Full-Time

Vice President

Earned Media Strategy, Healthcare

Confirmed live in the last 24 hours

IPG DXTRA

IPG DXTRA

51-200 employees

Healthcare marketing solutions and strategies

Compensation Overview

$145k - $180k/yr

Senior, Expert

New York, NY, USA

Category
PR & Communications
Growth & Marketing
Required Skills
Communications
Marketing
Connection
Connection
Connection
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Requirements
  • Bachelor’s Degree in Marketing, Communications, Public Relations or related field
  • 8-10 years’ PR/communications experience
  • Media relations experience
Responsibilities
  • Serves as key integrated team member and day-to-day client contact in support of strategic earned media campaigns, including developing media relations action plans, goals and objectives, media targets, story angles and outreach approaches, in collaboration with and support from senior media relations experts
  • Develop a strong understanding of the client’s business and target audiences, and work collaboratively with strategists, digital and creative team members to deliver solutions that meet program objectives.
  • Foster growth and team talent as a leader on the health media team, including management of mid to junior health media team members.
  • Have positive relationships with health, business and consumer reporters, understand industry issues that directly and indirectly affect clients and the media landscape, and analyze and distill meaningful insights from media coverage.
  • Generate story ideas and topic angles, oversee team in developing media materials, and pitch media to land earned coverage.
  • Develop and lead corporate communications and executive visibility programs for leadership, including research/vetting opportunities, speaking/events, thought leadership content and awards.
  • Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences.
  • Leverage external voices (e.g. advocates, physicians, patients, bloggers/vloggers and other relatable voices) to impact clients, their brands and marketing goals.
  • Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels.
  • Support creative ideation on a consistent basis.
  • Participation in office-wide initiatives, seminars, and meetings to further professional learning and development.
  • Actively participate in agency development and assist with new business.

IPG Dxtra Health provides marketing solutions specifically designed for the healthcare sector. The company works with a variety of clients, including healthcare providers, pharmaceutical companies, and medical technology firms, to help them communicate effectively with their audiences. Their approach involves using cultural insights and advanced marketing strategies to create tailored campaigns that address the unique challenges of the healthcare industry. Unlike many competitors, IPG Dxtra Health places a strong emphasis on data privacy and compliance with regulations like GDPR and CCPA, ensuring that client and consumer information is protected. The goal of the company is to drive success and growth for its clients through customized marketing efforts.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

New York, New York

Founded

2006

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for telehealth marketing as telemedicine becomes mainstream.
  • Growing importance of personalized marketing driven by data analytics and AI.
  • Expansion of digital health technologies creates new marketing opportunities.

What critics are saying

  • Emerging digital marketing agencies in healthcare could erode market share.
  • Rapid evolution of AI tools may outpace current technological capabilities.
  • Heightened scrutiny on healthcare marketing practices could increase compliance costs.

What makes IPG DXTRA unique

  • IPG DXTRA offers premium design services with a global team of experts.
  • Specializes in healthcare marketing with tailored solutions for complex industry challenges.
  • Strong commitment to data privacy, complying with GDPR and CCPA regulations.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Tuition Reimbursement

Juice Money

Flexible Work Hours

Short-Term Disability

Paid Employee Family Leave

Family Building Benefit