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Product Marketing Manager
Posted on 2/1/2022
INACTIVE
Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Leadership
Management
Marketing
Research
Sales
Requirements
  • 3-4+ years of relevant work experience that can span marketing, product marketing, product management, sales engineering, or strategy consulting
  • Experience working on marketing or growth throughout a product's lifecycle
  • Experience working in high growth B2B startup settings and with sales teams
  • Prior experience working in the consulting industry or selling to consulting companies is a huge plus
Responsibilities
  • Identify customer segments and their engagement funnel both inside and outside the product from awareness to referral
  • Deeply understand how to scope and execute product-led growth campaigns needed to reach different customer segments
  • Identify and own happiness and growth loops in the product
  • Partner with the Product and Growth Marketing teams to track the right metrics and execute campaigns that drive awareness and adoption on an ongoing basis
  • Work with our demand generation manager and content marketing manager for qualitative and quantitative insights that inform your work (content, messaging, positioning, etc.)
  • Develop product positioning and messaging informed by user research, market insights, and product understanding
  • Synthesize insights from competitors, press, industry analysts, and clients to create world-class collateral that demonstrates Graphite's thought leadership in the B2B marketplace space
  • Work closely with a range of cross-functional teams-product managers, sales, design, PR, and engineering-to develop go-to-market strategy and drive product launches for our platform capabilities
  • Work closely with the product, customer success, and sales teams to build product videos, guides, brochures, and relevant material to enable platform adoption with internal and external stakeholders
Graphite
Graphite is a technology platform for on-demand business expertise.
Company Overview
Graphite is a technology platform for on-demand business expertise.