Full-Time

Ad Partnerships Marketing Lead

Posted on 11/9/2024

Philo

Philo

51-200 employees

Streaming service for popular TV channels

Consumer Software
Entertainment

Compensation Overview

$170k - $210kAnnually

Expert

Brooklyn, NY, USA

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Data Science
Product Management
Data Analysis

You match the following Philo's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Minimum 10+ years experience in B2B marketing for CTV, digital video or Ad Tech.
  • BS/BA degree.
  • Deep understanding of CTV and ad tech landscape, including players, trends, publications, events.
  • Understanding of both direct and programmatic sales models and ability to craft stories for both perspectives.
  • Proven experience formulating and implementing cross-channel media plans (including OOH, digital, search, and social) specifically tailored to engage media advertising professionals.
Responsibilities
  • Key partner to Philo's advertising sales team to support revenue goals by developing, positioning, packaging, and promoting elements such as sales narratives, ad products, and other B2B marketing tactics.
  • Collaborate with the ads team to craft Philo’s client-facing, go-to-market narrative and value proposition to educate and influence the advertising community on the benefits and differentiators of Philo's product, audience, and ecosystem using data, audience insights, client feedback, and more. Oversee the design, development, and execution of research, thought leadership projects, and sales materials.
  • Generate and execute cross-channel media plans (OOH, digital, search, social) targeted to the advertising community to drive awareness and leads for the Philo ads business.
  • Work closely with Philo comms to secure high-profile placements, speaking engagements, etc., that highlight Philo’s leadership position in the CTV and programmatic advertising space.
  • Prioritize and plan ad industry event attendance, sponsorships, etc.
  • Coordinate marketing resources across different teams and ensure that production meets the budgeted level and program objectives, including timely delivery of objectives.
  • Engage stakeholders across Ad Sales/Partnerships, Marketing, Communications, Design, Product, Data Science, Finance, and Content/BD in both the development and launch of advertising-focused marketing initiatives.
  • Develop new ideas and communicate potential uses for analytics across the business.
  • Understand financial and ad effectiveness metrics and apply them toward marketing plans for budget and margin assurance purposes.
  • Communicate learning/recommendations and obtain buy-in from Ad Sales/Partnerships, Marketing, and senior leaders.
  • Ensure the team is maintaining and improving ongoing ad product marketing programs, analyses, and reports.
  • Command a thorough grasp of the CTV ad sales marketplace and supply chain, including competitors, ad-tech players, and measurement/data providers.
  • Exercise independent judgment and discretion in matters of significance.

Philo offers a streaming service that allows users to watch over 60 popular TV channels, such as A&E, AMC, and Comedy Central, without the need for a traditional cable subscription. Users can access the service through a subscription model, which includes a 7-day free trial to encourage new sign-ups. Philo provides unlimited DVR capabilities, enabling users to record shows and watch them later, and supports streaming on multiple devices, making it convenient for viewers. What sets Philo apart from its competitors is its focus on affordability and flexibility, catering to those looking for a budget-friendly alternative to cable TV. The main goal of Philo is to deliver an accessible and enjoyable TV viewing experience for its subscribers.

Company Stage

Series D

Total Funding

$151.5M

Headquarters

San Francisco, California

Founded

2011

Growth & Insights
Headcount

6 month growth

2%

1 year growth

0%

2 year growth

3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Philo's partnership with Dish Media expands its addressable advertising reach to over 1 million households.
  • The addition of new channels like Me TV Plus aligns with growing interest in niche content.
  • Philo's launch on Vizio smart TVs taps into the 80% smart TV household market.

What critics are saying

  • Rising content acquisition costs may challenge Philo's low-cost subscription model.
  • Increased competition from services like Peacock and HBO Max threatens Philo's market share.
  • Dependence on third-party platforms like Vizio could limit Philo's app availability.

What makes Philo unique

  • Philo offers a cost-effective alternative to traditional cable with over 60 channels.
  • The service includes unlimited DVR and multi-device streaming, enhancing user flexibility.
  • Philo's focus on entertainment channels caters to niche content demand.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Flexible Work Hours

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Unlimited Paid Time Off

Family Planning Benefits

Fertility Treatment Support

Professional Development Budget

Conference Attendance Budget

Home Office Stipend

Phone/Internet Stipend

Wellness Program

Gym Membership

Commuter Benefits

Employee Discounts

Company Social Events

INACTIVE