Performance Marketing Manager
Posted on 9/21/2023

201-500 employees

Customized, radio-quality songs from personal memories.
Company Overview
Songfinch stands out in the music industry with its unique business model of creating personalized songs, boasting over 100,000 custom songs delivered and an impressive 10,000+ 5-star reviews. The company's competitive advantage lies in its vast network of over 1,000 artists, providing a diverse range of styles and voices to cater to individual preferences. This customer-centric approach, combined with their commitment to delivering radio-quality songs, positions Songfinch as a leader in the personalized music industry.
Consumer Goods

Company Stage

Series A

Total Funding





Chicago, Illinois

Growth & Insights

6 month growth


1 year growth


2 year growth

Chicago, IL, USA
Experience Level
Desired Skills
Google AdWords
Google Analytics
Growth & Marketing
  • 5+ years of performance marketing experience; ideally including experience working for a brand and agency
  • Bachelor's degree in Marketing, Business or related field
  • Expert level understanding of paid social advertising with experience scaling paid ads on Facebook, Instagram, Google Ads, and TikTok
  • Experience experimenting with new channels and creative strategies in the industry
  • Strong analytic capabilities including mastery of google analytics and UTM structures
  • Strong understanding of marketing tech, specifically pixel proficiency, and ability to work with engineers to ensure there are effective data pipelines in place for reporting
  • A self starter who is comfortable being a team of one, but can still collaborate and operate within a larger marketing team
  • Great organizational skills with ability to organize creative and ads to drive actionable insights
  • Paid Agency Management: Serve as the primary point of contact for our paid marketing agency, ensuring their strategies align with our goals, and holding them accountable to impactful results
  • Unlock new performance channels: Continuously explore and experiment with new paid advertising channels, including but not limited to social media advertising (TikTok, Snapchat, Twitter, Pinterest), search engine marketing (SEM and SEO), display advertising, and offline marketing
  • Measurement and Reporting: Monitor and analyze the performance of marketing campaigns, track key performance indicators (KPIs), and provide regular reports to assess ROI and make data-driven decisions. Manage and allocate the experimental channel marketing budget effectively to maximize ROI and achieve growth targets
  • Digital Marketing Campaign Strategy: In conjunction with the Integrated Marketing Team and the paid agency; develop, implement, and manage a comprehensive performance marketing strategy to drive customer acquisition, revenue growth, and brand awareness
  • Conversion Rate Optimization: Collaborate with the marketing team to optimize the website and landing pages for improved conversion rates and newly acquired user experience
  • Cross-functional Collaboration: Collaborate with the marketing team to align performance marketing efforts with compelling content and creative to enhance customer engagement and brand loyalty
  • Be accountable: Not only by executing the responsibilities above, but also by asking for help when you need it