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Full-Time

VP Measurement Science

Confirmed live in the last 24 hours

Samba TV

Samba TV

201-500 employees

Audience measurement and analytics for smart TVs

Data & Analytics
Consumer Goods

Compensation Overview

$220k - $260kAnnually

Senior, Expert

Los Angeles, CA, USA

Hybrid position based in Los Angeles, California.

Category
Operations Consulting
Strategy Consulting
Consulting
Required Skills
Sales
UI/UX Design
Data Science
Product Management
Marketing
Requirements
  • BA/BS or MS in related technical field or equivalent practical experience
  • 8+ years in ad effectiveness, audience measurement, and guiding client actions based on data.
  • 3+ years of experience leading diverse international teams.
  • Demonstrated technical acumen; ability to influence and debate solutions with technical team members, to understand technology solutions and potential tradeoffs, and to represent technical concepts to non-technical stakeholders
  • Excellent written and verbal communication skills, including client presentations and industry events.
  • Ability to develop keen client insight and actionable recommendations based on research, data, and industry trends
  • Cross-functional solid leadership; ability to influence and align other teams to achieve goals
  • Knowledgeable across multiple functional areas such as product management, engineering, UI, sales, customer success, finance, and marketing
  • Experience with sophisticated statistical models and advanced measurement methodologies
  • Experience with both outcomes and audiences measurement capabilities
  • Experience in the TV, Media, Entertainment, or digital advertising spaces
  • Understanding of identity resolution and programmatic advertising
Responsibilities
  • Lead a 15+ person client delivery organization, providing leadership oversight and mentoring to team of analytics professionals while focused on setting up and delivering world class ad effectiveness measurement and building process building/workflow documentation
  • Lead client engagements at the most senior level, routinely engaging with C-Suite executives at publishers, brands, agencies and ad tech platforms
  • Partner with GTM teams and marketing to properly position Samba measurement capabilities
  • Drive strategy around alternative currency, cross platform, attribution, and other forms of innovative measurement
  • Actively evangelize Samba data and measurement capabilities in client engagements, marketing efforts and at industry events as well as visionary leadership around the use of Samba TV’s measurement
  • Lead development of narratives for findings; drafting of proposals and statements of work for new opportunities with existing clients
  • Be an expert on Audience and Outcome Measurement methodologies and industry standards, both inside and outside of Samba
  • Proven track record and comfortability in a client facing role, a deep understanding of the advanced TV and video ecosystems, along with an expertise in audience based buying
  • Work in deep partnership with Data Science and Product teams to create better measurement products that advance the industry
  • Lead Meta-analysis and large bespoke measurement engagements.
  • Educate internal and external teams on the benefits and capabilities of Sambas suite of measurement products

Samba TV provides audience measurement and insights for the television industry, focusing on the smart TV market. Their technology is integrated into 35 million TVs globally, allowing them to collect and analyze extensive viewership data. This data helps advertisers, broadcasters, and content creators understand viewer behavior and improve their advertising and content strategies. Samba TV's audience measurement system is significantly larger than traditional methods, offering more accurate data. The company operates on a business model where clients pay for access to their data and analytics, ensuring privacy compliance and giving viewers control over their data sharing. The goal of Samba TV is to enhance the television viewing experience through detailed insights and measurement services.

Company Stage

IPO

Total Funding

$119.5M

Headquarters

San Francisco, California

Founded

2008

Growth & Insights
Headcount

6 month growth

-4%

1 year growth

-13%

2 year growth

-25%
Simplify Jobs

Simplify's Take

What believers are saying

  • The acquisition of Disruptel enhances Samba TV's AI and machine learning capabilities, potentially leading to more advanced measurement solutions.
  • The global expansion of their partnership with The Trade Desk opens new markets and revenue streams, particularly in regions like Australia.
  • Samba TV's comprehensive State of Viewership reports provide valuable insights that can shape advertising strategies, making it a critical partner for advertisers and broadcasters.

What critics are saying

  • The decline in linear TV reach, as highlighted in their own reports, could impact Samba TV's traditional measurement business.
  • The competitive landscape in audience measurement and data analytics is intense, with numerous players vying for market share.

What makes Samba TV unique

  • Samba TV's proprietary multi-source television panel is 100 times larger than traditional measurement systems, providing unparalleled accuracy and reliability.
  • Their technology is embedded in 35 million TVs worldwide, offering a vast and unique data set that competitors cannot easily replicate.
  • Samba TV's strong focus on privacy compliance and viewer opt-in/opt-out options sets it apart in an industry where data privacy is a growing concern.

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