Content Marketing Manager

Title: Content Marketing Manager

Location: Palo Alto, CA

Reporting to: Director, Communications

About Hippo:

Our mission is to deliver intuitive and proactive protection for homeowners, combining the power of technology with a human touch.

Hippo built the world’s first home protection platform. We believe that insurance should protect your home and the things you treasure with policies designed for modern lives and proactive protection that helps you care for your home. We aim to help you avoid issues before they become costly problems because the best claims experience is the one you don’t have. Simply put, Hippo exists to protect the joy of homeownership.

About This Role:

Hippo is seeking a content specialist to develop and lead an editorial program that drives strong results.  This role will be instrumental in overseeing high-quality, strategic content that supports B2B, B2B2C, and D2C initiatives, enhancing our SEO performance, and strengthening our brand’s thought leadership in the insurance and home protection space .

You’ll manage editorial planning and the development and tracking of content performance,  while collaborating cross-functionally to ensure content aligns with Hippo’s brand guidelines and supports marketing and business goals. You’ll partner with internal and external content creators, manage agencies, and leverage insights to develop compelling, multi-purpose content that serves our business objectives.

About You: 

• A strategic storyteller with a proven ability to distill complex topics into engaging, easy-to-understand content.
• A highly organized editor with a track record of delivering quality content on deadline.
• An SEO-savvy content marketer who understands organic growth strategies.
• An excellent writer with experience creating and directing compelling copy that matches Hippo’s specific tone of voice and style.
• A creative leader who can research industry trends and topics to craft editorial direction that serve multiple audiences and business goals.
• A cross-functional collaborator who can partner with designers, product marketers, and communications teams.
• A growth minded thinker who leans on data to refine and elevate content performance.

What You'll Do:

• Grow Hippo’s editorial strategy by developing a content strategy that serves B2B, B2B2C, and D2C channels.
• Collaborate and drive results with SEO and content agencies to optimize and scale content efforts with allotted budget.
• Develop and oversee editorial calendars to ensure a steady cadence of high-quality content.
• Work closely with internal insurance experts to transform technical topics into consumer and partner friendly, insightful content.
• Ensure all content aligns with Hippo’s brand voice and guidelines while keeping a steady eye on accuracy in a regulated industry.
• Manage content workflows, including working with freelance writers, designers, and legal.
• Develop multi-purpose content that can be repurposed across multiple platforms (e.g., blog, social, email, sales collateral).
• Track and analyze content performance to refine strategy.
• Stay ahead of industry trends and emerging digital content best practices to keep Hippo’s content fresh and relevant.

 Must Haves:

• 5+ years of content marketing or editorial experience, preferably in a regulated industry.
• Strong writing and editing skills with the ability to translate complex topics into engaging, high-value content.
• Experience managing SEO-driven content strategies and managing to organic traffic goals.
• Familiarity with paid social content strategies and experience developing content that supports performance marketing goals.
• Experience working with designers to create visually compelling, brand-aligned content.
• Proven track record of managing content teams and/or freelance writers and agencies.
• Ability to handle cross-functional projects and collaborate across marketing and product teams.
• Highly organized, deadline-driven, and adaptable to a fast-paced environment.

Benefits and Perks

Hippo treats its team members with the same level of dedication and care as we do our customers, which is why we’re fortunate to provide all of our Hippos with:

• Healthy Hippos Benefits - Multiple medical plans to choose from and 100% employer covered dental & vision plans for our team members and their families. We also offer a 401(k)-retirement plan, short & long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP).
• Equity -This position is eligible for equity compensation.
• Training and Career Growth - Training and internal career growth opportunities.
• Flexible Time Off - You know when and how you should recharge.
• Little Hippos Program - We offer 12 weeks of parental leave for primary and secondary caregivers.
• Hippo Habitat - Snacks and drinks available and catered lunches for onsite employees.

The SF Bay Area base pay range for this role is $87,000- $135,000. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, location, business needs and market demands. 

Hippo is an equal opportunity employer, and we are committed to building a team culture that celebrates diversity and inclusion. 

Hippo’s applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any Hippo applicant who requires reasonable accommodations during the application process should contact the Hippo’s People Team to make the need for an accommodation known.