Performance Marketing Manager
Updated on 2/29/2024
Current

201-500 employees

Financial technology platform providing banking services and products.
Company Overview
Current is a leading fintech platform in the U.S., dedicated to improving financial outcomes for its members through the use of advanced technology. The company differentiates itself by providing faster access to funds compared to traditional banking, and offering earning rates over 1x at participating merchants for Individual Current accounts. As a non-bank entity, it partners with FDIC member banks for banking services and Visa for debit and secured charge card services, ensuring a broad acceptance and secure transactions.
Financial Services
Data & Analytics

Company Stage

Series D

Total Funding

$399.6M

Founded

2015

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

1%

1 year growth

10%

2 year growth

29%
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
SQL
SEO
Marketing
Looker
Data Analysis
Google Analytics
CategoriesNew
Growth & Marketing
Requirements
  • 3+ years of performance driven, direct response marketing experience
  • Experience running and optimizing paid campaigns across digital channels including Meta, Google, Tiktok, Apple Search Ads, Snapchat, and other mobile ad networks
  • Proficiency in developing testing strategies to assess the performance and impact of changes across digital platforms or products
  • Strong data analysis skills, including the ability to manipulate and analyze data sets to draw meaningful conclusions
  • Experience in manipulating data from platforms such Looker, Amplitude, Google Analytics, Appsflyer, for presenting findings to stakeholders
  • Deep understanding of ad creative and its impact down-funnel
  • Ability to work with both in-house creatives and outside contractors/agencies to develop high-performing video and static creative assets to drive efficient and scalable growth
Responsibilities
  • Propose, build, and execute impactful acquisition campaigns across all paid social and search
  • Track and report marketing campaign performance, assess against goals, and optimize key metrics across the campaign lifecycle, while delivering meaningful insights to internal stakeholders
  • Work with the Director of Performance Marketing to scale the best opportunities and identify new growth opportunities
  • Establish and continually improve scalable processes through the use of best practices and ensure operational campaign efficiency to meet KPIs
  • Collaborate cross-functionally with Product Marketing, Growth, Creative, Data, Engineering, and Finance to align marketing initiatives with their roadmaps and propose new initiatives that can lift marketing performance
  • Manage the creative testing process to determine the highest performing creative and inform future creative development
Desired Qualifications
  • Experience with Landing Page Optimization, SEO, and Web campaign tracking and analytics
  • Understanding of relational databases, data warehousing, and SQL for querying and retrieving data