Internship
Student Marketeer
Posted on 7/20/2026
Red Bull
10,001+ employees
Manufactures and markets energy drinks
Compensation Overview
$19.25/hr
Sacramento, CA, USA
In Person
 Growth & Marketing (1) |
|---|
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- Must be at least 18 years of age
- Must have a valid US driver’s license
- University or college enrollment required
- Must be fluent in English, additional languages an advantage
- Able to work flexible part-time hours, including some evenings and weekends for a minimum of 15 hours per week
- Immersed in student life with an understanding of the collegiate landscape and local city, including behind-the-scenes activities & hot-spots
- Connected with a diverse range of influential groups and individuals on campus
- Affinity for project management, working 'behind the scenes’, and winning sales
- A team player, willing to represent Red Bull with branded outfits and onboard the Red Bull Mini
- Employees may be required to lift and or move up to 25 pounds or more as needed
- Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers
- Build and execute a tailored and innovative campus plan that engages students and brings the brand to life at your university
- Create a strong network on and around your campus, establishing and maintaining relationships with key local individuals
- Identify local collegiate content creators in relevant Red Bull scenes and work with your FMS to bring them into the World of Red Bull
- Grow the user base by inviting positive trial and awareness of Red Bull through product sampling to consumers at the right place and right time - answering any questions and concerns from consumers
- Work at Red Bull events, collegiate activations, and supported events to help ensure an unforgettable brand experience for consumers
- Build awareness and encourage participation in the World of Red Bull, including collegiate events and activations
- Increase brand engagement on your Social Media handles through authentic content
- Deliver executional excellence and show love for the details in all areas of your role
- Share ideas and collaborate with your team through regular face-to-face and online interaction
- Plan & report your activities in the dedicated online platform in a timely manner and with accuracy
- Contribute to business development by providing local insights, trends and overall opportunities
Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.
Company Size
10,001+
Company Stage
N/A
Total Funding
N/A
Headquarters
Salzburg, Austria
Founded
1984
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Simplify's Take
What believers are saying
- Red Bull sold almost 14 billion cans in 2025, up more than 10%, reaching record revenue and operating profit [2].
- The global energy drinks market will reach $90.3 billion in 2026, expanding Red Bull's dominant worldwide footprint [1][7].
- Global expansion into 178 countries leverages premium positioning amid consumers demanding functional nuance and transparency [5].
What critics are saying
- FSSAI India bans 'energy drink' labeling and functional claims, forcing rebranding in a $2.5B Asian market.
- Repeated rear wing failures in F1 risk driver injury and Verstappen's 2026 exit to Mercedes or McLaren.
- Core engineering talent hemorrhage from Paul Monaghan and Lambiase exits erodes championship-winning technical infrastructure.
What makes Red Bull unique
- Red Bull pioneered Western energy drinks in 1987 by adapting Thailand's Krating Daeng for global palates.
- As a private GmbH since 1984, it retains full family ownership without IPOs or external funding rounds.
- Its marketing uniquely dominates via extreme sports partnerships that created an entirely new beverage category identity.
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Benefits
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Company News
Red Bull react to exit of latest high-profile team member. Red Bull is set to lose another high-ranking member of its F1 team. Today, 07:35 Red Bull team principal Laurent Mekies has shared his reaction to the news that chief engineer Paul Monaghan is set to leave the squad. It marks the latest high-profile exit from the team's championship-winning structure. Earlier this year, Red Bull confirmed that Max Verstappen's race engineer Gianpiero Lambiase will leave the team to join McLaren in 2028. While Mekies had plenty to say on that particular matter, he remained tight-lipped when asked about Monaghan's situation. "There are a lot of rumours about the team and the team personnel," Mekies told media including RacingNews365. "As much as RacingNews365 has commented on 'GP', because he's one of its very exposed engineers, and is going into an even more exposed role, I don't think it will be right for me to comment on every single rumour that comes out. "If I look at the names that have been circulating in the last few months, most of them are still in the garage, some had never wanted to leave. "Some have changed their minds and are staying with RacingNews365, so I don't think it will be fair for its people through the ranks that I start commenting about these guys. "Paul is actually here today, he has been working very hard to get its cars out this morning. "RacingNews365 also made very clear there is nothing more important to RacingNews365 than making sure RacingNews365 is in a position to keep its talents and to attract the ones RacingNews365 need. "That remains the highest priority" Some have speculated about what Monaghan's departure could mean for Verstappen, with several other key figures behind his championship success - including Christian Horner, Adrian Newey, Jonathan Wheatley and Helmut Marko - also leaving Red Bull in recent times. Despite the series of high-profile exits, Mekies asserted that Verstappen still has faith in the Red Bull project. "As for Max, Max wants a fast car, always wanted a fast car, and he completely trusts us in making sure we are doing everything we can, short-term and long-term, to ensure a return to success and continuous success." Get the latest F1 news from RacingNews365 directly in your Google feed! Click on the link below and you'll see your favourite F1 website appearing even more often. That way, you'll never miss any news, analyses, interviews, or exclusives.
Marko hits out at Monaco 'farce', backs V8 return. Thu, 25 June 2026, 08:46 Jun.25 (GMM) Former Red Bull advisor Dr Helmut Marko has criticised Formula 1's handling of the Monaco pitlane speeding controversy while renewing his call for the return of V8 engines. Red Bull merchandise Speaking ahead of Red Bull's home race in Austria, Marko - to be present this weekend for the first time since retiring - said the fallout from the Monaco GP, where Pierre Gasly successfully overturned a pitlane speeding penalty after timing errors were discovered, exposed weaknesses in the sport's governance. "The cooperation between Liberty and the FIA needs to be closer and more coordinated," Marko told Kleine Zeitung. "The farce with the penalties in Monaco, for example, is a poor system." The FIA later acknowledged errors in the pitlane timing calculations that affected multiple drivers, although Alpine's successful appeal restored only Gasly's podium finish. Mercedes initially indicated it would also seek a review of George Russell's penalty before deciding not to proceed. Marko believes Formula 1 has become unnecessarily complicated. "In football, the goal is always the same size, the rules are simple and clear," he said. "In Formula 1, it's too complicated." The 83-year-old also welcomed the recent decision to rebalance the 2027-28 engine regulations while discussions continue about a future return to V8 power. "Absolutely!" Marko said when asked about V8 engines. "That would put racing back in its original sense at the centre, and it wouldn't be like it is now, where you have to manage your energy in qualifying." "Every corner should be at or beyond the limit - that's what makes it exciting and what makes it different." Discover more Verstappen fan merchandise F1 standings tracker Formula racing merchandise Marko, who retired from Red Bull at the end of 2025, also defended the Austrian GP's importance despite acknowledging it does not make money. F1 news subscription "Formula 1 is running as usual, there's no need to worry about that," said the Austrian, who is now an ambassador for the Red Bull-promoted event. "It's still a loss-making business, but it brings an incredible image to the region and the entire country." He also criticised local opposition to the Red Bull Ring. "It's this selfish, petty thinking that people have certain restrictions twice, or at least once, a year, but don't see what that brings to the region," said Marko. "It's all the more incomprehensible to me that some who built their houses even though the Ring was already there are now up in arms."
Max Verstappen to recieve new F1 engine as Red Bull issue apology. Max Verstappen's Monaco Grand Prix ended on the opening lap following a problem with his engine. Today, 07:40 Red Bull has issued an apology to Max Verstappen after the Dutchman was struck with a terminal engine problem at the Monaco Grand Prix. Verstappen will be fitted with a new engine in Barcelona, a plan that was already in place prior to the Monaco failure. The four-time champion was one of only two drivers who entered the Monaco weekend with his original engine in the back of the car. Starting from the second row on the grid, a problem with the engine arose on the formation lap and at the race start, Verstappen plummeted down the order before retiring from the race. "It is an engine issue, we have identified what the issue is," Mekies told media including RacingNews365. "It developed on the formation lap and gave RacingNews365 no chance. So that's what it is. "As you may be aware, it was also the very first PU of Max, which was planned to be changed after Monaco." "It's not what we wanted. We can only apologise to Max because the job he had done with the team to get to that level of pace around Monaco was outstanding." While Verstappen's day ended in heartbreak, it was a more welcoming result for his team-mate Isack Hadjar who scored his first podium with Red Bull. Verstappen will have a quick turnaround to get back on track as the Spanish Grand Prix takes place this weekend, where he will be aided by a fresh engine. Mekies added that the team is aware of what caused his failure on Sunday in Monaco, but stated it is too early to know how to rectify it going forward. "It's probably early days to discuss what the fix is, but we think we have identified what the issue is." Get the latest F1 news from RacingNews365 directly in your Google feed! Click on the link below and you'll see your favourite F1 website appearing even more often. That way, you'll never miss any news, analyses, interviews, or exclusives.
Red Bull launches its first padel video game: all the details. After meticulous work, the first video game dedicated to its sport will be available starting May 27. The well-known Austrian brand wanted to create a product as close to reality as possible, following the illustrious examples of football, basketball, and tennis. Padel is growing in all its facets, and as time goes by, more and more pieces are being added to the puzzle. The latest news concerns the imminent release of ' Red Bull Padel: Court Legends ', the first-ever video game dedicated to Premier Padel. The release date is Wednesday, May 27th, and this is great news not only for fans of the game but also for all those who love its sport. It's important to remember that sports like soccer, basketball, and tennis have seen their popularity grow exponentially thanks in part to the contribution of video games (think, for example, of FIFA and PES for soccer, NBA Live and NBA 2K for basketball, and Top Spin for tennis). Sports such as football, basketball and tennis have seen their popularity increase exponentially thanks also to the contribution of video games. As everyone knows, Red Bull has decided to invest significantly in padel starting in February 2024 and has no intention of stopping. The well-known Austrian brand is currently the main partner of the professional circuit, along with Qatar Airways, having signed a sponsorship agreement valid until the end of 2027. The idea of creating a padel video game is quite brilliant, and it took some time to bring this project to fruition, thanks to the desire to create a product as true to reality as possible. Every aspect has been carefully considered, down to the smallest detail, and players will have the chance to fully enjoy this new experience, which will extend beyond the playing field. It will be possible to independently manage your own club, signing contracts with various players and training their skills to make them more competitive. All aspects have been taken care of down to the smallest detail and players will have the chance to fully enjoy this new experience, which will extend beyond the playing field. The schedule is organized along the lines of Premier Padel, with the current tournament venues serving as a starting point to give the video game a distinct identity. There will be Major tournaments, in addition to the classic P1 and P2 tournaments Padel Corporation is used to watching on TV. The game can be downloaded for free and will be available on both iOS and Android starting next Wednesday. Red Bull Padel: Court Legends isn't the only padel-themed video game coming out this year. Another equally exciting project is currently in development: Padel Rivals, developed by Spanish company Krokanti Games. This video game will be available on both PC and consoles starting in the second half of 2026. These are all signs that demonstrate a growing interest in its sport, which is poised to make its definitive entrance into the mainstream. You might also be interested in:
Val Morgan Cinema unveils new 'Glasses Free 3D' advertising solution, with Red Bull as the launch partner. May 21, 2026 Sydney, Australia - Val Morgan Cinema has announced the launch of Glasses Free 3D, a new premium cinema advertising solution designed to deliver high-impact brand experiences within the pre-show of the biggest blockbusters and cultural moments. The new format allows brands to create immersive, three-dimensional creative that appears to extend beyond the cinema screen, without audiences needing to wear 3D glasses. Glasses Free 3D works from every seat, on every screen, and across any movie. Red Bull has come on board as the official launch partner of Glasses Free 3D, developing a special 3D creative to launch alongside the highly anticipated The Mandalorian and Grogu, releasing in cinemas today. Paul MacGregor, Director of Strategy and Marketing at Val Morgan Cinema, said, "Glasses Free 3D brings bold, eye-catching depth to cinema advertising for the first time in Australia, giving brands the ability to create truly unmissable moments on the big screen. "In an environment already built for attention, this format takes cinematic storytelling even further. The beauty of Glasses Free 3D is that it works perfectly from every seat, on every screen, and across any movie, driving maximum scale and impact right before the biggest cultural moments." "The flexibility of the format also means brands can develop bespoke 3D creative from the ground up or adapt existing TVC creative, and our Studio production team are always on hand to creatively consult or build the 3D creative on behalf of the advertiser," he added. Brianna Shields, Senior Activations Executive, Havas Media Australia, said, "Pushing boundaries and creating unexpected brand experiences has always been central to Red Bull, so partnering with Val Morgan Cinema on the launch of Glasses Free 3D felt like a natural fit. At Havas, our approach is to be deliberately different - finding new ways to connect brands with audiences in moments that truly land - and this format gave us the opportunity to bring Red Bull to life in a way that's genuinely immersive and visually impactful. It's exactly the kind of innovation that makes this partnership so powerful." Find out more about Glasses Free 3D: www.valmorgan.com.au/glasses-free-3d