Digital Marketing Manager

Responsibilities

• Develop strategy, create & manage campaigns across all digital channels including Paid Search, Paid Social, Affiliate, Connected TV, Email Marketing, SMS 
• Work with Demand team to develop and deliver on budgetary forecasts and targets on a daily, monthly, and quarterly basis 
• Manage and report on campaign spend, efficiency, quality and volume metrics
• Manage communications and relationships with SDR leaders to troubleshoot and optimize for sales funnel conversion rates 
• Manage communications and relationships with lead generation channel vendors to stay up to date on latest tactics and best practices 
• Assists in the execution of ad hoc email marketing campaigns for all stages of Filevine’s customer lifecycles 
• Fill out landing page templates as needed for campaigns 
• Builds out framework and execution for A/B testing 
• Regular reporting on success of campaign KPIs that support broader company growth initiatives 

Qualifications

• You are analytical and precise. You recognize that data-backed decisions applied with rigor and consistency leads to profound results 
• You are strategically minded but practical in application.
• You thrive off of getting into the weeds in order to solve complex problems and are comfortable striking the balance between both approaches to do so 
• You have technical chops; you know your stuff and own the results 
• You aren’t afraid to get into the weeds 
• You have a voracious appetite for business growth and you thrive in fast-paced environments
• You have an entrepreneurial mindset with a high tolerance for ambiguity 
• You are biased toward action; you take a lot of initiative but are continuously collaborative
• 3+ years of experience in a performance marketing role for B2B SaaS 
• In-depth understanding of Google Ads, Gartner PPC and PPL, Google Analytics, SEMrush,Hubspot
• Strong track record of managing daily, weekly, monthly, and quarterly objectives