreneurial drive.
• An innate sense of urgency to drive programs forward